To mark the release of Android KitKat, the latest operating system from Google, more than 50 million specially branded KitKat bars shaped like the Android mascot, will be available in 19 countries including Australia, Brazil, Germany, India, Japan, Dubai, Russia, the United Kingdom and the United States.
Kit Kat's own website has been redesigned as a parody of a tech site as part of the promotion:
The press release:
Sep 3, 2013 Google and Nestlé announce Android KitKat
Google has ended months of online speculation about the name of the latest version of its Android mobile operating system by revealing it will be called ‘Android KitKat’, after Nestlé’s popular chocolate and wafer confectionery.
The creators of the world’s most popular mobile platform have teamed up with the world’s biggest food and beverage company to name the next release of the platform ‘Android KitKat’.
Android KitKat 4.4 - The Future of Confectionary video:
Android has been developed by the company’s engineers under sweet-themed names ever since the release of Android Cupcake in 2009 and continuing in alphabetical order until the most recent version, Android Jelly Bean.
above: The Android KitKat statue at Google's Mountain View campus along with others representing previous operating systems, such as Gingerbread, Jelly Bean, Ice Cream Sandwich and cupcake
The news that the letter ‘K’ will be dedicated to Nestlé’s KitKat will surprise most technology commentators, who had widely thought the latest version would be ‘Android Key Lime Pie’.
“We couldn’t imagine a better name for our Android K release than the tasty chocolate that’s been a favourite among the team since the early days of Android,” said Marc Vanlerberghe, Director of Android Marketing.
STRONG DIGITAL PRESENCE
“We’re excited to announce this partnership with Android, the world's most popular mobile platform, which will help us to enable even more KitKat fans to enjoy their break,” said Patrice Bula, Nestlé’s Head of Marketing.
above: A small number of Android robot-shaped KitKat bars will also be offered as prizes in addition to the 50 million created.
“KitKat is one of the world’s top ten fast-moving consumer goods brands in social media in terms of fan numbers and engagement,” he continued. “We continue to build on its strong digital presence with interactive, creative branding campaigns.”
To mark the release of Android KitKat, more than 50 million specially branded KitKat bars will be available in 19 countries including Australia, Brazil, Germany, India, Japan, Dubai, Russia, the United Kingdom and the United States.
above: The Android KitKat robot arrives at Nestlé headquarters in Vevey, Switzerland.
The packs will lead consumers to the website android.com/kitkat where they will have the opportunity to win prizes including a limited number of Google Nexus 7 tablets, and credits to spend in Google Play, Google’s online store for apps, games, music, movies, books and more.
CLOSER TO CONSUMERS
Nestlé’s branding partnership with Google is the company’s latest move in its ambition to leverage digital technology and online content to get closer to its consumers to better understand and cater to their preferences.
Earlier this year, Nestlé acquired its first-ever piece of online content property, the Petfinder website in the United States. The online database, which links prospective adopters with adoptable pets, is visited by more than 100 million pet-lovers annually
all images courtesy of Nestlé and Google
above composite of instagram and pinterest logos ©iihih
I was wondering how long it would take for the ever-growing Pinterest platform to combine with the incredibly popular Instagram app. Not long as you will see with Pinstagram, a new site by co-founders Brandon Leonardo and Pek Pongpaet.
Below is a reprint of the article "Pinstagram: How Instagram Should Look On the Web":
We have all seen those mythical hybrid animals, like the zeroed, a mix of zebra and equine, or perhaps the more commonly known beefalo, a mix of buffalo and cow. You may even be familiar with the leopon, the result of breeding a male leopard with a female lion. Hybrids are real. And there are others too, mind you. But it's not all fur and feathers; many such hybrids live on the Internet. Especially sites like Pinstagram, a "Pinterest for your Instagram images," as co-founder Pek Pongpaet describes it. In an increasingly visual Web, it's a wonder that this hybrid didn't come about sooner.
Like most things on the Internet, Pinstagram happened fast.
"We were joking one evening about how Instagram is worth $1 billion and how Pinterest's valuation might already be in the $500 million range," says co-founder Brandon Leonardo. "And we were thinking about the idea of a Twitter for Facebook, what that would be like. Then I could tell Pek started thinking about it. The gears started turning; he was visualizing a Pinterest for Instagram."
Not more than 24 hours later, Pongpaet had already coded and designed it. This sort of fast turnaround is pretty natural for Pongpaet and Leonardo, who come from a hackathon "get stuff out as fast as possible and ask questions later" type of background.
above: Pinstagram on the iPad
If this sort of idea had popped up within a larger company setting, for example, it would have "taken months," says Pongapaet.
Since Pinstagram's debut just a few weeks ago, the site has already seen about 6,400 Facebook likes of Instagram images, thousands of tweets and a few hundred pins.
Pinstagram: An Indicator of the Evolving Visual Web
Services like Pinterest and Instagram are integral to the future of the visual Web. No longer do people send photos to document memories; they are lifestreaming as it all happens, with pictures telling the story. It's no wonder that Facebook snatched up Instagram while it still had the chance.
above: my own pinstagram page
"The visual medium has always had international appeal," says Pongapaet. "Sending pictures is very common. If you stick to English, you'll alienate a lot of people. Visual mediums let you transcend all barriers. It takes seconds to process a photo."
What about Webstagram, the Instagram Web viewer? Isn't this a sufficient way to view Instragram images on the Internet? For some, it's perfect. But like many news Web sites, Webstagram is organized around "popular," "my photos," "liked," "hot," "photo of the day" and more. It feels more like a news website and less like a glossy, Pinterest-like magazine.
"The reason I built Pinstagram is because this is my world view of how Instagram should look on the Web," says Pongapaet. "Our core focus is to recreate the Instagram experience on the desktop and to be able to extend that to our users."
Not everyone wants to see their Instagrams in a Pinterest-like layout, however, and Pongapaet acknowledges that.
"There are always different interpretations," he says. "That's what great about art, about having different APIs - people all have different interpretations."
Pinstagram just integrated into Facebook Timeline. As the Instagram-Facebook integration continues to rollout, so will this nifty Pinterest-Instagram hybrid beast.- by Alicia Eler on May 11th, 2012 for ReadWriteWeb.
Below is a video interview with Pongpaet about Pinstagram:
If you use Photoshop as frequently as I do, you find yourself wishing you could use the same set of software tools to edit, undo or re-do many aspects of your own life. Undoing a crazy night, editing blemishes on your skin, altering the color of your wardrobe, even lightening your over-toasted bread.
Julia Vakser Zeltser and the folks over at Hyperakt did just that with their fun "I have PSD" short film, which shows what it would be like to apply Photoshop tools to your real life.
Photoshop dexterity (PSD) is a skillset acquired by proficient users of Adobe Photoshop, the world's most ubiquitous digital tool for creating visual ideas. Qualities of PSD include supernatural powers of imagination and an overwhelming desire to constantly make the world more beautiful. PSD affects people from different walks of life. In fact, there is a high probability that you have PSD.
Julia Vakser Zeltser, screen writer, director, producer
Deroy Peraza, co-director
Jason Lynch, senior designer
Catherine Catanzaro, interactive designer
Eric Fensterheim, junior designer
Justin Weinstein, film advisor
BJ Formento, photographer, Formento + Formento, fandf.org
Richeille Formento, stylist, Formento + Formento, fandf.org
David Dimeola, animation, The Brigade, brigade.tv
Joe Beshenkovsky, editor
Shawn James Seymour and Yoshimi Tomida, music, Lullatone, lullatone.com
Joshua Formento, gaffer
Craig Keirce, gaffer
Tyrone Rhabb, grip
Jeremiah Boncha, junior designer
Johan Matton, lead actor
Nikki le Villain, Egyptian
Ezili, boa constrictor
Lily la Vamp, pin up girl
Kate Hasting, makeup, French maid
Whitney McCleary & Adobe Systems
I must confess, as a lifetime Mac loyalist, it made me laugh when everyone was so impressed with Microsoft's Vista which was released earlier this year because it simply took all the things the Apple's Mac interface has had for the past 5 years and applied it to their own software.
Now, the buzz is all about Microsoft's "surface computing" (codename: Milan) which is clearly the same sort of interface already available on the drool-worthy iphone by Mac. But, yes, it's bigger. And bigger is better.
Why they have made it a 'coffee table' in lieu of a desk surface, I'm not sure except that to see the surface in its entirety, you do have to be 'above it'. I wouldn't want to keep bending over the low surface -they ought to make it adjustable like a draftsman table, but it's still very cool.
By Dan Costa from PC Mag:
Microsoft has been looking beyond the desktop for sometime now, but with the launch of "Milan," the company is showing the potential for so-called "surface computing" to revolutionize everything from retail kiosks to the common coffee table. At its core, Milan is a PC running Windows Vista, but don't expect to use it with a keyboard and mouse. Instead, Milan uses a touch-sensitive display that enables multiple users to navigate the system's interface. See how it works!
Milan will start appearing in commercial locations at the end of this year (think casinos), but PC Magazine was able to sit down with Microsoft executives for a hands-on demo of the new system. The demo unit we saw looked a lot like a coffee table, but you won't want to put your feet up on this system; it was made for touching.
The flat display measures 30 inches diagonally, and is designed to make it easy for multiple users to reach across and touch the screen. Images are projected onto the display via a custom DLP engine. Five infrared cameras set below the display detect contact with the display and enable users to navigate the interface.
Microsoft Milan Surface Computing
By detecting every touch and gesture, Milan offers a very tactile way of interacting with digital information. Users must actually grab files and images with their fingers without the use of a mouse or keyboard. The system also allows multiple users to interact with the display at the same time; it can detect dozens of contact points.
The system includes support for object recognition using a proprietary technology, dubbed Domino, which works like a bar code. With the right Domino tag, basically a small sticker with a black and white pattern on it, Milan can instantly recognize other electronic devices. For example, in our demo, a Wi-Fi digital camera was placed on the surface of Milan and the contents of its memory were instantly displayed as a pile of snapshots alongside the camera on the display. From there, they could be moved around the screen, resized, or sent to other users via e-mail.
Likewise, when a couple of Domino-tagged Zunes were placed on the display, their contents were instantly shown on the display and songs could be exchanged between players simply by dragging their images from one Zune to the other. (With all the DRM-restrictions attached, of course.)
Using Milan is also inherently social. The first application we tested was a simple paint program. We painted on the screen using our fingertips and a simple pallet of colors and effects. We were also able to take photos that were loaded onto the systems hard drive and manipulate them—moving them around the screen, making them larger or smaller, even e-mailing them just by using our fingers. But surface computing isn't just for playing around. In fact, all of the early implementations will be commercial.
Microsoft has announced that Milan will be deployed at commercial properties by the end of the year, including Harrah's Entertainment's Las Vegas properties, Starwood Hotels & Resorts Worldwide, and International Game Technology (IGT). Milan will also be featured at some T-mobile retail stores.
In our demo, Microsoft showed how Milan could be used to help shoppers choose cell phones. All the buyer needs to do is place two Domino-tagged phones on the surface of the display, and the system will call up features and technical information for each phone for side-by-side comparison. The company also showed how new service plans, ringtones, even music files could be added to your phone simply by dragging and dropping images in the Milan interface.
Microsoft wouldn't release the technical specifications of its Milan surface computing systems, but the company estimated each system would cost between $5,000 and $10,000. Like the Xbox 360, the device was designed and will be manufactured by Microsoft.
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