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"Don't Steal the Jacket," a film by photographer Bruce Weber, is the first episode in a series of promotional films for the fashion house Moncler.
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Remo Ruffini of Moncler asked iconic photographer Bruce Weber to make a Moncler movie to be shown during the spring/summer 2012 Milan Fashion shows taking place this week.
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“Don’t Steal the Jacket,” which has one minute and 20 seconds of illustrated opening titles like the ones shown above, features several children as well as a dog, reminiscent of Mr. Weber's dogs donning Moncler's jackets for a previously created ad campaign.
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above: dogs in Moncler's puffy winter jackets were shot by Bruce Weber for 2010
The New York Times' On The Runway blog is quoted as describing the movie as follows:
Called “Don’t Steal the Jacket,” the black-and-white movie starred an extensive cast of cherubic children, dogs and puffer coats, with typically beautiful visuals and a story line that was a little difficult to follow. At one point, there was a montage of marauding kids, elephants and dogs that was set to “Bless the Beasts and the Children” by the Carpenters.
The film:
As you might expect from a photographer, tons of posters have been created for the film:
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Moncler
Bruce Weber
If you're a Moncler puffy jacket fan, be sure to check out Pharrell Williams collection for them:
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Pharrell Williams artistic and bionic collection for Moncler