LED Surfboards Light Up The Ocean.

Pukas, who has the biggest surfboard factory in Europe, designed some special awesome colored LED surfboards. Along with Juan Mari Indo, they developed the technology and aesthetics of the lightweight glowing boards and sent them off to some surfers to try them out.







Some of the “Leds by Pukas” were sent to Portugal for Tiago Pires’ joy. The second surfboard was pro-surfer Joan Duru’s new toy. And the third, well, the third didn’t last too much as Aritz thought surfing on a solid 6ft. barreling swell on Hossegor’s beachbreaks would look great. It looked amazing indeed, but it was a 5’6 meant to be ridden for airs or less heavy stuff. No photos or videos for his attempt and that board ended up broken (sad face).




In the video below you can listen to Juan Mari Indo’s thoughts on the surfboards, a decorator-adventurer-artist who has been key on the development of the LEDs, along the whole crew at the Pukas factory, specially Johnny Cabianca:


Nike 6.0 launched a huge campaign for The Chosen featuring 22 year old Biarritz surfer Naum Ildefonse surfing with the “Leds by Pukas”, directed by Surface to Air:


Naum Ildefonse with his LED by Pukas:



Surfers Tiago Pires and pro-surfer Joan Duru were filmed surfing on the LEDs by Puka in the following video:





So if you feel like ordering the most special surfboard you could ever imagine, send them an e-mail at olatu@pukassurf.com because you might be able to own one…

About Pukas Surf:
Their surfboard factory is the biggest in europe, placed between Mundaka and Hossegor in the nearby area of San Sebastian and Zarautz, Spain's Basque Country. The shops and the surfschools are part of a group that employs close to a hundred people.

Pukas

Thanks to Pukas and Fitenia Surf Shop for additional images

Jason Freeny Launches His First Mass Marketed Designer Toys: CAPSLS

One minute you're an unknown artist working on a quirky new project; the next you’re being named Clutter Magazine’s Breakthrough Artist of 2011. Suddenly you've got an army of avid Facebook fans following your every move and your pieces are selling for $10,000 each. So where do you go from there?



For Jason Freeny, who made his name by dissecting toys, the answer was fairly obvious. This week Freeny launched his very own line of designer toys; CAPSLs.


above: Freeny began designing his CAPSLs way back in 2009

CAPSLs are super-durable, interactive keychains with pocket-sized personality and just enough space to store your smallest goodies, like candies, mints, “prescriptions”-- whatever it is that keeps you going.


“For my first line of designer toys, I wanted to add function” Freeny says. “ Everything else out there is all about form, but CAPSLs are actually useful too. And I wanted to add a 4th dimension, since so much of what I do focuses on what’s inside; CAPSLs let you go inside and actually use that space to store things.”



The first series of CAPSLs features 12 original designs ranging from sweet (Flower Bomb) to zany (Frog Squid). Tops and bottoms create an airtight seal, and they’re interchangeable, so you can mix and match with more than 100 combinations.



Artist Jason Freeny Shows Us Once Again; It's What's Inside That Counts
CAPSLs (series one) includes: • 3 Eyed Squid • 40 Watt • Bones & Band-Aids • Brain Monster • Daily Dose • Flower Bomb • Frog Squid • Happy Pill • Frog Squid • Peace Bomb • Shark Bomb • Spray Bomb • Squid Monster • Medicine Man (limited edition 300 available)








above: the Medicine Man CAPSL is limited to 300 editions


FCTRY/Jailbreak Collective: Based in Brooklyn, FCTRY is an independent product design company specializing in creative applications of mass production.

In addition to the original 12, several special limited edition CAPSLs will be released over the next few weeks.

Buy CAPSLs

What Do Depeche Mode, Dior and Versailles Have In Common? Secret Garden, A Short Fashion Film by Inez and Vinoodh.

With a great song by Depeche Mode, stunning couture, sexy models and the luxurious Versailles Palace and Gardens as a backdrop, how can you go wrong? (Okay, so I could've done without the tear at the 2:30 mark...)



Photographers/directors Inez van Lamsweerde and Vinoodh Matadin celebrate the newest collection from fashion house Dior with Secret Garden, a three minute and 41 second film featuring the looks of the Fall 2012 collection.



Model Daria Strokous invites you to follow her on a wondrous path that winds through the Galerie des Glaces, through the palace's endless interconnecting salons, as far as the grand tree-lined walks that sweep through the classic parkland à la française.





Along the way she's joined by fellow models Melissa Stasiuk and Xiao Wen Ju for a dreamlike fashion show where Versailles is transformed into Christian Dior's secret garden, his emblematic château. D'or et Dior.




credits:
Dior "Secret Garden Versailles" (long version)
Film by Inez van Lamsweerde and Vinoodh Matadin,
Models : Daria Strokus, Melissa Stasiuk and Xiao Wen Ju
Creative Direction : Robert Lussier & Mia Forsgren
Music : Depeche Mode "Enjoy the Silence"
Editor : Otto Arsenault
DP : Léo Hinstin
Lighting Director for Inez & Vinoodh : Jodokus Dreisen
Steadicam : Eric Bialas

Dior

60 Seconds of Fun. Award Winning Hahn's Super Dry Beer Pioneering Commercial.

In the Hahn brewery, superness is brewed into the beer at every stage of its creation. The Knight Rider song infuses the barley through massive speakers. Is pounded by body builders in leotards, exposed to kung fu movies, churned by a monster truck Delorean, mixed in an immense drum-kit, poured over a fountain of winning trophies, fermented in a jumpsuit wearing vat, and stroked by a smooth character as it fills a glass panther, before being approved by a CEO hovering outside in a solid gold helicopter. As the Hahn SuperDry exits the factory, each bottle capped by a uniformed ferret, a line appears:

Super goes in. Superdry taste comes out.


The 60 second TV commercial from Sydney agency Publicis Mojo was shot in Los Angeles with director Tom Kuntz, who previously won an Emmy for best commercial of the year with Old Spice’s ‘The Man Your Man Could Smell Like’.

Tom Kuntz directed this visual-effects heavy commercial depicting a hyper-stylized Hahn Super Dry brewery where the "superness" - represented by a series of unorthodox influences - is infused and brewed into the beer at every stage of its creation.

While most of the VFX was completed by Eight VFX in California, VFX supervisor Scott Geerson put the finishing touches on this commercial in Flame at Cutting Edge Sydney with ECD Micah Walker and Producer Adrian. Also completed were a 45', 30', and four 15' versions.

Credits:
Director: Tom Kuntz
Agency: Publicis Mojo Sydney
Executive Creative Director: Micah Walker
Creative Team: Justine Armour, Ruth Bellotti
Agency Producer: Adrian Shapiro
Production: MJZ
Producer: Scott Kaplan
Editor: Gavin Cutler @MacKenzie Cutler
Post Produciton: Eight VFX (LA) and Cutting Edge Sydney
Sound Design: Simon Lister @Nylon Studios
Music Supervisor: Karl Richter @Level 2

Awards:
Gold: Film Craft at Cannes 2012
Silver: Best use of Music.
Bronze: Sound Design.
D&AD Yellow Pencil (MJZ) Production Design for Film Advertising

You Thought Bouncy Castles Were Cool? Check Out Life-Size Inflatable Stonehenge!

A life-size bouncy castle version of Stonehenge, entitled Sacrilege is touring the UK this summer as a part of the London 2012 Festival and the Mayor of London Surprises Program.

Little Owl Design's Altered Perspective - Plates As Canvas

The mixed media collection, Little owl Designs' Altered Perspectives is a mixed media collection that merges classic, traditional and Fauve fine art paintings with various types of Transferware dishes to result in unique art assemblages.

Altered Perspectives - Plates As Canvases by Little Owl Designs.

The mixed media collection, Little owl Designs' Altered Perspectives is a mixed media collection that merges classic, traditional and Fauve fine art paintings with various types of Transferware dishes to result in unique art assemblages.

The Float Sofa by Karim Rashid for Sancal.

The FLOAT sofa designed by Karim Rashid for Spain's Sancal was introduced at this year's Salone del Mobile and combines an upholstered screen-like back with seating. The modern couch can serve as a space divider, a coat rack or simply lounge seating.




Each Float component (arms, seat, back and headrest) can be upholstered in different fabrics or a single color option. Float is available in 3 sizes: two sofas with a low back and one sofa with a high back. The latter offers different combinations: apart from the straight arms, you can choose an inclined arm to lie back on like a divan.








Two hangers can be attached to the high back and utilized as coat hooks. Karim also designed the Cairo cushions and headrests, named for Egypt as the inspiration which is also Karim's birthplace.

Sancal Disegno

Pioneers of Industrial Design Postage Stamps Let You Send Mail With Style.

The Pioneers of American Industrial Design (Forever®) stamp sheet honors 12 of the nation's most important and influential industrial designers: Peter-Muller Munck, Frederick Hurton Rhead, Raymond Leowy, Donald Deskey, Walter Dorwin Teague, Henry Dreyfuss, Norman Bel Geddes, Dave Chapman, Greta von Nessen, Elliot Noyes, Russel Wright and Gilbert Rhode.