If It's Hip, It's Here (Archives): ad campaign

Showing posts with label ad campaign. Show all posts

Slimane Continues Rocking For Saint Laurent With Marilyn Manson, Courtney Love, Kim Gordon and Ariel Pink.

Creative Director and photographer Hedi Slimane's latest print advertising campaign for Saint Laurent features rockers Courtney Love, Marilyn Manson, Kim Gordon and Ariel Pink. Slimane is continuing the edgy rock n'roll look he created for the recently renamed brand (changed from YSL to Saint Laurent last summer) that he began with ads featuring Christopher Owens (shown at the end of this post) last fall.

Despite her difficulties donning Dior Couture - she experienced one wardrobe malfunction at The 2013 SAG awards (photo below) and her pink Dior Couture gown caused her to trip ascending the stairs to collect her Best Actress Oscar at last week's Academy Awards - Jennifer Lawrence is the new face of Miss Dior's Spring handbag line and was photographed by Belgian photographer Willy Vanderperre for the new ad campaign (images shown further down in the post).

above: Not one, but two, Dior dress debacles for Jennifer Lawrence as she goes to the stage to receive her honors at the SAG Awards and The Oscars, respectively.

In the new stunning color and black and white photos the 22 year old actress wears pieces from Dior's Spring 2013 ready-to-wear collection including a white tuxedo dress, a black trouser suit, a netted veil and the key styles from the Miss Dior handbag line.

Jennifer told WWD: 'It's such a dream to represent an iconic brand that is synonymous with high fashion. It's impossible to be in the industry without getting even the slightest introduction to fashion.'

Ever since the actress was named as the new face of the handbag line, replacing actress Mila Kunis, she has hit the red carpet during the 2013 awards season in a string of stunning Dior gowns and dresses:

above: Jennifer Lawrence wearing seven different Dior gowns or dresses to award shows and premieres

Dresses include the troublesome midnight blue dress that she wore to the SAG Awards in January, the embellished blush pink gown that she chose for the BAFTAs last month and, most recently, the pale pink and white Fairytale-like strapless gown she donned to collect her Best Actress Oscar.

And if you are not aware of the hilarious viral Dior Ad spoof by i-nsan, take a look:

A look at the making of the Miss Dior handbag campaign:

additional info courtesy of Marie Claire

Dior Couture
Willy Vanderperre

Designer Marc Jacobs' First TV Spot and New Can Designs For Diet Coke.

If you hadn't yet heard, hunky tatted Marc Jacobs is Diet Coke's Creative Director for 2013.

Starbucks opened up their first Tazo Tea store in Seattle on November 16th of 2012. The Seattle Times reports "Tazo’s 1,700-square-foot store in University Village is a shabby chic collection of grays and greens, with an off-white chandelier at its center and clear jars of teas on its shelves.

The floor is devoted more to selling tea for home brewing than to in-store tea drinking.

It includes 80 loose-leaf teas and a blending station for customers to create their own with ingredients ranging from rooibos to marigold petals."

store photos by Greg Gilbert for the The Seattle Times

Starbucks has not yet decided whether or not they will expand the store concept.

To promote the store, they hired award-winning photographer Cade Martin to shoot twelve images for the campaign. Shown below are nine of those images.

images courtesy of StarbucksMelody, Seattle Times, Cade Martin and Behance

Promoting Peace Through Food. The Recipeace Ads, Peace Meals and Peace One Day.

Recipeace is a social movement that aimed to join conflicting people through food in celebration of International Peace Day on September 21, 2012.

Throughout history, food has played a large role in bringing conflicting people together, turning times of crisis into times of peace. Recipeace is a social movement that brings people together over food. The intent is to build awareness for Peace Day on a global scale, while inspiring peaceful action on an individual level.

People could pledge for peace by cooking a meal inspired by recipes that have resolved conflict in history, visit a participating restaurant reserving tables for peace meals or tweet ideas of individuals who should come together over food for peace.(See the participating restaurants here.)

Check out the Peace Meals, the recipes and their inspiring stories here.

To help communicate the event, Leo Burnett, Chicago asked chefs, restaurants, food ambassadors and foodies around the world to join the Recipeace movement.

The print executions by Leo Burnett heralding the event were very simple - comparing weapons to food that have similar silhouettes:

More about Recipeace:
In 2001, Peace One Day successfully petitioned the UN to make September 21st, of every year, International Peace Day. Ever since, Peace Day has been a day of life-saving activities and action by individuals worldwide. This year, in partnership with Peace One Day, Recipeace aimed to continue that tradition.

Ad images courtesy of We Love Ad. All Other images courtesy of Recipeace and Peace One Day.

Finland's Powerful Ad About Parental Drinking Turns Mom and Dad Into Monsters.

As a general rule, I'm not a big fan of using 'scary' tactics in advertising to make a point when it comes to public service announcements for things such as child abuse, smoking and the like. But this minute long spot for Fragile Childhood, an organization in Finland that encourages discussion about and prevention of parental drinking is incredibly powerful.

Created by Euro RSCG Helsinki & Grillifilms together with Sauna International & Studio Arkadena, the spot illustrates the painful isolation that children of alcoholic parents must contend with on a daily basis.

By placing the 'monster' of a parent (represented as a dark clown, the grim reaper, a scary Santa, an evil Easter Bunny, a Zombie Mom, etc.) in everyday childhood situations and seen only by the affected child, the fear and loneliness of living with such a 'monster' is powerfully demonstrated.

The Fragile Childhood activity begun in 1986 and has been established as a well-known organization in Finland.

Fragile Childhood activities are designed to encourage people to participate anonymously in discussion and to share their thoughts about responsible parental drinking on a dedicated platform: http://www.facebook.com/lasinenlapsuus

The campaign activities also highlight the fact that it is still not widely understood how much harm parental drinking causes children. Previous research has shown that every fourth Finnish child has suffered some harm because of his or her parent's alcohol usage.

The "Monsters" film was created and produced by Euro RSCG Helsinki & Grillifilms together with Sauna International & Studio Arkadena.

Thanks to Joe Berkowitz at Co.Create for bringing this to my attention!

Mercedes Benz Print Campaign Will Make You Look Twice.

above composite by if it's hip its here

This print campaign by Jung von Matt for Mercedes Benz' Blind Spot Assist feature plays on the fact that you don't have to turn your head and look over your shoulder while driving by featuring a compelling illusory visual. Shot by photographer Klaus Merz, the three ads read "Look to the side without looking to the side."

While it's true, this is simply the same ad executed three times, the unusual image is so compelling, I don't mind seeing variations on it. But it'd be nice if they'd found three different ways to say it in the headline.

Credits:
Brand: Mercedes-Benz
Agency: Jung von Matt, Hamburg, Germany
Executive Creative Director: Jan Rexhausen, Doerte Spengler-Ahrens
Creative Director: Felix Fenz
Copywriter: Andreas Hilbig, David Wegener
Art Director: Michael Hess, Alexander Norvilas
Photography: Klaus Merz
Print Production: Philipp Wenhold
Art Buyer: Madeleine von Hohenthal, Bianca Winter
Account Manager: Sven Doerrenbaecher, Ann-Kathrin Geertz
Editing: Marius Schwiegk, Amina Warscheid

Other credits:
Artist: Jesús González Rodríguez
Account Executive: Sven Doerrenbaecher, Raphael Brinkert
Awards: Clio Awards 2012, Bronze Print, Product/Service