Sweet Co-Branding: Google and Nestlé Give Us The Android Kit Kat.

To mark the release of Android KitKat, the latest operating system from Google, more than 50 million specially branded KitKat bars shaped like the Android mascot, will be available in 19 countries including Australia, Brazil, Germany, India, Japan, Dubai, Russia, the United Kingdom and the United States.

Kit Kat's own website has been redesigned as a parody of a tech site as part of the promotion:

The press release:
Sep 3, 2013 Google and Nestlé announce Android KitKat



Google has ended months of online speculation about the name of the latest version of its Android mobile operating system by revealing it will be called ‘Android KitKat’, after Nestlé’s popular chocolate and wafer confectionery.



The creators of the world’s most popular mobile platform have teamed up with the world’s biggest food and beverage company to name the next release of the platform ‘Android KitKat’.

Android KitKat 4.4 - The Future of Confectionary video:


SWEET THEMES
Android has been developed by the company’s engineers under sweet-themed names ever since the release of Android Cupcake in 2009 and continuing in alphabetical order until the most recent version, Android Jelly Bean.


above: The Android KitKat statue at Google's Mountain View campus along with others representing previous operating systems, such as Gingerbread, Jelly Bean, Ice Cream Sandwich and cupcake

The news that the letter ‘K’ will be dedicated to Nestlé’s KitKat will surprise most technology commentators, who had widely thought the latest version would be ‘Android Key Lime Pie’.

“We couldn’t imagine a better name for our Android K release than the tasty chocolate that’s been a favourite among the team since the early days of Android,” said Marc Vanlerberghe, Director of Android Marketing.

STRONG DIGITAL PRESENCE
“We’re excited to announce this partnership with Android, the world's most popular mobile platform, which will help us to enable even more KitKat fans to enjoy their break,” said Patrice Bula, Nestlé’s Head of Marketing.


above: A small number of Android robot-shaped KitKat bars will also be offered as prizes in addition to the 50 million created.

“KitKat is one of the world’s top ten fast-moving consumer goods brands in social media in terms of fan numbers and engagement,” he continued. “We continue to build on its strong digital presence with interactive, creative branding campaigns.”



To mark the release of Android KitKat, more than 50 million specially branded KitKat bars will be available in 19 countries including Australia, Brazil, Germany, India, Japan, Dubai, Russia, the United Kingdom and the United States.


above: The Android KitKat robot arrives at Nestlé headquarters in Vevey, Switzerland.

The packs will lead consumers to the website android.com/kitkat where they will have the opportunity to win prizes including a limited number of Google Nexus 7 tablets, and credits to spend in Google Play, Google’s online store for apps, games, music, movies, books and more.

CLOSER TO CONSUMERS
Nestlé’s branding partnership with Google is the company’s latest move in its ambition to leverage digital technology and online content to get closer to its consumers to better understand and cater to their preferences.

Earlier this year, Nestlé acquired its first-ever piece of online content property, the Petfinder website in the United States. The online database, which links prospective adopters with adoptable pets, is visited by more than 100 million pet-lovers annually

all images courtesy of Nestlé and Google

Ellie Konig and Quang Dinh Know How To Do A Wedding Video. Take Note, Soon-To-Be-Marrieds.

above: Quang and Ellie captured in their on-site reception photo booth, one of over 800 pictures by which they now have to remember the special occasion (courtesy of Quang Dinh's facebook page)

Like most newlyweds, the lovely Ellie Koning and handsome Quang Dinh wanted to capture the afterparty of their Aug. 11th nuptials on video. Unlike most couples, they used small Seattle-based production company Super Frog Saves Tokyo to do the job. (On the company's official facebook page, the folks at SFST they say they made this video for their "boss.")



The video was shot at the reception site Sodo Park in Seattle Washington in a photo booth, a now popular trend at weddings. The result is a recorded total of 4 minutes and 27 seconds of sweet jubilation unlike most painfully tacky wedding videos.


above: one of the photobooth still images from their wedding

It's been featured on MSN, Glamour.com, Jezebel and more and is rapidly turning Ellie and Quang into social media stars.


above: a still from the video

Shot at super high speed on the RED Epic camera, this 160 frame per second video unfolds in slow motion to Robin Thicke’s “Blurred Lines,” and captures the guests with simple wedding favor props like confetti, bubbles, poppers and silly string in a photo booth.



The joyful and ebullient energy conveyed is so much better and more touching than drunken statements made to camera or master shots of a dark room full of spastic dancers.

Congratulation to the happy couple, shown below in a more subdued and romantic photo from their wedding (photo courtesy of Ellie's facebook page):


Contact Super Frog Saves Tokyo to do your wedding video, or any other cool storytelling video you may need at video@sfst.com


http://www.sfst.com/

"Beets" Headphones by OrigAudio Are Both Funny and Serious.

"Beets" by OrigAudio are a hilarious play on Beats by Dre. Over the ear headphones with icons of beets... yes, the root vegetable, on the ear pieces. And with every purchase of these fashionably nutritious headphones, you are supporting a great cause.



Limited edition "Beets" by OrigAudio headphones comes in six unique colors and with every purchase of the $25 headphones sold OrigAudio will donate a can of beets to Second Harvest Food Bank of Orange County.







"Beets" by OrigAudio headphones features:
- Full stereo sound with outside noise reduction technology
- Volume control and a single headphone cord to reduce tangling
- Soft cushioned earcups for extra comfort
- Frequency Response: 20Hz to 20kHz
- Hard exterior travel case included with your order
- Works with ANY device that has a standard 3.5mm headphone jack: iPods, iPhones, Droids, laptops, blackberrys, etc.


Buy them here

Get A FREE Fold and Play Recycled Speakers or Rocki-It 3.0 From OrigAudio In Honor Of Their Anniversary.

For OrigAudio’s 4th Anniversary, today, they are giving away 4,444 of their most popular products. Visit their website from this link and you can choose from their ROCK-IT 3.0 or their FOLD AND PLAY RECYCLED SPEAKERS for free, until they are all gone. Really.

What started as two guys with a crazy invention in a garage has now turned into a company with 9 mind-blowing products.


To thank you so much for your support over the years and for being part of the awesome OrigAudio family, they are generously giving away your choice of two of their most popular products.:


The Rock-It 3.0: A portable vibration speaker that can turn anything, yes anything into a booming loudspeaker. This product also won us Season 2 of ABC's hit show "Shark Tank"! (Regularly priced $19.99)


Fold N' Play speakers: Speakers that start flat and pop up like origami. Made out of recycled materials and require no power to work. Proudly named Time Magazine's "50 Best Inventions of 2009" and the product that put us on the map. Choose from 6 different designs.

Go here to choose your free product!

Grain Audio. Solid Walnut Wood Meets Technology For Sound Design.

Two ex-Altec Lansing guys, an architect/furniture designer and a liquor industry operational expert combined their tastes and talents to launch Grain Audio. A company that creates beautifully executed audio products, each with has an integral wooden component to it. Solid, not veneered, the design has a positive impact on sound quality and unique grain structure, turning each piece of equipment into a one-of-a-kind design object.



With four different products in their collection thus far, they have successfully created substantial products that look as good as they sound.

The Packable Wireless System (PWS):


The Packable Wireless System from Grain Audio sets itself apart from the competition in both sound and design. The FSC certified walnut enclosure, combined with Waves MaxxAudio suite ensures studio quality sound out of a super portable speaker. Eight hours of battery life allows you to rock without having to worry about charging.



Technical Specs:
• WxDxH- 7" x 2 3/8" x 3 1/8" (180mm x 60mm x 80mm)
• AAC Support
• BT 3.0+A2DP with APT-X technology
• Grammy Award Winning MAXXAUDIO sound processing
• 2 x 2” proprietary loudspeakers
• Proprietary passive radiator
• Rechargeable LioN battery with 8 hours playtime
• Patent pending thru-bolted, braced panel construction
• 1 5V AC adapter (included)
• 1 36” USB cable (included)
• 1 60” 3.5MM cable (included)
• 1 carry pouch (included)

Price: $249 USD

The Over Ear Headphones:


Each pair of OEHP's feature grain matched, FSC certified solid walnut enclosures that is paired with their proprietary driver which features a Neodymium magnet and a CCAW voice coil. This means no fake bass boost, no weird mid-range, just pure, natural sound.

The OEHP was designed to highlight the natural beauty of its solid wood earcups. The inline mic is streamlined and intuitive to use. There are no unnecessary flourishes or extraneous details.



Technical features:
• Ear cups made of FSC Certified Walnut with hand-applied oil finish
• 2x40mm proprietary loudspeakers featuring Neodymium magnets and a CCAW voice coil
• Inline mic and remote
• TPE jacketed cable
• 3.5mm jack and ¼” adapter

Price: $199 USD

In Ear Headphones:


Each pair of IEHP's feature solid wood, grain matched enclosures that are fitted with their proprietary driver that features a Neodymium magnet and a CCAW voice coil. The silicone strain relief protects the wood housing and is comfortable on the ear and to the touch. The inline mic is simple and intuitive to use. There are no unnecessary flourishes or extraneous details.



Technical Features:
• Housings constructed of FSC Certified Walnut with hand-applied oil finish
• 2x8mm proprietary loudspeakers featuring Neodymium magnets and a CCAW voice coil
• Inline mic and remote
• TPE jacketed cable
• 3.5mm jack

Price: $99 USD

Passive Bookshelf System (PBS):


From the sound board to the speaker, this Bluetooth (TM) wireless speaker leverages the Grammy Winning Waves MaxxAudio® suite found in many famous mixing boards in the PWS to deliver the music as it was intended to sound. No games or artificial enhancements, just the sweet sounds as they were meant to be heard. We also include both Apt-X and AAC to ensure the highest quality audio standards.



Technical Features:
• Set of 2 Speakers included in package
• WxDxH - 12" x 8 1/8" x 7 1/2" (305mm x 205mm x 190 mm)
• 100watts RMS power handling
• 5.25” midbass woofer featuring Neodymium magnets and CCAW voice coils
• Bass reflex enclosure
• Rubber feet for table top mounting
• Mounting holes for wall mount

Price: $649 USD

Video:


They strive to be as environmentally friendly as possible, using recycled and sustainable materials wherever they can while offsetting where they cannot. They will also contribute a percentage of each sale to music and community related charities to help ensure future generations carry on our passion for music.

The folks behind Grain Audio:

Mitch Wenger, Marketing
Mitch has worked for a number of years in the audio industry as well as high-level engagements with major global brands for both digital marketing and ecommerce. More importantly, he spent most of his youth in concert halls and at music festivals around the country and now dances with his wife and kids whenever he can.

David Burke, Acoustics
An Audio Engineer with over 10 years of experience and ears of gold. When not tuning systems and creating audio nirvana, he's brewing something in the shop to keep us on our toes.

Chris Weir, Design
You name it, Chris has designed it. Trained in architecture and furniture design Chris brings a unique eye to the speaker world and enables us to do something unlike that which has ever been seen. Plus, he loves Iron Maiden, so there's that.

Kevin, Operations
Secret weapon. Kevin worked for several wine, beer and spirits companies in a major operational capacity. So if you're wondering why he's the secret weapon, you should come visit our offices, happy hour starts early.

Eric Wenger, Business Operations and IT
EWang as he's affectionately known is the glue that keeps it all together here at Grain. In addition to handling our business operations, he's also a top-notch web and IT guy. Plus, if you need a recommendation on a Widespread Panic show to listen to, or bar to go to in New Orleans, he's your man.



grainaudio.com

The Timbre Speaker by Casey Lin

21 year old Casey Lin is working on her Bachelor of Design Innovation at the Victoria University of Wellington. With a Bachelor of Architectural Studies already under her belt, the New Zealand based Chinese designer is primarily focused on product design, with a special interest in furniture, jewellery, lighting and household electronics. One of her most recent projects is the Timbre Speaker, an unusual design I wanted to share with you.




Timbre Speaker trims the essence of a speaker down to the very bare minimum, allowing the inherent qualities of the materials to become the centerpiece of the design. All superfluous detail is stripped away, leaving only the necessary audio and power ports at the rear, and combined power and volume dial.



Wood and glass were selected for their favourable acoustic qualities which enhances the audio experience of the user. The Black American Walnut wood adds a warmth to the tone, while the addition of the glass vessels bring a more reverberant characteristic to the music.




Surface transducers are mounted on the interior of the wooden box, vibrating the surface and turning the box into a speaker. The glass vessels act as physical equalizers, where the vibrations transfer through the wood into the glass and changes the timbre of the sound. The wooden box can act as a standalone speaker, or alternatively, vessels of other material, size or shape can be placed on the speaker to change the sound according to the users taste.



Timbre Speaker has an elegant, yet playful feel to it, users are encouraged to experiment with different objects and placements to find the timbre they enjoy the most.


above: Designer Casey Lin
all images, video and description courtesy of Casey Lin.

designby-cl.com

Looking For Great Tech Product Design and Packaging? Go Full TYLT.

above composite image by if it's hip, it's here

Every once in awhile a new brand comes along that has it all going on. Impressive product design, packaging, branding, even a well designed website with functioning e-commerce, good photographs and plenty of useful information. That's the case with TYLT, a California wireless accessory design and development company that has combined innovation with style. Their current product offerings include power products, audio products and protective cases.



above: examples of the package design for TYLT by NewDealDesign

Established in 2011, TYLT focuses on the world of mobile devices, providing you with about 20 convenient products for your mobile phones and tablets. Like many of you, I'd never heard of TYLT until they sent me three of their hip products to review with the understanding that if I did not deem them worthy, they would not be featured on this blog. No money was paid to me in exchange for a review, and believe me, none was necessary. A big thank you to TYLT for the three awesome products reviewed later in this post.


above: TYLT's home page

When the POWERPLANT portable battery pack, the YCHARGE, a dual USB Car Charger and TUNZ, a rechargeable bluetooth speaker arrived at my doorstep - one look and I knew they were gonna be blog-worthy. Once I got past the beautiful packaging created by NewDealDesign LLC, and tried out the products, my enthusiasm only increased.

I'm not alone, TYLT already boasts 3 CES Innovations Award winners at CES 2013 including: the Y-CHARGE Car Charger, the BAND Car Charger and the BAND Travel Charger. And reputable tech blogs such as Engadget, Slash Gear, CNET Asia and Tech Crunch have all lauded various products from TYLT.

The POWERPLANT:


Small (smaller than my iPhone), portable, lightweight (just over 5 ounces) and stylish, this is a 5,200 mAh battery back-up charger that has the capacity to fully charge your smartphone twice.



And with multiple ports (Universal USB and either Apple Lightning, Apple 30-Pin, and Micro USB versions available) it can charge more than one device simultaneously.



It packs the power it claims to and works with all Apple mobile products and Android mobile products. The appearance and functionality of the TYLT Powerplant do not disappoint.

Tylt Powerplant video:

Prices $69.99- $89.99, buy it here

The Y-CHARGE (2.1 AMP):


This little lightweight device is intelligently designed to charge two smartphones at once (or one tablet) in your car. The split Y-shape places the USB ports on each side so that the driver and passenger can each easily plug in their mobile phones and charge them simultaneously.



The silicone covered device weighs less than an ounce and comes in the four colors (bright apple green, bright red, bright blue or black) that appear on several of TYLT's products. The Y-CHARGE is also available in a 4.2 version and with a two foot Syncable.



TYLT Y-CHARGE video:

Price $24.99 Buy it here

The TUNZ Rechargeable Bluetooth Speaker:


A nice looking compact wireless Bluetooth speaker equipped with two x 3-watt drivers and a passive radiator for exceptional bass, TUNZ has a built in noise cancelling microphone making it perfect for phone calls as well as music. The 2800 mAh battery takes about 6-7 hours to charge and can chat or play music (with the volume at 50%) for 20 hours -that's 10 hours more than the Jawbone Jambox. The design allows you to seamlessly switch from music to hands-free calling and the touch-free controls for Volume, Play, Pause, Answer & End Calls are very convenient. The speaker comes with three different colored (black, blue and red) vibration-cancelling silicone bands that also function as an attractive stand. And with a 1Amp output Universal USB charging port you can use it to charge other external devices.



The sound is impressive, delivering volumes up to 80dB. It's also NFC Enabled - includes Tagstand NFC launcher App for Android. TUNZ is priced less than the MSRP for the comparable Jawbone Jambox, a $180 speaker that helped create the portable category the new Beats by Dre Pill, a $200 model from the popular headphone brand, making it even more desirable.

Tylt Tunz video:


Price $149.99, buy it here.

All in all, TYLT products are well-designed small, lightweight and portable, but feel substantially made. Both the packaging and the product design are visually appealing, and the products feature the latest in technological innovations and compatibility. Priced neither outrageously nor dirt-cheap, they receive consistently favorable reviews from tech gurus. You can find several video reviews on youtube, almost every single one of them favorable. Therefore, my advice is to go full TYLT.

Here's a peek at a few other beautifully designed and packaged products from TYLT (shown in green for consistency):



TYLT is dedicated to shifting consumer expectations through best-in-quality accessories which innovate briskly to stay a step ahead of the fast-paced smart product launches. They have several more products including the impressive Energi Backpack.



See more and shop for these fine products at  TYLT.