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Don't Steal The Jacket. The Film & Posters by Bruce Weber for Fashion Brand Moncler.

"Don't Steal the Jacket," a film by photographer Bruce Weber, is the first episode in a series of promotional films for the fashion house Moncler.

Remo Ruffini of Moncler asked iconic photographer Bruce Weber to make a Moncler movie to be shown during the spring/summer 2012 Milan Fashion shows taking place this week.

“Don’t Steal the Jacket,” which has one minute and 20 seconds of illustrated opening titles like the ones shown above, features several children as well as a dog, reminiscent of Mr. Weber's dogs donning Moncler's jackets for a previously created ad campaign.

above: dogs in Moncler's puffy winter jackets were shot by Bruce Weber for 2010

The New York Times' On The Runway blog is quoted as describing the movie as follows:
Called “Don’t Steal the Jacket,” the black-and-white movie starred an extensive cast of cherubic children, dogs and puffer coats, with typically beautiful visuals and a story line that was a little difficult to follow. At one point, there was a montage of marauding kids, elephants and dogs that was set to “Bless the Beasts and the Children” by the Carpenters.

The film:

As you might expect from a photographer, tons of posters have been created for the film:

Bruce Weber

If you're a Moncler puffy jacket fan, be sure to check out Pharrell Williams collection for them:

Pharrell Williams artistic and bionic collection for Moncler

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