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Yesterday's Superbowl was disappointing when it came to memorable commercials. There were certainly not many worth noting, with this one exception.
Google's Parisian Love 60 second spot was not only unique, breakthrough, but... bonus! ..inexpensive to produce. No sets, no casting and yet the spot was incredibly memorable.
It tells the story of a couple meeting, falling in love, getting married and eventually having a child.... all through using Google.
It wasn't reaching for the stars. No celebs, no expensive hit songs, just an actual product demonstration. But what a product demonstration. By structuring the demo to tell a linear narrative in shorthand, with the help of a few sound effects, they captured the brand as well as the hearts of most viewers.
Ask yourself this, when was the last time watching sixty seconds of someone surf the net gave you chills?
Google, based in Mountain View, California, rarely uses television to advertise. As the most-watched U.S. TV event, the Super Bowl is a magnet for both traditional sports advertisers such as Anheuser-Busch InBev NV, the biggest marketer, and lesser-known companies looking to increase awareness.
Also worth noting, the best use of a power slide (you gear heads know what I mean): The Bridgestone Killer Whale spot. See it here.