Showing posts with label short films. Show all posts
Showing posts with label short films. Show all posts

Packaging For The Happy Show's Typographic Films by Sagmeister & Walsh


Sagmeister Bluray USB pckg IIHIH

These beautifully designed limited edition Blu-ray packages for three of Sagmeister & Walsh's typographic films, currently shown as part of the traveling exhibition "The Happy Show", each contain a unique earthenware USB drive (specific to each film), the disc and a certificate of authenticity. All the black boxes were individually written on by Stefan.

Sagmeister Happy Pckg 1 IIHIH
Be more flexible IIHIH
if i don't ask IIHIH
Now is better IIHIH
Sagmeister Happy Pckg 2 IIHIH
Sagmeister Happy Pckg 3 IIHIH

Centered around the designer's ten-year exploration of happiness, the traveling exhibition of Sagmeister & Walsh's The Happy Show presents typographic investigations of a series of maxims, or rules to live by, originally culled from Sagmeister's diary, manifested in a variety of imaginative and interactive forms. To contextualize the maxims that appear throughout the exhibition, Sagmeister has gathered the social data of Harvard psychologists Daniel Gilbert and Steven Pinker, psychologist Jonathan Haidt, anthropologist Donald Symons, and several prominent historians. In addition to individual works, some of which have been custom-made for this exhibition, The Happy Show includes a personal narrative, as Sagmeister's individual experience is portrayed beside social data detailing the role of age, gender, race, money, and other factors that determine happiness.

sagmeister and walsh by john madere
above photo of Stefan Sagmesiter and partner Jessica Walsh, credit to John Madere (johnmadere.com)

Stefan Sagmeister talks about The Happy Show exhibit:


Bill Rodgers of C-file reports that "The Happy Show was a 2012 traveling exhibition by the New York design firm Sagmeister & Walsh. Spearheaded by Stefan Sagmeister, the show premiered at the Institute for Contemporary Art in Philadelphia in August 2012 (and has since traveled through Los Angeles, Toronto and New York). In addition to being a personal narrative of Sagmeister’s quest for happiness through meditation, therapy and pharmaceuticals, The Happy Show also looked at happiness through social data with factors such as age, gender, race and money. Sagmeister’s work employed graphic design, graffiti, bright yellows, free gumballs and activity cards suggesting things such as cutting out of the show early to go home and have sex.

go home and have sex happy show IIHIH

Video was also a feature of that exhibition. Three of those films are now available in a limited series of boxed USB drives. Each box was written on by Sagmeister; they bear individualized therapeutic reminders to be present, flexible and to ask for what you want. The USB drives themselves are made of ceramic and resemble horns, or tentacles or worm specimens. They look like exhibits taken from the mental health wing of the natural history museum.

Sagmeister Happy Pckg 4 IIHIH Sagmeister Happy Pckg 5 IIHIH

Physical media is dead. The conventional wisdom among people who produce this soon-to-be-ancient material is that physical media works best when it enhances the experience of the song or video contained within. Within the last decade we’ve seen musicians release albums that are pressed on X-ray images or are part of a vast alternate reality game. Sagmeister, who has worked within the music industry creating album art for musicians such as Lou Reed and OK Go, seems to be working with similar logic as he created a highly-personalized artifact from his exhibition that draws the experience of his work forward, even if you’re only viewing it from your home computer."

Credits:
Creative Director : Stefan Sagmeister
Art Director and Designer : Santiago Carrasquilla
Designers: Christian Widlic, Esther Li, Thorbjørn Gudnason
Ceramic Production: Janine Sopp
Box Production: South Side Design and Building

Check out the fun title sequence on this one Happy Show video:


all images and information courtesy of Sagmeister&Walsh

The Shining, Pulp Fiction, The Big Lebowski And More As Old School Arcade Games.




David Dutton of Dutton Films "gamifies" your favorite Hollywood Blockbusters into 80's arcade and NES inspired action for his own CineFix 8-Bit Cinema. With music by Henry Dutton, the results are a series of awesome Old School fun with no quarters necessary.



Check them out.

Pulp Fiction:


The Big Lebowski:


The Shining:


See more of CineFix's 8-Bit Cinema movies (they have 17 to date) such as A Clockwork Orange, Thor, Kick Ass, Elf, Hunger Games, Finding Nemo, Batman and a bunch of others here

11 Very Short Films, Each With One Line. Making A Scene Directed by Janusz Kaminski.




For the New York Times Magazine Movie Issue, 11 of the year’s best big-screen performers (Cate Blanchett, Bradley Cooper, Chiwetel Ejiofor, Adèle Exarchopoulos, Greta Gerwig, Oscar Isaac, Michael B. Jordan, Julia Louis-Dreyfus, Robert Redford, Forest Whitaker and Oprah Winfrey) deliver one line in 11 original very short films directed by Oscar-winning cinematographer  Janusz Kaminski.

Making A Scene: Cate Blanchett:


Making A Scene: Oprah Winfrey:


Making A Scene: Robert Redford:


Only the three above were available via youtube. The remainder are shown below via the New York Times. My apologies for their small size.

Making A Scene: Bradley Cooper:

Making A Scene: Oscar Issac:

Making A Scene: Adèle Exarchopoulos:

Making A Scene: Greta Gerwig:

Making A Scene: Michael B. Jordan:

Making A Scene: Forest Whitaker:

Making A Scene: Chiwetel Ejiofor:


And lastly, Behind-the-Scenes Look: The Making of 'Making a Scene':


The 85th Oscar Nominees Have Been Announced - And Here They Are. The Entire Official Nominee List.






BEST PICTURE
•Amour (TBD, Producer)
•Argo (Grant Heslov, Ben Affleck and George Clooney, Producers)
•Beasts of the Southern Wild (Dan Janvey, Josh Penn and Michael Gottwald, Producers)
•Django Unchained (Stacey Sher, Reginald Hudlin and Pilar Savone, Producers)
•Les Misérables (Tim Bevan, Eric Fellner, Debra Hayward and Cameron Mackintosh, Producers)
•Life of Pi (Gil Netter, Ang Lee and David Womark, Producers)
•Lincoln (Steven Spielberg and Kathleen Kennedy, Producers)
•Silver Linings Playbook (Donna Gigliotti, Bruce Cohen and Jonathan Gordon, Producers)
•Zero Dark Thirty (Mark Boal, Kathryn Bigelow and Megan Ellison, Producers)

ACTOR IN A LEADING ROLE
Bradley Cooper (Silver Linings Playbook)
Daniel Day-Lewis (Lincoln)
Hugh Jackman (Les Misérables)
Joaquin Phoenix (The Master)
•Denzel Washington (Flight)

ACTOR IN A SUPPORTING ROLE
•Alan Arkin (Argo)
•Robert De Niro (Silver Linings Playbook)
•Philip Seymour Hoffman (The Master)
•Tommy Lee Jones (Lincoln)
•Christoph Waltz (Django Unchained)

ACTRESS IN A LEADING ROLE
•Jessica Chastain (Zero Dark Thirty)
Jennifer Lawrence (Silver Linings Playbook)
Emmanuelle Riva (Amour)
Quvenzhané Wallis (Beasts of the Southern Wild)
Naomi Watts (The Impossible)

ACTRESS IN A SUPPORTING ROLE
•Amy Adams (The Master)
•Sally Field (Lincoln)
Anne Hathaway (Les Misérables)
Helen Hunt (The Sessions)
Jacki Weaver (Silver Linings Playbook)

ANIMATED FEATURE FILM
Brave (Mark Andrews and Brenda Chapman)
Frankenweenie (Tim Burton)
ParaNorman (Sam Fell and Chris Butler)
The Pirates! Band of Misfits (Peter Lord)
Wreck-It Ralph (Rich Moore)

CINEMATOGRAPHY
Anna Karenina (Seamus McGarvey)
Django Unchained (Robert Richardson)
Life of Pi (Claudio Miranda)
Lincoln (Janusz Kaminski)
•Skyfall (Roger Deakins)

COSTUME DESIGN
Anna Karenina (Jacqueline Durran)
Les Misérables (Paco Delgado)
Lincoln (Joanna Johnston)
Mirror Mirror (Eiko Ishioka)
Snow White and the Huntsman (Colleen Atwood)

DIRECTING
•Amour (Michael Haneke)
•Beasts of the Southern Wild (Benh Zeitlin)
•Life of Pi (Ang Lee)
•Lincoln (Steven Spielberg)
•Silver Linings Playbook (David O. Russell)

DOCUMENTARY FEATURE
•5 Broken Cameras (Emad Burnat and Guy Davidi)
•The Gatekeepers (TBD)
•How to Survive a Plague (TBD)
•The Invisible War (TBD)
•Searching for Sugar Man (TBD)

DOCUMENTARY SHORT SUBJECT
•Inocente (Sean Fine and Andrea Nix Fine)
•Kings Point (Sari Gilman and Jedd Wider)
•Mondays at Racine (Cynthia Wade and Robin Honan)
•Open Heart (Kief Davidson and Cori Shepherd Stern)
•Redemption (Jon Alpert and Matthew O’Neill)

FILM EDITING
•Argo (William Goldenberg)
•Life of Pi (Tim Squyres)
•Lincoln (Michael Kahn)
•Silver Linings Playbook (Jay Cassidy and Crispin Struthers)
•Zero Dark Thirty (Dylan Tichenor and William Goldenberg)

FOREIGN LANGUAGE FILM
•Amour (Austria)
•Kon-Tiki (Norway)
•No (Chile)
•A Royal Affair (Denmark)
•War Witch (Canada)

MAKEUP AND HAIRSTYLING
•Hitchcock (Howard Berger, Peter Montagna and Martin Samuel)
•The Hobbit: An Unexpected Journey (Peter Swords King, Rick Findlater and Tami Lane)
•Les Misérables (Lisa Westcott and Julie Dartnell)

MUSIC (Original Score)
•Anna Karenina (Dario Marianelli)
•Argo (Alexandre Desplat)
•Life of Pi (Mychael Danna)
•Lincoln (John Williams)
•Skyfall (Thomas Newman)

MUSIC (Original Song)
•Before My Time - Chasing Ice (Music and Lyric by J. Ralph)
•Everybody Needs A Best Friend - Ted (Music by Walter Murphy, Lyric by Seth MacFarlane)
•Pi’s Lullaby - Life of Pi (Music by Mychael Danna, )Lyric by Bombay Jayashri
•Skyfall - Skyfall (Music and Lyric by Adele Adkins and Paul Epworth)
•Suddenly - Les Misérables (Music by Claude-Michel Schönberg, Lyric by Herbert Kretzmer and Alain Boublil)

PRODUCTION DESIGN
•Anna Karenina (Production Design: Sarah Greenwood,Set Decoration: Katie Spencer)
•The Hobbit: An Unexpected Journey (Production Design: Dan Hennah, Set Decoration: Ra Vincent and Simon Bright)
•Les Misérables (Production Design: Eve Stewart, Set Decoration: Anna Lynch-Robinson)
•Life of Pi (Production Design: David Gropman, Set Decoration: Anna Pinnock)
•Lincoln (Production Design: Rick Carter, Set Decoration: Jim Erickson)

SHORT FILM (ANIMATED)
•Adam and Dog (Minkyu Lee)
•Fresh Guacamole (PES) See this here!
•Head over Heels (Timothy Reckart and Fodhla Cronin O’Reilly)
•Maggie Simpson in “The Longest Daycare” (David Silverman)
•Paperman (John Kahrs)

SHORT FILM (LIVE ACTION)
•Asad (Bryan Buckley and Mino Jarjoura)
•Buzkashi Boys (Sam French and Ariel Nasr)
•Curfew (Shawn Christensen)
•Death of a Shadow/Dood van een Schaduw (Tom Van Avermaet and Ellen De Waele)
•Henry (Yan England)

SOUND EDITING
•Argo (Erik Aadahl and Ethan Van der Ryn)
•Django Unchained (Wylie Stateman)
•Life of Pi (Eugene Gearty and Philip Stockton)
•Skyfall (Per Hallberg and Karen Baker Landers)
•Zero Dark Thirty (Paul N.J. Ottosson)

SOUND MIXING
•Argo (John Reitz, Gregg Rudloff and Jose Antonio Garcia)
•Les Misérables (Andy Nelson, Mark Paterson and Simon Hayes)
•Life of Pi (Ron Bartlett, D.M. Hemphill and Drew Kunin)
•Lincoln (Andy Nelson, Gary Rydstrom and Ronald Judkins)
•Skyfall (Scott Millan, Greg P. Russell and Stuart Wilson)

VISUAL EFFECTS
•The Hobbit: An Unexpected Journey (Joe Letteri, Eric Saindon, David Clayton and R. Christopher White)
•Life of Pi (Bill Westenhofer, Guillaume Rocheron, Erik-Jan De Boer and Donald R. Elliott)
•Marvel’s The Avengers (Janek Sirrs, Jeff White, Guy Williams and Dan Sudick)
•Prometheus (Richard Stammers, Trevor Wood, Charley Henley and Martin Hill)
•Snow White and the Huntsman (Cedric Nicolas-Troyan, Philip Brennan, Neil Corbould and Michael Dawson)

WRITING (Adapted Screenplay)
•Argo (Screenplay by Chris Terrio)
•Beasts of the Southern Wild (Screenplay by Lucy Alibar & Benh Zeitlin)
•Life of Pi (Screenplay by David Magee)
•Lincoln (Screenplay by Tony Kushner)
•Silver Linings Playbook (Screenplay by David O. Russell)

WRITING (Original Screnplay )
•Amour (Written by Michael Haneke)
•Django Unchained (Written by Quentin Tarantino)
•Flight (Written by John Gatins)
•Moonrise Kingdom (Written by Wes Anderson & Roman Coppola)
•Zero Dark Thirty (Written by Mark Boal)

The Oscars air on ABC, Sunday, February 4th. For More info, visit Oscars.org



What The Top Luxury Brands Did (Or Didn't Do) To Wish Customers A Happy Holiday.




What did the top Luxury brands do this year to connect with their fans, engage their consumers and wish them a happy holiday season?  Well, I'm going to show you.

Besides e-mail blasts to those on their mailing lists and in their databases, some of the world's most well-known luxury brands created special short holiday films or flash videos (Burberry, Cartier, CHANEL and Dior) they shared on their own websites, YouTube and Facebook.  Some built interactive apps (Moet & Chandon, Hennessey and Mercedes -Benz), some reinforced their brand by posting holiday branded images on Facebook's timeline cover and on their pages and Twitter channels (Tiffany & Co., Hermes, Gucci, Louis Vuitton) or engaged in some geurilla tactics (Tiffany & Co. in London) and some, sadly,  did nothing except push their own products (BMW, Rolex and Prada).



I compiled the following examples from the top luxury brands according to Millward Brown and Interbrand (as well as a few additional brands such as Dior, Porsche and Mercedes Benz). I checked their websites (some global, some US), Facebook pages and Twitter feeds to share with you what they created and shared via social media for the Holiday Season*.

BURBERRY



As always, Burberry knows how to take advantage of digital media. In addition posting the above imagery on Facebook with heartfelt greetings, they created a "Magical Burberry Festive Card" a flash greeting card you can view and share.




TIFFANY & CO



Kudos to Tiffany & Co. for not only posting Christmas wishes and imagery on Facebook but for wrapping 100 taxicabs in London and offering free Christmas music downloads at their website from She and Him (no longer available):




CHANEL


In addition to some lovely CHANEL imagery posted on their Facebook page like that shown above, they created this special holiday video:


Although not listed as one of the top luxury brands, Dior also created a Holiday Wishes video worth sharing:


CARTIER


Cartier has a 'Wintertale" section on their Facebook page which allows you to watch this short film or create and share a wishlist:


MOET & CHANDON


In addition to many festive holiday images featuring their products on their facebook page, Moet & Chandon has an interactive app on Facebook and their own site that let's you pop the cork for the holidays. And see how many have before you.




HENNESSEY


While it's not holiday music (and I wish it were), as a gift to their Facebook fans and Twitter followers, Hennessey compiled a spotify playlist with the following message: "The Hennessy #WildRabbit Spotify playlist is our gift to your ears. Listen now, listen for free. Happy listening, and Happy Holidays!" (For this you do need to add the spotify app to your Facebook page).

MERCEDES BENZ


Mercedes Benz featured a holiday image and greeting on facebook and created the custom Naughty or Nice card, a facebook app that let's you you customize a card to send to the friend of your choice.




HERMES


Hermes had this nice banner, shown above, on their Facebook page. And posted some of their illustrated greetings by Alice Charbin on Facebook, but that's all. More holiday illustrations by Charbin, who creates all the illustrations for Hermes' emails and website, can be found here on Pinterest:


GUCCI


Sadly, Gucci simply posted this lame greeting card on Facebook. But at least the theme of gold ribbons is echoed on their website for some branding consistency.

LOUIS VUITTON
LV posted this season's greetings image to their facebook fans:


I was disappointed that Louis Vuitton is pushing their Luck Collection under the guise of Holiday Inspirations. While their site allows you to 'share your luck' while exploring the collection by turning a wheel with Christmas music playing in the background and adding items to your wish list, it's merely a way to sell more product.

PORSCHE
At least Porsche had this cute holiday image posted on their Facebook page, but that was about it.



BMW, ROLEX & PRADA
The most disappointing were BMW, Rolex and Prada. None of these brands posted or shared festive holiday greetings or imagery on their respective Facebook pages, websites or pinterest boards. Wouldn't have taken much to do. FAIL.

*While some of these brands have Pinterest boards and some do not, I did not include images from these in this post.


The Fiat 500 by Gucci Promoted With These Four Short Films By Various Directors.




About a year ago, I gave my readers a good look at the Fiat 500 by Gucci (and the chic matching accessories).

Now, Gucci's Creative Director, Frida Giannini, and Fiat invited Jefferson Hack (Editor in Chief of Dazed & Confused and AnOther Magazine), NOWNESS, Olivier Zahm (Editor in Chief of Purple Fashion magazine), Franca Sozzani (Editor in Chief of Vogue Italy), and Alexi Tan (Film Director) to produce a short film with FIAT's 500 by Gucci as the inspiration.

The results are the following four short films of varying lengths starring the 500 by Gucci seen through the eyes of some of the most visionary creatives in the world today.

Vogue presents "Reverse to Perfection" for Fiat 500 by Gucci Reverse to Perfection, a film by Francesco Carrozzini where luxury recaptures its place:


Purple presents "Polaroid Papillon" for Fiat 500 by Gucci, a film by Olivier Zahm featuring Betony Vernon at the Museo Casa Mollino, Torino:


"The Race", a short film by Will Davidson. The Fiat 500 by Gucci, an exhilarating embodiment of Italian spirit stars in The Race - a short film exclusive to Dazed directed by Will Davidson:


"Assembly line", a short film by Chris Sweeney. Chris Sweeney's film for the 500 by Gucci fuses two power houses of Italian design with a playful twist that brings the 500 to life in a completely unexpected way:



Get a good look at the Fiat 500 by Gucci and some matching accessories.

500 by Gucci

Splitscreen: A Love Story by James W Griffiths. Shot Entirely on the Nokia N8 Mobile Phone.




As Adam Fraser reports on Nokia's conversations blog "Arm eight filmmakers with two Nokia N8s each, a $5,000 budget and ask them to produce a short film within a few weeks and what do you get? A bunch of amazing mini-movies, that’s what. However, there can only be one that wins the top prize of $10,000 USD. That award goes to JW Griffiths, for his movie – Splitscreen. You can see it below.

Love. It’s been the subject of many a movie since the dawn of, well, movies. Splitscreen is about two people falling in love who come from different parts of the world. Using two perspectives at once on the same screen, we’re able to follow each person’s journey through life as they embark on a journey to foreign lands, only to bump into each other half-way across the River Thames on Golden Jubilee Bridge."

Here’s the winning short film, Splitscreen, Shot entirely on the Nokia N8 mobile phone.



Director: James W Griffiths
Producer: Kurban Kassam
Director of Photography: Christopher Moon
Editor: Marianne Kuopanportti
Sound Design: Mauricio d'Orey
Music composed by: Lennert Busch

Get the music on iTunes: tinyurl.com/6acl6yp

Office Toy Satisfies His Cabin Fever In This Animated Short by Director Tom Jenkins.




'Address Is Approximate' is a sweet little stop motion animated short made as a personal project by director Tom Jenkins. A lonely desk toy longs for escape from the dark confines of the office, so he takes a cross country road trip to the Pacific Coast in the only way he can – using a toy car and Google Maps Street View.

The short was shot using a Canon 5d MkII, Dragonframe Stop Motion software and customised slider. All the screen imagery was animated - there are no screen replacements.



Music by Cinematic Orchestra. The track is Arrival of the Birds and the album can purchased on itunes here.

Produced, animated, filmed, lit, edited and graded by Tom Jenkins of The Theory

You can view 'making of' pics on Facebook here.

What A Ride! Check Out This Inception Park Video From Black Sheep Films.






Film director Fernando Livschitz of Buenos Aires-based Black Sheep Films has created this truly captivating video. In the short film, ‘Inception Park’, roller coasters and other amusement park rides fly through the streets of Argentina's capital city, Buenos Aires. The music is "Worries" by Langhorne Slim.



via Technabob via Pop Up City

bsfilms.com.ar

New Mercedes Benz Film by Alex Prager Stars Lara Stone. And a Look Behind The Scenes.





Alex Prager’s New Short For Mercedes-Benz starring Dutch model Lara Stone (and shown further down in this post) is a bit Mary Poppins, a bit Wizard of Oz, heavy on the pretty and light on the concept. Given that it's one top model shilling for another, it may not matter. Both Lara Stone and the SL Roadster are nice to look at and the film shot by Alex Prager is compelling visually. I have no idea what it says about Mercedes Benz, but perhaps you will see something I don't.



press release:
Mercedes-Benz USA announces today the 2012 Fashion Collaboration starring the new SL Roadster with Lara Stone in Calvin Klein Collection, captured by Alex Prager.



The 2012 Mercedes-Benz Icons of Style images by Alex Prager can be described as: A beautiful woman stands alone in the desert, suitcases in hand. Yet in this 21st century update on classic Film Noir, the blonde is her own getaway driver, outpacing a tornado in a sleek SL Roadster by Mercedes-Benz.




The American photographer and filmmaker, Alex Prager, is known for creating surreal and enigmatic movie moments inspired by Frederico Fellini and David Lynch. Yet in her versions - heady with mystery, lust and desire - the woman is in control.



Of her enigmatic images for the 2012 Mercedes-Benz Icons of Style, Alex Prager said she chose cinematic greats as her Icons of Style. "I constantly reference Fellini characters and Hitchcock as well," said Prager. Dutch supermodel, Lara Stone plays the update on the Hitchcock blonde, a strong protagonist who overcomes loneliness and fear. This inner strength is underscored by a timeless and elegant dress worn by Lara Stone and designed by Calvin Klein Collection's Women's Creative Director, Francisco Costa.



The SL Roadster featured in the latest Mercedes-Benz Icon of Style campaign, combines technical innovation with sleek sportiness and classic luxury and reinterprets the legendary Mercedes-Benz classic of the 1950s for today. Lara Stone commented, "It's an honor to work with Mercedes-Benz on a project like this.




Both Mercedes-Benz and Calvin Klein Collection brands represent great luxury and timeless elegance and it was a really unique experience."With a notoriety of creating images inspired by Fellini and Lynch, American photo and film artist Alex Prager, working alongside Creative Director Valentina Ilardi Martin, references the Wizard of Oz in the production of the A/W 2012 Mercedes-Benz Icon of Style.



But make no mistake, the femme fatale portrayed by Dutch supermodel Lara Stone is no Dorothy. This Hitchcock blonde is in complete command of herself, heady with mystery, dressed in Calvin Klein Collection, and aloof in the setting with the new Mercedes-Benz SL Roadster.


above: Lara Stone is dressed in Calvin Klein in the short film

In essence, this is the 1950s brought up to speed with today's look and pace: The luxury dynamism of the car and the timelessness of the fashion pieces designed by Calvin Klein Collection’s Women Creative Director Francisco Costa, all captured with a Hitchcock flair.

The short film:


The making of video:

Some production stills:




An interview with Alex Prager about the film:
Lara talks about the film:

Described by the director as “Mary Poppins meets The Wizard of Oz meets James Bond,” the fanciful short was shot in the dusty surrounds of Los Angeles. As well as conveying a sense of danger, Prager says her creation aimed to give “the impression that Lara is going somewhere interesting, off on a secret mission tucked away in those suitcases.” Known for her hyper-stylized, emotive work, the sought after young photographer and filmmaker was impressed by Stone's acting chops. “She was very on board with the whole tornado idea,” says Prager. “Being strapped into a harness with fans and rain blowing in all directions isn't the most fun thing to do, but she seemed to be enjoying herself and looking totally beautiful throughout.”



The star of campaigns for the likes of Givenchy and Jil Sander, Stone says she was more than happy to play opposite an automobile during her acting stint: “The difference about modeling with a car as opposed to with another model is that the car doesn’t talk back—which I quite like!”

The Mercedes-Benz Fashion Collaboration, Icons of Style, is making its US debut at Mercedes-Benz Fashion Week Fall 2012 from February 9-15, 2012. The 2012 Icons of Style key visual is the latest in a stunning series of outstanding visuals celebrating the unique combination of design and style that is Mercedes-Benz. Nick Knight has posed Julia Stegner in Gareth Pugh with the SLS AMG; Miles Aldridge photographed Milla Jovovich wearing a spectacular hat from Philip Treacy next to the Mercedes E-Class Convertible; Craig McDean and David James staged Karolina Kurkova next to the new CLS and last season, Terry Richardson captured Jessica Stam on the roof of the A-Class concept car.

The protagonists:

Mercedes-Benz SL Roadster

above: unveiling the car on set

The designers have presented the most recent generation of SL icons in an unmistakable way, by combining a deep sense tradition with new perspectives and visions. The result is a stylish, sporty and elegant luxury sport's car with the classic, SL-typical well-balanced proportions: the long bonnet is followed by a compact passenger compartment and the wide, sleek rear perfects the look.


above: the other star of the film on location

Understated, artistically designed lines define the powerfully modelled yet smooth surfaces of its silhouette. Finely engineered details from the dynamic, traditional form repertoire of Mercedes-Benz visually underline the legend of the SL. From a technological perspective, the SL presents itself as a spectacular trendsetter. Manufactured almost completely from aluminium, it weighs a lot less than its predecessor. Innovations like the unique FrontBass system, which turns the SL into a concert hall, whether open or closed, or the adaptive MAGIC VISION CONTROL System are all pioneering developments with an eye to the future.

Alex Prager

above: Alex Prager watching a playback on set

Self-taught Alex Prager from Los Angeles is a rising star in the photographer sky. On a visit to a William Egglestone exhibition, Alex Prager made the decision to start taking photos herself. Since then, the 32-year-old photographic artist and filmmaker has impressed with her unconventional photography at several solo and group exhibitions. Her productions are inspired by the style of the sixties, as well as by the films by great directors like Alfred Hitchcock, David Lynch and Frederico Fellini. Alex Prager describes her photography as a documentation of a world that at the same time exists and yet does not exist. In addition to her well-received trilogy with the series "Polyester", "The Big Valley" and "Week-end", Alex Prager has also made a name for herself as a fashion photographer. Her "Lofty Ambitions" editorial featured in the September issue of US Vogue and she also shot the spring/summer 2011 campaign by Bottega Veneta with Karolina Kurkova.

Lara Stone


The native Dutch model is currently top of the worldwide rankings on Models.com. Since her breakthrough in 2006 she has been the campaign face for top labels like Givenchy, Louis Vuitton, Hugo Boss, Max Mara and Versace, has worked with star photographers including Mario Testino, Steven Meisel, Craig McDean, Mario Sorrenti and Terry Richardson and has modelled on the catwalk for all major, international fashion houses. The gap between her two front teeth has become one of her trademark features.She is currently the face of Calvin Klein and has been linked to the brand for quite some time. French Vogue dedicated a whole issue to Lara Stone in February 2009, and fashion icon Karl Lagerfeld shot a short film with her.

Calvin Klein Collection's Francisco Costa
Francisco Costa is the critically acclaimed Women's Creative Director of Calvin Klein Collection. Mr. Costa assumed this role in 2003 after working directly with Calvin Klein and other top design houses of Gucci, Balmain Couture, and Oscar de la Renta. Mr. Costa's first collection for Calvin Klein Collection debuted for Spring 2004. Known for his timeless, elegant designs, Mr. Costa has received numerous awards for his work, including being twice named the Womenswear Designer of the Year by the Council of Fashion Designers of America (CFDA), and is a recipient of the Cooper-Hewitt National Fashion Design Award. A graduate of F.I.T., Mr. Costa was born into a family with deep roots in fashion, and grew up in the small Brazilian town of Guarani near Rio de Janiero, where his mother and father owned a successful apparel business.

www.mercedes-benz.com/fashion


Calvin Klein

Alex Prager is represented by M+B



C'mon people, it's only a dollar.