Let me start by saying that the limited edition watches from Mr. Jones always sell out quickly. So, if you like this unusual timepiece, I suggest you jump on it now, since it's limited to 100 pieces only.
Both Mens/Unisex and and Ladies styles:
Wants vs Needs comes in two sizes: a smaller ladies-specific case as well as this larger unisex size. This watch is produced in an edition of 100 pieces, with each watch individually numbered on the case back.
Unisex Watch Box by artist Camilla Meijer
The Unisex or Mens watch comes in a MJW presentation box, with specially commissioned design by artist and illustrator Camilla Meijer:
Women's Watch Box by artist Fanny Shorter
And the women's watch comes in a MJW presentation box, with specially commissioned design by artist and illustrator Fanny Shorter:
The hands on this watch are in the form of two circles, one circle is labelled "what I want" and the other "what I need". As the circles move to mark the time, they form a Venn diagram.
The shifting relationship that the diagram depicts between "wants" and "needs" is a way for us to think about the changing nature of our own desires and their fulfilment.
The watch is a tool for questioning ourselves - how does the diagram reflect the relationship between our own wants and needs at any given time?
Case: 316L stainless steel
Mechanism: Ronda 513 quartz movement
Strap: Black leather with red stitching
Width (3 o'clock to 9 o'clock): 37mm
Height (from lug to lug): 46mm
Guarantee: 12 months
Smallest strap diameter:150mm
Largest strap diameter: 205mm
Shop for the Wants vs. Needs watches here
In August 2011, I introduced to you the i'm watch, a hip smart phone for your wrist made in Italy. Since that time, the design and technology have been updated.
above: comparison of the original i'm watch and the newest version (composited by if it's hip, it's here)
It now sports a new interface making it better looking than before and updated technology that works with Android-based phones and iPhones.
The world’s first real smartwatch. It connects via Bluetooth and brings you calls, SMS, e-mails, notifications and any app directly to your wrist. Now you can leave your phone in your pocket, in your purse or on the desk,and have all the messages, phone calls and social network notifications directly on your wrist.
With i’m Watch you can do things that with a smartphone alone you wouldn’t be able to accomplish. Because, with an i’m Watch on your wrist, your hands are free! When needed, just activate the touchscreen display to access the numerous functions available.
Connect to your smartphone through a Bluetooth™ connection and control emails and sms, check Facebook and Twitter activities, see the weather forecast, upcoming appointments, new pictures and applications.
The Colors Collection (7 colors with aluminum case and colored straps):
The Tech Collection (black or white with a Titanium case):
The Jewel Collection
Silver Case with colored straps:
Yellow and Pink Gold:
Black Gold and White Gold with Diamonds:
The software, i'Droid, that controls i’m Watch is a condensed form of the best technologies. With a single gesture, you open and close applications, receive social networking notifications and read e-mails. And even with all this power - and the compact dimensions of a watch - the battery goes on and on. A small, BIG technological miracle.
Connect and Download. i’market is the biggest smartwatch app store, not just an ordinary one. Many applications, waiting and ready to be downloaded and installed on your i’m Watch. Do you want to workout? To have fun? To work quicker and more efficiently? Come have a look in i’market, and you will find the appropriate app for you.
Mobile and Computer Control (PC and Mac)
The i’m Watch world does not stop at i’m Watch. With the innovative i’m Cloud system, you can control it remotely: thanks to powerful, high performance cloud technology, you can manage your smartwatch apps and data via the Internet. And with the brand new i’m Cloud Mobile, you do not even need to go through your PC or Mac: you just need your smartphone.
For Fitness and Health
Thanks to the connection between i’m Watch and the Heart rate monitor Zephyr you can control your heart frequency. The specific App, i'msport, lets you set up your training, work out, count your calories, monitor your heart rate and all sport activities.
i'music is an app of i'm Watch that allows you to download and listen to your favorite music among a selection of over 9.5 million songs. It's unlimited. i'music offers a rich music collection: latest top hits and a lot of channels including Pop, Urban, Indie, Jazz, Oldies and Rock. Choose among many artists or select your favorite genre!
Starting at $449
the i'm watch
Addendum: the Apple iWatch is said to come out this year. And I certainly hope it's better looking than this report or this report suggests.
You might have seen this watch on various 'creative' sites and blog in the past week. A new watch by HYPHEN, The Indian Stretchable Time' / 'ish' watch, allows for some leeway when it comes to time. In lieu of your typical quarter hour markings, the "ish" watch has 12ish, 3ish, 6ish and 9ish printed askew on the white face.
Despite getting lots of recent press on sites such as Designboom, Comm Arts and other creative design blogs and e-mags, no one seems to have pointed out that the watch details seem to be inconsistent in terms of the hands, the second hand, the bezels and the straps shown in the images that have been posted.
The Actual "Ish" Watches Styles:
So, I wrote to Filter, the company for whom the watch was made, in hopes of getting both clarification on the design and price and I have. The watch is available in the following three designs.
Note the following, despite the numerous photos in this post:
• All three straps have stitching in either red or white
• All three watches have different bezels.
• The Black/Red version has a red secondhand and red stitching on the band.
• The Black/ White Version has different hands on the face than the other two.
• The hands on the Black/Red and Brown/White version are pointed at the ends (not flat as in several of the photos) and despite the photos they sent me, I am not certain if they are black or chromed.
I do not know a thing about the crystal on the face, nor do I know if the bezels are stainless steel or chromed metal (given the price, I am guessing they are chromed metal). Other than the product shots and price, I received no more detail.
Each "Ish" watch costs $50 USD (excluding shipping charges).
Regardless of the face and bezel details, the beautiful packaging expresses the attitude and philosophy behind the wristwatch in text:
The designer, Prasanna Sankhe, describes the "Ish" watch in the following words:
In India, 'fashionably late' is safely replaced with 'predictably late'. Cow blockades, politician escorts, and cratered roads, compound the problem and offer a valid excuse. So when you reach half-an-hour after the appointed time, you don't explain yourself. You wait for the other person to arrive. We used this life insight, and added some dark humour to it.
We simply added a suffix to time periods. And moved the numerals from their classic perpendicular positions, tilting them to an approximate point on the dial. Hence six was not six. Eight was not eight. It was 'six-ish' and 'eight-ish'. Thus was born the 'ish Watch'.
The audience instantly connected with the watch, as it reminded them of the times they had been either the victim or culprit of tardiness. However, as a 'non-punctual' attitude is almost part of the Indian ethos, they bought into the idea and the watch, without delay.
Available at Filter, Kala Ghoda, Mumbai.
Contact them here to purchase the watch
Creative Director: Prasanna Sankhe
Designer: Prasanna Sankhe
Writer: Cyrus Daruwala
Photographer: Ashish Vaidya
Music: Ferzad Variyava
Producer: Fabian Fernandes
Agency coordinator: Jennifer Fernandes
Started in 2011, by Alok Nanda, founder of Alok Nanda & company, and Prasanna Sankhe, ex National Creative Director of Publicis Ambience India, HYPHEN is the first brand engagement product agency in India.
above composite image © If It's Hip, It's Here
I blogged about Biegert & Funk's QLOCKTWO wall clock some years back. A beautiful wall clock that literally spells out the time in words in several different available languages and colors. Since launching the QLOCKTWO, Biegert & Funk turned it into a tabletop alarm clock version and now, a wristwatch.
above: the original QLOCKTWO wall clock and QLOCKTWO Touch Me tabletop alarm clock by Biegert&Funk.
The new QLOCKTWO W:
In a square there is a grid of 110 letters. When the stainless steel button or black button on the bezel is pressed, words light up in unexpected places which describe the time.
The high-quality brushed stainless steel case (or black) measures 35 x 35 mm. The watch is available with a 24 mm rubber or leather strap. QLOCKTWO W shows next to the time also the calendar date or even the seconds.
QLOCKTWO W is available from autumn 2012 in the versions polished, brushed or black stainless steel respectively in the languages German, English and French.
the press release:
Biegert & Funk presents the world‘s first wristwatch in words at Baselworld
For the first time, Biegert & Funk is exhibiting a completely new kind of wristwatch, the QLOCKTWO W, at Baselworld. QLOCKTWO W does not show the time with hands or digits. Time is indicated on this purist watch as readable text, turning it into a statement: “It is half past nine”. The square watch face has a uniform grid of 110 letters. When the stainless steel button is pressed, words light up in unexpected places which describe the time. The initially random order of the characters lends this wristwatch a mysterious aesthetic. “QLOCKTWO W makes you aware of the moment. Showing the time becomes an interesting experience for the owner,” explains Andreas Funk from the design duo Biegert & Funk.
The basic shape of the QLOCKTWO W is, like all QLOCKTWO® variations, a square. The design is minimalist and precision crafted, its form reduced to the essentials. The high quality brushed stainless steel casing measures 35 x 35 mm. The watch comes with either a rubber or leather strap.
Together with the time, QLOCKTWO W also displays the calendar day or seconds. “It is operated by a single push button and could not be more simple: one push to display the time, two for the calendar day and three for the seconds,” says designer Marco Biegert. QLOCKTWO W will be available from autumn 2012 in two variants, natural stainless steel or black, at a cost of approx. 550 euros.
You can purchase QLOCKTWO wall and alarm clocks here.
Don't forget to check out Biegert & Funk's original QlockTwo and other beautiful wall clocks.