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Poetic TV Ads For Visa and Apple Borrow From Dead Legends.
Two new spots, both of whom quote deceased legends in their copy - Visa quoting Amelia Earhart and Apple double quoting (from the movie "Dead Poet's Society" in which there is a quote from Walt Whitman) - have recently broken on American television. Beautiful and inspiring cinematography accompany the goose-bump inducing copy in both spots.
Visa Olympics "Flying"
This lovely and inspiring spot is the first major work from BBDO since the agency, which lost Visa as a client in 2005, won back the lead creative duties from TBWA Chiat/Day in September, 2012.
The commercial celebrates Sarah Hendrickson and the Olympic debut of Women's Ski Jumping with the words of a great woman who loved to fly.
The social media segment will use the hashtag #everywhere; a sample post for the Visa Facebook page, referring to the Hendrickson spot, reads: "That's her #everywhere. Imagine yours." They further encourage you to "Get inspired with more athlete content at visa.tumblr.com."
Apple, iPad Air "Your Verse"
With a voiceover by Robin Williams taken directly from the movie "Dead Poet's Society", this one and a half minute spot from TBWA\Media Arts Lab combines the features and use of the iPad with stunning imagery and ends with "The powerful play goes on, but you may contribute a verse. What will your verse be?" asks the campaign.
They then encourage you to share your own "verse" at http://www.apple.com/your-verse/
Inspiring Little Girls Beyond Disney Princesses - The NOT Just A Girl Series by Jaime Moore.
Wedding and lifestyle photographer Jaime Moore had been searching everywhere for some new creative inspiration for her daughter Emma's 5th birthday photos. When researching she noticed the prevalence of girls dressing as pretty Disney Princesses and no matter where she looked, 95% of the 'ideas' and 'how-to's' featured more of the same. Despite loving Disney Princesses herself (who doesn't?), after giving it much thought Jaime really wanted to use REAL women as inspiration for her daughter.
The Solo Cello, A Modern Steel and Leather Hanging Chair by Felix Guyon.
This beautifully constructed suspended chair, the Solo Cello, was designed by Felix Guyon for Les Ateliers Guyon.
The geometric seven sided silhouette has a leather seat and steel frame and suspends from the ceiling with steel cables.
The Solo Cello chairs can be found in the lobby of the hip boutique hotel in Halifax, Nova Scotia, The ALT hotel:
Inquiries about the chair can be made by contacting Les Ateliers Guyon via telephone at 514.802.1236 or via e-mail here
Chair images courtesy of Les Ateliers Guyon via Behance.
ALT Hotel lobby photos courtesy of Tyylit and Yelp User Ben B.
DESIGN and FABRICATION: Les Ateliers Guyon / ACIER: Soudure Richer / CUIR: Maylissa François
Modern, Minimalist Picornell House With Dramatic Swimming Pool by John Pawson.
The Picornell House in Mallorca, Spain by architect John Pawson, which began design in 2006, was just recently completed. The house appears as a modern and minimalist looking single storey structure from the street view, but has a second floor on the sea-facing side and a stunning pool that projects out into the garden.
Two Brothers Create An Elegant New Toy You'll Want To Steal From Your Kids: My Wooden Horse.
Brothers Netta and Avner Shalgi set out to create a simple, handmade, durable, eco-friendly wooden toy that would combine nostalgia and creativity - and they have succeeded. Now using kickstarter for funding, My Wooden Horse is a beautifully designed functional pull or push toy for children that is also a keepsake in an era when toys lose their shelf life in a matter of years.
Mousketeers For A Modern Age: MadMaus Tees, Prints and Pillows by Christopher Lee Sauvé.
LEGO X THE SIMPSONS Launch Minifigs, House Construction Set & Special TV Episode.
This week the LEGO Group announced a new partnership with Twentieth Century Fox Consumer Products to produce a construction set and licensed LEGO® minifigures inspired by the iconic television series, THE SIMPSONS. In addition, FOX is scheduled to air a special LEGO episode of THE SIMPSONS in May 2014 featuring Springfield and its cast of characters in LEGO form.
Soon To Be A Movie, Now In A Bottle. Fifty Shades Of Grey Wines.
I really wanted to title this post "Wine That Comes With Cheese," but the truth is (regardless of my personal opinion) people love this trilogy of books by E. L. James and the powers of character Christian Grey continue to seduce the public. The popular paperbacks have now inspired a collection of wines - a savvy marketing move by Random House.
A Bouquet Of Birds. Artist Hong Yi Uses Flowers Petals To Construct Birds.
above: Owl made of white, orange and maroon chrysanthemums with trumpet flowers for the eyes and a dried leaf for beak
Malaysian artist and architect Hong Yi (aka Red) whose wonderful portrait made of socks and coffee stain portrait for Nespresso I have already shared with you, has this sweet series of birds made from flower petals, herbs, dried leaves and twigs.
Modern Caskets For Your Body And Soul. The 2014 Equinox Collection from Camaquen.
I'm not a morbid person, despite having written about modern casket options before. No one really likes to talk about preparing for death, yet it's a realistic inevitability. That said, casket shopping is not unlike any other furniture purchase. You want one that is comfortable, reflects your design and philosophical sensibilities and is well-made without having to, well... sell your soul.
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