Cheetos Lets You TP Any House For Halloween - Digitally.
A classic Halloween prank is to TP (toilet paper) the front yard of unsuspecting victims. But with today's on-edge society, you may get shot. That said, here's a safe and fun alternative for you, created by ad agency Goodby Silverstein & Partners. Cheetos' interactive "Chester's Project TP" uses Google street view to help you target your victims. Simply put in an address and watch the fun unfold.
Chester, the Cheetos Brand icon and spokeman (spokesanimal?), flies around in a helicopter spouting some funny-over-the top copy as Google maps locates the address you chose. Once you confirm the 'target' of your cyber-hijinx, bombs away... and the chosen location is digitally tee-peed. You can then share it via all the usual social media channels or as an email.
To show you how it works, I engaged with it and then took screen grabs of each step for you:
Fun branding idea to remind you that snack food out there amongst all the candy during this time of year. Now, it's your turn.
Cheetos Project TP