![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjjWLIFr9WWbWi1X3Z1POCujFACJJ0Lt6MlQ-_de-Um5hf5WMVS0wcCAHDxYQtx5In0Nfz0eI_2yjAE87s_gGfRK9EZf_uteocmrbJmzzy_FycWpX5fV3VZ4pTvRf7AgwV70XAI64LyN0/s640/tansu-shoe-for-tiger3.jpg)
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International creative agency, Amsterdam Worldwide has won a Gold Design Lion at the 2010 Cannes Lions Festival for their hand-crafted tansu shoe created for yet another one of their fabulous campaigns and collateral work for Onitsuka Tiger.
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Honoured for its innovation and creativity, the Tansu shoe is the centerpiece of the 2010 brand campaign for Onitsuka Tiger.
The one and a half meter long Tansu-inspired wooden sneaker is a totem to classic Japanese design, and was hand-carved in a traditional 9th generation Tansu workshop.
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Taking cues from ‘puzzle box’ cabinets created for the Samurai, it took a team of expert Japanese craftsmen over four months to craft the model using traditional methods.
The Tansu shoe comprises many authentic features, including a number of secret compartments which intrigued and engaged consumers in retail environments worldwide. Below are screen grabs of the shoe's interactivity as it appears on the Onitsuka Tiger website:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoJzLzmsk9pzkmE_XXs-WB4HMMcZVvJL5_lmj2BUVWQ0fHwLa5JcvpGT76l6KhVV_4TZSa64M3QfVe0m-nxlAzrWzSiwFR_vh8KOfl7_ljLQJpBRZYggIQAIOUUpwruI9wheZgTCiaYG0/s640/tansu-shoe-for-tiger.jpg)
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Richard Gorodecky, Amsterdam Worldwide’s executive creative director said: “In a world increasingly dominated by the virtual, it’s great to see that something hand crafted and ‘real’ has won such a prestigious award.
This is the fourth in the award winning series of larger than life sculptures created from the agencies 'Made of Japan' strategy. Their campaign for Onitsuka Tiger won a Cannes Cyber Lion in 2007 and in 2008 the Electric Tiger Land campaign was a Cannes Titanium finalist.