6.10.2010

                   
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Nike World Cup Players Carved In Crayons By Diem Chau




Our favorite crayon carver and artist, Diem Chau, about whose unusual art I have blogged before here and here, just had a super cool assignment from ad agency Wieden + Kennedy.

She was commissioned by them to carve 66 crayons for this year's Nike World Cup press kits. "This project was a welcomed challenge" says Chau, "I definitely pushed my physical limits. I had 18 days to make around 70 crayons! There was a week I slept 3 hours a night."

Using metallic crayons and white for the first time, Chau immortalized six footballers in Crayola for 11 Nike press kits. Here are the results.

The design team at Wieden Kennedy made the box, base and contents, while Diem Chau made the crayons for the press kits from Nike for World Cup 2010. W+K also chose the colors, a metallic/stone theme. Diem had never worked with metallics or white before and now is a big fan of the silver and white crayons.

The Nike Press Kit

The press kit contains each of the six carved figures, a wooden box that also serves as a display stand, a colored brochure and all are in a clamshell presentation box.





The 6 figures that are in each kit.


In the final version Robinho (far left in Silver) sticks his tongue out slightly and Rooney (Grey) has his arm folded instead of raised above his head. Diem says she wishes she could have captured Rooney's signature pose, but it was impossible considering the form of a crayon.

Fabio Cannavaro in Antique Brass from Crayola. This color was introduced in 1998 in the 120 box set:



Didier Drogba in Copper from Crayola. This color was introduced in 1957 and is Charles Schulz's favorite color from Crayola:



Franck Ribery in Gold from Crayola. The color was introduced in 1949 in the 48 box set:



Robinho in Silver from Crayola. This color was introduced with Gold in 1949 in the 48 box set:



Cristiano Ronaldo in White from Crayola. Introduced in the Studio & School 12 box in 1903:



Wanye Rooney in Timberwolf from Crayola. Introduced in 1993 in the Big Box of 96:


Press kit photos courtesy of Wieden + Kennedy, individual crayon carvings courtesy of Diem Chau.

Now, if you haven't seen the Nike Ballman for the 2010 World Cup, learn about him here.

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