11.05.2012

                   
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DVF X evian. Diane Von Furstenberg's New Limited Edition Bottle Design For Evian.




The legendary and elegant Diane von Furstenberg (aka DVF) is the latest fashion designer to pair up with evian water for a limited edition bottle design.



For the collaboration, DVF drew inspiration from her personal relationship with evian water and her own love of life: "I am so excited about this collaboration because I have always loved evian and I think drinking water is one of the most important things we can do to love ourselves and love is life! To me it is all about living life to the fullest and I am so proud to work with evian to spread such an important message," said Diane Von Furstenberg.




The bottle, composed of 100% recyclable packaging, is sealed with evian’s new screw cap design. The bottle also features a nod to DVF’s iconic mantras with “Water is Life is Love is Life is Water is..” which graces the bottle with her own distinct handwriting along with the ubiquitous heart DVF logo in a special hue of red, created exclusively for the evian® collaboration.






Diane von Furstenberg is the first American and female designer to join the renowned group of designers who have previously collaborated with the brand.

Below are the links to my blog posts on the previous designer evian bottles:
•Issey Miyake,
•Paul Smith,
•Jean Paul Gaultier and Christian Lacroix,
and
•Courrèges.

Since launching in 2008, more than 10 million limited edition bottles have been sold in over 150 countries.

See Diane talk about her design for evian in the video below:


The DVF Limited Edition 750ml bottle will be available internationally at select retailers on Monday, November 5th.

Tweet using the hashtag #DVFlovesEVIAN

0 comments:

C'mon people, it's only a dollar.
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