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To celebrate its 50 year anniversary, Häagen-Dazs ice cream brand invited several artists to imagine exclusive objects celebrating the tasting ritual of a Häagen-Dazs ice cream.
The 28'18" Moment (28 minute, 18 second) designed by Cedric Ragot, is a take off on the ice sport of Curling. The name is a result of the average time it takes to eat an entire pint of Häagen-Dazs, according to Ragot, although I'm pretty sure I could do it in half that time.
The curling tub contains a tub of ice cream, an Ice Twist, a spoon imagined as a "tool of tasting", along with a DVD of the movie, 28 minutes and 18 seconds by Thomas Lélu with music by SomethingALaMode.
above: the design protoypes by Cedric Ragot
above: the Ice Twist Spoon
In addition to being a design item that was unveiled at the Salon du Design in Milan last April, the Curling is also isotherm, portable and durable. Perfect for summer picnics, its rotational molding design offers all the necessary features to be faithful to Cédric Ragot's first drawing: respect of the handle's oblong shape, no molded screw for a secure closure. The Curling needed 6 months of technical development and two months for the design of the mold.
The unique commemorative package design is available throughout France only in a limited edition of 250 pieces, but you can pre-order it online at Colette.
While researching for this post, I came across this totally fun Curling ice cube tray:
You can buy the curling cube tray here.