HOM's 2014 Collection for Men (or My Excuse To Post Some Very Hot Men In Undies).

To be perfectly honest, I have featured this new 2014 Spring Summer collection from HOM for the gorgeous models and photography as much as for their well-designed underwear and briefs. So, if you're not in the market for new underwear, think of this as a gallery of abs and eye candy.



Born in 1968 in Marseilles, the HOM brand was innovative in the men's underwear world by creating and selling a product which, for the first time, would propose both comfort and support to its customers.



Since then, HOM has never ceased to offer its know-how and creativity in the men's underwear arena and is now considered a specialized brand in Japan and Europe. The design, shapes, quality and comfort of their products are well-known and have received acclaimed, not only for their underwear collections, but also for their men's pajamas, swimwear, robes, socks and lounge wear, which are very varied and designed to fulfill specific customers’ needs.

Here's are their new underwear and swim trunk styles (broken down by collection) for Spring/Summer 2014:

Business:


HO1:


Temptation:


Black Addict:


Sport (3 styles):




e.Go (8 styles):






Heritage (9 styles):










To see all of the products made by HOM visit their website here or shop their online store here.

Waterproof Six-packs: "Guess the Olympic Swimmer's Abs" Is My Kind Of Game

Go ahead, tell me I'm practicing a double standard. That I'm shallow and contributing to sexism. It's completely true.... the Ab Fab slide show from NBC's Olympics website is totally sexist. But awfully yummy and nice eye candy as well as a test of your visual acuity for muscular chests. And if most female athletes actually had breasts or butts, we could play "guess the gymnast's tits" or "guess the volleyball player's butts." Actually, guess the Olympic female athlete's legs would be a good one.....

But I transgress. back to the yumminess at hand:
A)

B)

C)

D)

E)

F)

G)

H)


Answers:

A) Andrew Lauterstein

B) Alain Bernard

c) Ryan Lochte

D) Aaron Peirsol

E) Brent Hayden

F) Michael Phelps:

G) Brendan Hansen

H) Filippo Magnini


So, how did you do? I got a gold medal :)