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This year's Superbowl XLIV (that's 44 for those of you who don't read Roman numerals) between the Indianapolis Colts and the New Orleans Saints in South Florida has embraced technology with an online digital program, live chats and tweets and streaming video. Nice to see that the NFL is on their game, so to speak.
But that's not all, here's a few of the more fun bits about today's game.
In the opening festivities, Queen Latfah will sing America The Beautiful.
Carrie Underwood will be singing the National Anthem to open the game:
5:30 PM - 10:00 PM ETSuper Bowl XLIV
As Super Bowl XLIV unfolds at Sun Life Stadium in South Florida, NFL.com's Gil Brandt, Bucky Brooks and Pat Kirwan will be chatting live. Join Pat and Gil starting at 5:30 p.m. ET as they take your questions and discuss the Colts and Saints live from Super Bowl XLIV.
Superbowl XLIV Twitter
You can follow see featured tweets and pics. To add yours tag it #SB44.
Ad critic Barbara Lippert from Adweek gives us a sneak peek at some of the ads:
A sneak peek of the commercials from Adweek on YouTube
The entire game program for Superbowl XLIV is in digital format online here, all 244 pages of player stats, pics, article and ads.
Flip through it here.
Program print ads:
The scariest ad in the program (the Huddler)
and the most clever ad in the program (Bridgestone):
The most clever print ad in the program is subtle, if you don't get it, look again.
The half time show brough to you by Bridgestone (who coincidentally had that clever ad in the program shown above right): The Who
Click below to enlarge and see info about the team players:
Can't forget the cheerleaders!
The Colts Cheerleaders:
learn more about the Colts cheerleaders here.
The Saints Cheerleaders (known as the Saintsations):
the Saintsations official site
The game airs on CBS at 6pm Eastern Time
See the official site here.
And, of course the Bling. All the Superbowl rings ever made.
above: Last year's Pittsburgh Steelers Superbowl Ring
Unfortunately, we don't get to see the winning team's ring until after the game, but to see images of every single Superbowl ring to date and details about them, go here.