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Prouvé RAW. G-Star Reinterprets 17 Classic Pieces by Jean Prouvé for Vitra.

Prouvé RAW presents a collection of Jean Prouvé furniture classics – newly interpreted by denim specialist G-Star and Swiss furniture manufacturer Vitra in collaboration with the Prouvé family. The collection of seventeen design classics embrace the essence of Jean Prouvé’s work, while at the same time adding contemporary colours, textiles and details.

Born out of a mutual passion for this French Modernist's iconic designs, the G-Star and Vitra creative teams have worked for two years to give some of Jean Prouvé‘s best known designs a fresh and contemporary look and feel, while re-discovering the charm of some of his lesser known pieces.

above: designer Jean Prouvé (1901-1984)

Of the seventeen designs featured in the exhibition, nine will be available from fall 2011 in a Special Edition at select Vitra retailers around the world. The products of the Prouvé RAW Special Edition are numbered and feature a Prouvé RAW label. The Prouvé RAW Special Edition will be on display in a Pop-Up Shop at the Vitra Showroom in New York on 29 Ninth Avenue from September 14-26.

You can see some of Jean Prouvé's original product designs here.

Presentation of all 17 designs:

From the 15th of June through the 14th of August, the Fire Station by Zaha Hadid on the Vitra Campus in Weil am Rhein will be exhibiting furniture designs by the legendary French designer and architect Jean Prouvé, which were reinterpreted in cooperation with G-Star. This is the only exhibition to feature all 17 designs of the "Jean Prouvé by G-Star RAW for Vitra" collection.

Vitra Campus
Charles-Eames-Str. 2
D-79576 Weil am Rhein
Tel.: +49 (0)7621 702 3500

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