Jeffrey Darling's Ad Campaign For South Australian Tourism. (All 3 Spots)

The third but no means final installment of the ads by KWP! for South Australian Tourism Commission (SATC) launched earlier this month. Following on from the highly successful Kangaroo Island, Let Yourself Go and Barossa, Be Consumed (both shown in this post) campaigns comes Adelaide, Breathe.

All three have been the result of a partnership between the South Australian Tourism Commission, KWP! Advertising and Moth Projects. In particular director Jeffrey Darling and KWP! creative director James Rickard.

The most recent, Adelaide. Breathe is 1:46 seconds of stunning imagery with a fabulous cover version of INXS "Never Tear Us Apart" sung by Australian singer /songwriter Emma Louise.

Adelaide Breathe:


When embarking on the third ad in the series, the group were very conscious of the fact other advertisers, particularly but not exclusively in the tourism category were not only taking note, but also beginning to emulate what they had done. It became imperative to step things up again and the team has done so with Adelaide, Breathe.

"What I was interested in is how we could create a new language and a new ground swell instead of resting on our laurels. This is where the success of the previous pieces has come from: to dictate the game, not be a follower - even if it is the swell we created." says Darling. "Above all I wanted the piece to be entertaining. An appreciation of entertainment and art seems to sit at the very core of Adelaide's soul."

Barossa. Be Consumed (Music: Nick Cave & The Bad Seeds - Red Right Hand):


Adds Rickard: "Like many cities, Adelaide is a multilayered proposition, but what sets it apart from others is its creativity, youthful entrepreneurialism and freedom that are attributes of its DNA as a freely settled colony. It is the combination of space and pace that enhances that sense of liberty."

The spot, featuring singer Emma Louise and her astronaut alter ego discovering and exploring the city and its close regions, is set to her cover version of the INXS classic, Never Tear Us Apart. The track was produced by record producer, composer and engineer Nick Launay and Midnight Oil's Jim Moginie.

Kangaroo Island, Let Yourself Go (2012):


To date the campaigns have achieved record results, along with a number of awards including the Grand Prix at Cannes Corporate Television & Media Awards, and for Cinematography at LIA Awards.

Credits for Adeliade, Breathe:
Agency: KWP! Advertising
Creative Director/Writer: James Rickard
Art Director: Michael Gagliardi
Agency Producer: Di Willson
Account Manager: Tristan Glover
Production Company: Moth Projects
Director: Jeffrey Darling
Executive Producer: Sarah Blair
Producer: Kate Sawyer
Editor: Adam Wills
Post Production: Kojo
Compositing & Colour Grading: Marty Pepper
Music: Never Tear Us Apart, INXS
Performer: Emma Louise
Producer: Nick Launay

information courtesy of campaignbrief

A Very Moving Olympics Ad You'll Probably Never See, But Ought To.

This simple but powerful minute long Olympics commercial created by BBDO New York for their client Guinness Beer, illustrates the power of words.

Three Nice New TV Ads - For Cuervo, Cars and Carbs - Worth Noting.

It's been refreshing to come across this slew of nice tv spots in the past week. Given that 95% of commercials on the air are easily dismissed as forgettable, I thought I'd share this trio of well-produced, entertaining and engaging commercials for such common product categories as liquor, cars and food.

Advertising largely parody products that lack a distinguishing characteristic - booze, pizza and the vague history of a car manufacturer - it's not easy to do memorable advertising, yet these three have succeeded. All have a social media component as well.

Jose Cuervo Tequila


Keifer Sutherland has never been sexier as he encourages us to have a Cuervo and a story, but no regrets (albeit I know a lot of tequila stories that include regrets), in this new 60 second spot for Jose Cuervo Tequila by McCann Erickson New York:




The campaign includes TV, online and print advertising, and a social media effort inviting consumers to share their stories at #cuervostory.

Honda Branding Spot


Honda creates a worthy successor to their famous Cog Spot with "Hands" by Wieden + Kennedy, London. The 60 spot celebrates the curiosity of Honda engineers, which has led to some of the most successful Honda innovations over the past 65 years:




Discover the engineers notes, facts, insights and tales behind Honda's history in this embellished version shown here.

Dominos Pizza


And lastly Domino's newest spot and campaign by CP+B, Powered by Pizza, is a refreshing look at the common consumption of the convenient carb-laden pie by those burning the midnight-oil while celebrating innnovation:



Connecting with project and business owners who utilize Indiegogo, they will offer gift cards directly to individuals within the fundraising site who pledge support toward select projects reflecting great and innovative ideas.



In addition, the "Pizzavestors" program, where about 30 startup companies all throughout the U.S. were treated to a $500 Domino's Pizza gift card, will be an added part of the campaign – all in the spirit of fueling great ideas and encouraging organizations to keep up the good work. Share what you do when you're #poweredbypizza on Facebook, Twitter, and Instagram.

Now, back to your regularly scheduled mediocre advertising.

An Ad To Which We Can Relate. Tempur-Pedic's You Are How You Sleep (The :60 and the :30).

The best and most powerful ads tap into a reality to which people can relate. Minneapolis based ad agency Carmichael Lynch's debut creative for the Tempur-Pedic brand, "You Are How You Sleep" commercial, does just that.

A lousy mattress leading to a poor night's sleep may not be a genius insight, but it doesn't have to be when executed this well. Those who require solid slumber to be their best will certainly notice themselves in the big grumpy Mama bear when deprived of shut-eye.

The likeable and memorable television commercial has been cut as a :60 and a :30 (both are shown further down in this post).




Great casting of and performances by the twin actresses along with adept direction and excellent editing make the spot both poignant and funny simultaneously. Full credits are at the end of the post.



The 60 second cut:


The 30 second cut:





Full Credits
Agency: Carmichael Lynch
CCO: Dave Damman
Client: Tempur-Pedic
ECD: Marty Senn
Art Director: Brad Harrison
Art Director: Doug Pedersen
Director of Integrated Production: Joe Grundhoefer
Producer: Jon Mielke
Prod. Co.: The Directors Bureau
Director: Mike Mills
DOP: Kasper Tuxen
EP: Lisa Margulis
Line Producer: Youree Henley
Editing: Rock Paper Scissors
Editor: Grant Surmi
Producer: Joanna Hall
Producer: Marguerite Olivelle
Composer: Roger Neill
Sound Design: BWN Music and Sound
Sound Design: Carl White

Sports Imitating Art imitating Life. Cut Through L.A. Is An Art Installation As A Commercial For Nike.

I know this 2 minute film first ran about 6 months ago, but I can't watch it enough. It's more of an art installation than a TV commercial and I just love it, am just fascinated by it and wish I'd been there the day it was shot. If you don't watch sports, you may not have seen it and if you have seen it, watch it again. (A 'Making Of' video is shown at the end of the post).



Filmed in Venice Beach, CA. by director Andreas Nilsson, who has a background is set design, what unfolds is a unique traction story of how CP3 cuts through L.A. in an effort to launch the new Nike CP3.VI shoes from ad agency Weiden + Kennedy.


above: Director Andreas Nilsson on set

The staged installation features a human chain of athletes dressed to look like Paul, each representing a freeze-framed position along the trajectory of one of his notorious journeys down the court. The live installation and shoot took place on the basketball courts of Venice beach on Saturday, September 29th, 2012.






The incredible production featured over 40 performers and a bevy of props ranging from an overturned fruit cart to a flipped bicycle hanging in mid-air to showcase the nimble moves of NBA superstar Chris Paul.






Actors were carefully positioned throughout the installation, several seemingly hanging in mid-air though raised on plexiglass footholds, to demonstrate Chris Paul’s dynamic moves on the court. While mimicking Paul’s moves, the performers gracefully crash through boxes, intercept a woman and the dog she’s walking on a leash, cross through a cartoonist mid-caricature and upturn a fruit cart hanging throughout the performance space as if frozen in a series of ‘bullet time’ moments. The entire installation was captured on camera, directed by Nilsson to be edited as a short film showcasing all aspects of the production.



This video, shot in LA by production company Biscuit Dreamworks, is incredible, especially considering that the director did it all in one take.

The making of/behind the scenes video:


Full Credits
Agency: Wieden + Kennedy
Client: Jordan CP3.VI
Director: Andreas Nilsson
Prod. Co.: Biscuit Filmworks
Creative Director: Andy Ferguson
Creative Director: Brandon Mugar
Copywriter: Alexander Barrett
Art Director: Jed Heuer
Business Affairs Director: Sara Jagielski
Business Affairs Manager: Angel Cielo
EP: Dan Blaney
Brand Strategist: Ben Alter
ECD: Ian Reichenthal
ECD: Scott Vitrone
Head of Content Production: Lora Schulson
Production Company: Biscuit Filmworks
Director: Andreas Nilsson
EP: Colleen O'Donnell
Line Producer: Pete Vitale
Director of Photography: Crille Forsberg
Production Designer: Brock Houghton
Wardrobe Stylist: Shirley Kurata
Managing Director: Shawn Lacy
Production Company: Show Cobra
EP: Kate Susman
Editorial Company: Show Cobra
Editor: Dom Whitworth
Post Producer: Charlie Clark
Post Executive Producer: Kate Susman
Music and Sound Artist: Mike Snow
Producer: Pontus Winnberg

The Skinny On That 'Security Cam Catches Thief' Video For LG's Slimmest OLED TV.

Very rarely do I come across a television ad that I immediately wish to play a second time - either to simply enjoy it again or to see how it was done. Both are the case with LG's new guerilla-style security cam spot for their Slimmest OLED television directed by Hans Knaapen of Electric Zoo for Y&R Amsterdam. Rather than say another word, I'll simply let you experience it for yourself.



Credits:
Advertising Agency: Y&R, Amsterdam, The Netherlands

Creative Directors: Lionell Schuring, Sheldon Bont

Art Directors: Theo Korf, Nick Plomp

Copywriter: Andrew Maaldrink

Director: Hans Knaapen

Production: Electric Zoo

Postproduction: Postoffice

On a side note, LG's newest and the world's largest OLED TV , shown below, is 55" and only 4mm deep and will be unveiled at this years Consumer Electronics Show in Las Vegas.

'Gina Ads Are All The Rage. Or: How Coochies Sell Cosmetics

Because of the suggestive nature of the visuals and videos in this post, it cannot be viewed here because it is in violation of Google's Ad Sense policies.

To see this post in full, please visit it here on out Tumblr site.