Better Living Through Chemistry. Contemporary Capsule Sculptures by Edie Nadelhaft.
BLTC: Limited Edition Sculptures
Better Living Thru Chemistry is a limited edition sculpture series consisting of over-sized glass and mixed media capsule-shaped objects emblazoned with text messages, abbreviations, acronyms and slang. A snarky commentary on our over-medicated society, Edie was inspired in equal parts by the ubiquitous presence of social media in contemporary culture and the simultaneous rise of direct-to-consumer pharmaceutical marketing. This collection pokes fun at the alternately amusing and depressing correlations between the two phenomena as both are enlisted to over-simplify the human condition and expedite contentment.
With a nod to the 1960's Dow Chemical advertising campaign and titles like I <3 U and ((H)) the work calls attention to the absurdity and futility of expressing such things in 140 character messages composed in a format that does even not lend itself to the use of punctuation let alone heart-felt sentiment.
"Better Living Thru Chemistry", glass and mixed Media, 14" x 4" each, 2012
"Winking", glass and mixed Media, 14" x 4", 2012
"What The F*ck", glass and mixed Media, 14" x 4", 2012
"I Love You", glass and mixed Media, 14" x 4", 2012
"Talk To Ya Later", glass and mixed Media, 14" x 4", 2012
"Laughing My A** Off", glass and mixed Media, 14" x 4", 2012
"Kill Me Now", glass and mixed Media, 14" x 4", 2012
"In My Humble Opinion", glass and mixed Media, 14" x 4", 2012
"Big Hug", glass and mixed Media, 14" x 4", 2012
"Best Friends For Now", glass and mixed Media, 14" x 4", 2012
"Happy New Year", glass and mixed Media, 14" x 4", 2012
No longer available, but spotted on Mass Art Made, was this OMG pill by Nadelhaft:
And this one, made specifically for Mass Art Made, is a limited editions of 20. Approximately 8.5 inches long:
Price $350.00, buy it here.
The following three measure 42" x 16" and are made with steel and mixed media.
"Sweet!", steel and mixed media, 42" x 16", 2012
"Chill", steel and mixed media, 42" x 16", 2012
"Front Room Gallery Banner Project", steel and mixed media, in situ 42" x 16", 2012
all images and info courtesy of ©edie nadelhaft
A special collaboration between Edie Nadelhaft & Reed Seifer are these Optimism capsule sculptures:
above: Better Living Thru Chemistry: optimism, 2012-13
glass and mixed media, 14 x 4 inches, 36 x 10 centimeters.
A signed and numbered edition, includes hanging apparatus.
USD $1800 each, USD $3200 for the set.
For these Optimism pieces only, please contact Reed Seifer firstname.lastname@example.org
For availability and pricing on BLTC, please contact the Jordan Faye Contemporary
The work is also available directly from the artist's NY Studio.
Look for her work at Hudson's at Mass MoCA and Seven Seas Gallery in Nantucket.
This is a small selection of the varied works of artist Edie Nadelhaft. Be sure to see more of her unusual work (specifically her Flesh and Bite realism paintings) here.
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