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Trendwatching tips & Insights

the article below is reprinted from trendwatching and is part of a long series

How about: “A statistically significant change in performance of measured data which is unlikely to be due to a random variation in the process.” That won't get the creative juices going. So consider the following definition, which we (trendwatching.com) came up with years ago and which still holds pretty well:

A manifestation of something that has unlocked or newly serviced an existing (and hardly ever changing) consumer need,* desire, want, or value.

At the core of this statement is the assumption that human beings, and thus consumers, don’t change that much. Their deep needs remain the same, yet can be unlocked or newly serviced. The ‘unlockers’ can be anything from changes in societal norms and values, to a breakthrough in technology, to a rise in prosperity.

Example? One of the core human needs is to be in control, or at least to have the illusion of being in control. No wonder then, that the online world is so addictive. After all, it firmly puts the individual in the driver’s seat.

Just give it a try: apply the above definition to your daily spottings and observations of how consumers behave, and how that behaviour is forever changing, and you will find that many seemingly unconnected business success stories will start to make sense. Successful innovations often satisfy existing, dormant needs in new and attractive ways.

* P.S. Need to brush up on your knowledge of human needs? Re-reading Maslow's Hierarchy of Needs never hurts.


It’s hard to find two people who share the same language when it comes to trend watching. Here are a few common misperceptions. Not complete by far, so add your own:

Predicting next year’s colours. Trend watching is about more than spotting the next colour, fabric or hot designer. Sure, black may be back, and miniskirts may re-conquer the catwalks in 2009, but the consumer arena is infinitely more complicated than that. In other words, fashion in all its variety, excitement, and pioneering business models is just another part of the world of consumer trends. In no way does it define consumer trends.

Gazing into a crystal ball. Trend watching isn't about ‘hard-core’ futurism, either. Better leave gazing into a crystal ball, predicting what's going to happen 15 to 20 years from now, to futurists and scenario planning departments. Trend watching is about observing and understanding what’s already happening, the major and the minor, the mainstream and the fringe. In our case in the consumer and business arena.



Declaring the pizza cone an emerging consumer trend. We still get asked a million times about how to distinguish between trends and fads. A pizza cone is a fun product, but it won’t dramatically change the consumer arena. At most, it’s yet another manifestation that consumers want convenience no matter what. The latter is the trend. The product isn’t.

Applying all trends to all people. Don’t fall for this one. One massive mistake both trend spotters and brands make all the time, is to assume or pretend that a certain consumer trend will affect or be embraced by ALL consumers. No. Remember, in life and in trends: beauty is in the eye of the beholder. The above HSBC ad illustrates it well. Whatever catches your fancy while spotting and tracking trends, please remember that not everything applies to everyone, and that virtually every trend has its anti-trend.

Furthermore, the new doesn’t always kill the old. E-commerce may be booming, but real world retail is far from dead. Has the latter changed? Sure. But take one look at excited shoppers and TRYSUMERS spending hours in Apple’s flagship store in New York and it becomes clear that both online and offline retail have many years of innovation and opportunity ahead of them. In trends, always try to figure out what the ‘AND’ is, not just the ‘OR’, and your trend (and opportunity) spotting skills will improve immensely.

Those who watch trends have to possess some rare kind of intuition. Not true. This isn't brain surgery, nor is it rocket science. Observing the world around you, with an open mind, is something many professionals have unlearned, but not something they aren’t born with. If you want to spot trends, you can.


Scabetti's Newest Lamps from 100% Futures Show


One of the exhibitors in 100% Futures, a section from the 100% Design show going on now in London, is Dominic Bromley of Scabetti Designs.

His lamps in the show are fabulous and will be released for purchase any day now. You can say you saw them here first!

His pendant lamp collection:


And his amazing Shoal light :
The light/sculpture is comprised of three layers of translucent bone china fish that are suspended from a ceiling fixture, thereby creating a snapshot of a dense shoal of fish swarming around a light source. This cylindrical shoal has an outer diameter of 2m.





The designer behind Scabetti is the English born Dominic Bromley and his wife, Frances. Although trained in product design, it was the world of interiors (and the varied objects that inhabit that world) that most interested him. Having been raised in North Staffordshire, a part of England with a rich heritage in ceramics, it was only natural that his desire to create strong sculptural forms should become manifested in clay.


Above: Dominic and Frances Bromley



In the world of Scabetti, function has to follow form. Dominic Bromley has and is still influenced by the work of mid-century artists such as Jean Arp, Barbara Hepworth and Henry Moore. Furniture design is always a real inspiration, particularly the chairs of Scandinavian designers such as Eerio Aarnio (plastic fantastic) and Arne Jacobsen (beautiful wooden furniture and classic egg chair) and mid-century designers such as Charles and Ray Eames, right through to the stunning polished aluminium loungers of Marc Newson.

visit the Scabetti site here.

For further information on Scabetti, Dominic and Frances Bromley, please
telephone (during UK working hours) +44 (0) 1538 371 471 or email

Sneak Peek: Vienna Design Week



Beginning next week will be the first Vienna Design Week.

10 Ways To Hip Up Your Home

laurasweet's recommendations at ThisNext

From small touches like adding stickers to plain wall tile and hanging cool hooks in your bathroom to big additions like the Tris, sauna, steam room and shower in one, here are ten home items that will 'hip' up your house almost as quickly as the click of the mouse.



To learn more about the hip items above, click on each image for information and a link to purchase.

Lincoln Gets His face Redone. Again. The New $5 Bill.

New $5 Bill Debuts During "Wi-5" Event; Circulation Scheduled for Early '08

A new $5 bill, with enhanced security features, will enter circulation in early 2008. A new $100 bill will follow.

The new $5 bill incorporates state-of-the-art security features that are easy to use by cash-handlers and consumers alike:


About the New $5 Bill

The new $5 bills will be safer, smarter and more secure: safer because they’re harder to fake and easier to check; smarter to stay ahead of savvy counterfeiters; and more secure to protect the integrity of U.S. currency. Because security features are difficult for counterfeiters to reproduce well, they often do not try, hoping that cash handlers and the public will not check their money.

The redesigned $5 bill retains two of the most important security features that were first introduced in the 1990s and are easy to check.

Watermark

Watermark: There are now two watermarks on the redesigned $5 bill. A large number “5” watermark is located to the right of the portrait, replacing the previous watermark portrait of President Lincoln found on older design $5 bills. Its location is highlighted by a blank window incorporated into the background design. A second watermark — a column of three smaller “5”s — has been added to the new $5 bill design and is positioned to the left of the portrait. Hold your bill up to the light and look for the two new watermarks.

Security Thread

Security thread: The embedded security thread, which is located to the left of the portrait on older-design $5 bills, has moved to the right of the portrait on the redesigned $5 bill. The letters “USA” followed by the number “5” in an alternating pattern are visible along the thread from both sides of the bill. The embedded security thread glows blue when held under ultraviolet light. Hold your bill up to the light and look for the embedded security thread.
Design Features

The new $5 bills will remain the same size and will use the same, but enhanced, portraits and historical images. Above all, the world will continue to recognize the new money as quintessentially American. Design updates will not only add complexity to the bill to make counterfeiting more difficult, but will also include other features that will help the public to tell denominations apart, particularly those persons with visual impairments.

Color:

Because color can be duplicated by potential counterfeiters, it should not be used to verify the authenticity of paper money. Adding color to the bill’s design, however, does add complexity to the design. The most noticeable difference in the redesigned $5 bill is the addition of light purple in the center of the bill, which blends into gray near the edges. Small yellow “05”s are printed to the left of the portrait on the front of the bill and to the right of the Lincoln Memorial vignette on the back.

Symbols of Freedom
Symbols of Freedom: A new American symbol of freedom has been added to the background of the redesigned $5 bill—The Great Seal of the United States, featuring an eagle and shield, is printed in purple to the right of the portrait of President Lincoln. An arc of purple stars surrounds the portrait and The Great Seal. The symbols of freedom differ for each denomination.

Portrait and Vignette

Portrait and Vignette: The oval borders around President Lincoln’s portrait on the front and the Lincoln Memorial vignette on the back have been removed. The portrait has been moved up and the shoulders have been extended into the border. Engraving details have been added to the vignette, framing the Lincoln Memorial against a sky full of clouds.
Other Features

Low-Vision Feature

Low-Vision Feature: The large, easy-to-read number “5” in the lower right corner on the back of the bill, which helps those with visual impairments distinguish the denomination, is now enlarged in the new $5 bill design and printed in high-contrast purple ink.

Microprinting

Microprinting: Because they are so small, microprinted words are hard to replicate. The redesigned $5 bill features microprinting on the front of the bill in three areas: the words “FIVE DOLLARS” can be found repeated inside the left and right borders of the bill; the words “E PLURIBUS UNUM” appear at the top of the shield within the Great Seal; and the word “USA” is repeated in between the columns of the shield. On the back of the bill the words “USA FIVE” appear along one edge of the large purple “5” low-vision feature.

Federal Reserve Indicators

Federal Reserve Indicators: A universal seal to the left of the portrait represents the entire Federal Reserve System. A letter and number beneath the left serial number identifies the issuing Federal Reserve Bank.

Serial Numbers
Serial Numbers: The unique combination of eleven numbers and letters appears twice on the face of the bill. On the new $5 bill, the left serial number has shifted slightly to the right, compared with previous designs.

A Smooth Transition

The goal of the public education and awareness program is the seamless introduction of the redesigned $5 bills in the United States and around the world. The U.S. government is working closely with the business community, national organizations and foreign central banks to ensure a smooth transition for the redesigned bills.

More U.S. currency circulates in the world than any other currency. About $770 billion circulates worldwide. With this large volume of U.S. currency in circulation, the public education and awareness program has proven vital when introducing past newly designed currency. Similar efforts will be conducted for the new $5 bill to inform stakeholders and the general public about the new changes and how to utilize the security features to authenticate paper money.

Continue using the old $5 design: You won’t have to exchange your old $5 bills for the new ones. Your old money will always be good. In fact, every U.S. banknote issued since 1861 is still redeemable today at full face value and will continue to be legal currency. In addition, there will be no recall or devaluation of any U.S. bills as the United States has never devalued its currency and will not do so now.

New Speakers From Artist Marka27: The Mini-Gods



the text below is taken directly from their site:

Mini-Gods are the "Givers Of Divine Sound". Since the beginning of time, many civilizations and cultures from various backgrounds throughout the world have used MUSIC as a means of ritual, celebration, healing, and even to declare battle for war. Mini-Gods are a direct representation of ancient and modern pop/street culture fused into one.

The creator of The Mini-Gods, Victor "Marka27" Qui–onez, wanted to bring something new to the table with soul, substance, and an urban edge. Mini-Gods are inspired by African, Asian, South and Central American ancient art and culture.



The long-awaited 16" figure comes with a full range speaker and has an integrated amplifier for increased speaker power -- all the better to bump your music! A lone 9 volt battery will power the speaker and amp. The figure will have a minijack connector (seen on the bottom left-hand side) providing compatibility with any music device with a headphone jack such as an ipod, cd player, boombox, laptop or desktop. Make room for the new gods in town!



MG1 Brazil (above)comes in 4 different color variations.

The Toy Tokyo
exclusive "MG1 GOLD GRILLZ" limited to 100 world wide and SURU exclusive "PLATINUM GRILLZ" limited to 100 world wide. Also available in Brazilian colorway limited to 300 and last but not least the Diamond Distribution exclusive "MG1" MIDNIGHT black. white, grey monotone colorway limited to 300.

about the designer:


Marka27 is a prolific artist who is never confined to one medium. His graffiti has been seen in high profile galleries throughout the east and west coast and has been shown along side artists such as Futura, and Sam Flores.

His street murals/ graffiti have been published in several life style magazines and books, most recent "Burning New York" and "Graffiti L.A".

Marka27 made his mark with his original "Audio Canvas" paintings with built in speakers, also his large speaker installations with legendary hiphop icons painted on the speaker boxes. The minigods are the latest manifestation from the restless mind of Marka27.

See all info here.

The World's Most Expensive Teddy: 125 Carat Bear from Steiff




The German teddy bear company, Steiff is responsible for the production many expensive collectible bears and also the most expensive teddy bear ever made. The Steiff company claims to have made the world’s first teddy bear and is has made this golden bear to commemorate its 125th anniversary.

The expensive bear has a mouth made of solid gold and fur made from gold thread. Topping off the teddy bear are jeweled eyes featuring sapphire pupils with diamond irises.



If you or your spoiled daughter simply “must have” the world’s most expensive teddy bear, you might have to search hard for the purchase. Only 125 of the collectible edition bears were produced, making them not just hard to afford, but also hard to find.

These bears came with a price tag of 62,446 Euros (about $84,000 USD). But you don’t have to empty your bank account just yet, Steiff toys makes a wide variety of teddy bears that are more affordable than anniversary edition and will still make you feel like a teddy bear connoisseur.

UPDATE: Now with his own diamond-studded toy elephant and other goodies.






Buy him here.

First Official Pic of 2008 Subaru Impreza WRX STi


reprinted from today's Carscoop:
Stop the press! The first official teaser picture of the highly anticipated 2008 Subaru Impreza WRX STi just fell into our hands this morning catching us totally by surprise. We’re still waiting for the official release to get all the juicy details but for now we can tell you that the 2008 Impreza STi which will debut next month at the Tokyo Show, will be equipped with a 300 Hp turbocharged boxer engine. Despite the fact that this is just a teaser image shot from above, the bulgy fenders and the hood scoop leave no doubt that the STi will be quite more aggressive than its highly critiqued WRX spouse.

Below are images of the Subaru Impreza WRX from the year 2000 up to 2006 (with some years having more than one model) so you can see the design evolution.

These images are from Japan's Subaru site and they include S202, S203, S204 and the STi versions. Also, the models may have slight variations from Northern America Models:



click here for a link to the Subaru Japan site which is the first to have posted the shot at the top of this post.

Dance, Wallpaper, Dance!
Animated Wallpapers By Sara Burns

With this crazy trend of wallpapers, wall decals, wall stickers, and wall murals, how do you one up the present products in the market?

Make actual moving wallpaper.
Okay, so it's more like moving light, but the effect is a wall covering that is animated.
Personally, I think it's very cool for a commercial space, but in a residence... I'm afraid I might get motion sickness.

But you decide for yourself.
Below are more images of designer Sara Burns' kinetic wall art:


Any space can be instantly transformed with animated wallpaper—kinetic patterns of light and colour. Sara Burns creates her stunning and distinctive wallpapers using interactive projections and LED video displays and also harnesses new and emerging technologies to devise innovative lighting designs for domestic and commercial spaces.






Designer:

Sara Burns

Sara Burns

see all of sara's work here.
Address:
Ambient Space Design
Unit 8, Estilo, 5/7 Wenlock Road
N1 7SL London
United Kingdom

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