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Showing posts with label advertising photographer. Show all posts
Showing posts with label advertising photographer. Show all posts

The Astounding Range Of Creative Talent Known As Rankin.




John Rankin Waddell, who is better known by the sole name of Rankin, is a very busy and talented man. Having photographed everyone from the Queen of England to the Queen of Pop, Rankin is often seen as a celebrity photographer, but his talents and repertoire go way beyond portraiture.


above: one of Rankin's more unusual self-portraits

Publishing, direction, film production, commercial photography, charity work, digital art and encouraging new emerging talent are just some of his many accomplishments. Despite all those impressive ventures, it his his enormous range of photographic work to which I find myself drawn.



A chameleon when it comes to style, technique and mood (okay, so he does seem to have a thing for loose and blowing hair), this skilled creative can shoot fashion, beauty, hair, editorial and photo-journalistic work, and of course, portraits. He imbues his work with ambiance ranging from studio sterile to alleyway grungy and moods ranging from romantic to macabre. There is hardly anything he can't photograph beautifully.



Throughout this post are 27 various photographs I culled from different projects of his that I find compelling and, hopefully, convey a small part of his astounding range.




















Rankin made his name in publishing, founding the seminal monthly magazine Dazed & Confused with Jefferson Hack in 1992 and in late 2000, Rankin published the heteroclite quarterly Rank, an experimental anti-fashion magazine celebrating the unconventional.

In 2001, Jefferson and Rankin went on to launch AnOther Magazine and then in 2005 AnOther Man was introduced.

His first major worldwide and award-winning campaign – Dove’s ‘Real Women’ – epitomized his approach: to reveal the honesty of the connection and collaborative process between photographer and subject.

In 2010 Rankin celebrated Dazed & Confused’s 20th anniversary, shooting 20 front covers of Dazed favorites and 20 inside covers of the next generation of talent, all for the December 2011 issue.


above: one of his 20 Dazed covers in 2010

With Oxfam, he visited the Democratic Republic of the Congo and Kenya, and in 2011 hosted an Oxglam exhibition, featuring work from some of the world’s most talented emerging young photographers, and raising money for the charity.

In 2011, Rankin Film Productions was born. Rankin developed a taste for film directing music videos, commercials, and short films with co-director Chris Cottam between 2002 and 2009, including their debut feature film, the award-winning The Lives of Saints. He continues to direct independently on both commercial and personal projects.

Taking on the new role of Executive Producer, Rankin recently founded Collabor8te, in association with The Bureau and Dazed TV.

In November 2011, Rankin simultaneously launched The Hunger Magazine and the Hungertv.com website with a unique focus on video content – fashion films, behind the scenes footage and exclusive performances, collaborations, and interviews. The Hunger is both a personal creative feat and a launch pad for other talent to step into the breach.

Rankin has published over 30 books, is regularly exhibited in galleries around the world, and has recently opened galleries in London and Los Angeles.


above: his Los Angeles Gallery, RANKIN LA
Always interested in the democratization of the image, Rankin undertook the biggest project of his career – Rankin Live, the culmination of the accessibility and speed of modern photography.


above: John Rankin Waddell, self-portrait

Rankin lives in London with his wife; model, actress, and art director, Tuuli Shipster and son, Lyle.

RANKIN

Mercedes Benz Print Campaign Will Make You Look Twice.



above composite by if it's hip its here

This print campaign by Jung von Matt for Mercedes Benz' Blind Spot Assist feature plays on the fact that you don't have to turn your head and look over your shoulder while driving by featuring a compelling illusory visual. Shot by photographer Klaus Merz, the three ads read "Look to the side without looking to the side."





While it's true, this is simply the same ad executed three times, the unusual image is so compelling, I don't mind seeing variations on it. But it'd be nice if they'd found three different ways to say it in the headline.

Credits:
Brand: Mercedes-Benz
Agency: Jung von Matt, Hamburg, Germany
Executive Creative Director: Jan Rexhausen, Doerte Spengler-Ahrens
Creative Director: Felix Fenz
Copywriter: Andreas Hilbig, David Wegener
Art Director: Michael Hess, Alexander Norvilas
Photography: Klaus Merz
Print Production: Philipp Wenhold
Art Buyer: Madeleine von Hohenthal, Bianca Winter
Account Manager: Sven Doerrenbaecher, Ann-Kathrin Geertz
Editing: Marius Schwiegk, Amina Warscheid

Other credits:
Artist: Jesús González Rodríguez
Account Executive: Sven Doerrenbaecher, Raphael Brinkert
Awards: Clio Awards 2012, Bronze Print, Product/Service

Winter Magic. Spellbinding Photographs by Per Breiehagen For Italian Children's Brand Chicco.





I came across these stunning winter landscapes by photographer Per Breiehagen and discovered that they began as a personal project and blossomed into an international ad campaign.




In 2007 Breiehagen photographed his three year old daughter Anja, styled by his wife Lori Evert, as a traditional Nordic elf near his home in Minnesota. The images expertly and magically captured the holiday spirit for his personal Christmas cards.

Several of these images are also available in this lovely children's book, The Christmas Wish.





Encouraged by the feedback, Breiehagen embarked on a much larger project. Born and raised in Norway, his childhood had centered around the fairytales and lore that are rich in Norwegian culture. Stories of elves, trolls and other creatures have inspired his narratives, instilling a sense of magic and mystery in his imagery. “Growing up in a storytelling tradition, these mental images would always be there and certainly influenced my creativity,” he says.





The first round of images went to Getty Images to be used as stock photography. Within a year, the elf girl series had been picked up by agencies in South America, Northern Europe and Asia for a variety of advertising and editorial campaigns, including AT&T. In 2010 ad agency McCann Erickson used the images for Italian baby brand Chicco's holiday campaign.




This year, Breiehagen has worked again with McCann Erickson to shoot his daughter Anja in an exclusive set of images for the 2011 Chicco brand holiday campaign, making the sweet little elf in the red cap the icon for the brand.


above: One of the images as used on Chicco's website.

The images can be seen on billboards, on television, in print and on their web site throughout this holiday season.














Breiehagen and wife Evert are now actively on the hunt for a publisher to create a Christmas book featuring these images. Anja is getting older but Breiehagen hopes her legacy as the little elf girl will continue to represent a timeless holiday spirit.

I have chosen my favorites from his Winter Magic Series to place in this post, to see all the shots, visit Per Breiehagen's site.

To learn more about the props, styling and digital compositing for these beautiful images, read Jacqui Palumbo's detailed article on this project for PDN, here.

all images courtesy of Per Breiehagen

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