Sony Bottles Their Waterproof MP3 Players And Sells Them Via Vending Machine.

DraftFCB of Auckland has created a marketing first - The Bottled Walkman. To illustrate the waterproof properties of Sony's W Series MP3 player, they cleverly packaged the device in bottles full of water and then hijacked a vending machine in a gym and transformed it into a product display, distribution channel, and talk piece.







Targeting swimmers specifically, the unique idea removes barriers to purchase, allowing swimmers to buy the product inside of gyms and public pools as easily as buying a bottle of water.



The effort was further supported with additional signage in the pool area:



Video:


See the full creative credits here

They are only packaged this way in new Zealand, but you can purchase them here

Greatness Has Arrived In The Form Of The New PlayStation 4 Launch.

With the new highly anticipated arrival of Sony's PlayStation 4 (whose formal launch is less than 24 hours away), gamers everywhere are drooling as they await the PlayStation 4: Launch Edition new sleek console and slew of games.




Today's Event:
As part of the PS4 launch, the Standard High Line in NY has been taken over by PlayStation beginning this morning at 9am, where they lit up the hotel with PS4 game images and icons and are offering some for purchase, demos and more.






The Fabulous Launch Commercial:


A follow-up to the widely popular PlayStation 4 trailer from last June, this wonderful PS4 commercial by BBH New York coincides with the launch of Sony's "Greatness Awaits" website.

In this one minute ad, two young men role-play battle via scenes from the Elder Scrolls Online, Driveclub and Killzone: Shadow Fall, all to the tune of Lou Reed's "Perfect Day."



The song is a wonderful juxtaposition to the battle scenes, and serves as a nice tribute to the recently deceased music legend (full credits at the end of this post).

The Greatness Exchange:


The Greatness Exchange allows players a shot at winning items used in the latest PlayStation commercials amongst other thing:



First there was Bid For Greatness, rewarding the greatest gamers around. But what about everyone else? All you need is one gold trophy to take your shot. Winners randomly selected and verified. Trophies are not lost from your PSN profile.
Introducing Greatness Exchange.

To learn more about the new PlayStation 4, go here

Buy the PlayStation 4: Launch Edition

LAUNCH COMMERCIAL CREDITS:
Client: Sony PlayStation 4
Agency: BBH, New York
Chief Creative Officer: John Patroulis
Executive Creative Director: Ari Weiss
Interactive Creative Director: Tim Nolan
Creative Directors: Gerard Caputo, Chris Maiorino
Lead Senior Producer: Jennifer Moore Bell
Senior Producer: Kate Morrison
Head of Integrated Production: Justin Booth-Clibborn
Head of Account Management: Armando Turco
Account Director: Melissa Hill
Account Executive: Jon Moll
Senior Broadcast Business Manager: Sean McGee
Copywriter: Ian Hart
Art Director: Dave Brown
Visual Designer: Rahim Masunu
User Experience Designer: Kelly Bignell
Lead Producer: Martin Mlekicki
Digital Producer: Victoria Fishel
Chief Strategy Officer: Sarah Watson
Strategist: Kendra Salvatore
Strategist: Angela Sun
Head of Comms Planning: Julian Cole
Comms Planner: Ben Zoll

Production Company: MJZ
Director: Matthijs Van Heijningen
Director of Photography: Joost Van Gelder
Executive Producer: Scott Howard
Producer: Donald Taylor
Production Designer: Robin Brown

Production Partner: HAUS
Creative Director: Rasmus Blaesbjerg
Technology Lead: Dino Petrone
Senior Producer: Claudine Nichols
Digital Producer: Tracey McAvoy

Editing: Union Edit
Executive Producer: Caryn Maclean
Senior Producer: Sara Mills
Editor: Jono Griffith
Assistant Editor: Megan Swados

Visual Effects, Finishing: The Mill
Executive Producer: Sean Costelloe
Senior Producers: Charlotte Arnold, Will Mok
Assistant Producer: Juan Handal
Color Producer: Heath Raymond
Shoot Supervisors: Gavin Wellsman, Joji Tsuruga
Colorist: Fergus McCall

Music: Lou Reed
Additional Music Arrangement: Human
Sound Design: Human
Mix: Sound Lounge
Mixer: Tom Jucarone

Buy the PlayStation 4: Launch Edition

Retro 80's Items Made Entirely Out of Cut Paper by Zim and Zou.

Thanks to an interview in Don't Panic, I've discovered the paper crafts of Zim and Zou, aka Thibault Zimmermann and Lucie Thomas.

The French Graphic Design studio proposes a contemporary approach of design thanks to a mix of different fields such as paper sculpture, installation, graphic design and illustration.

Their latest project, Back to Basics, uses bright colorful paper crafted into icons from the 80's such as Polaroid cameras, giant clunky Motorola phones, floppy disks, Sony Walkman, casettes and more.


















images courtesy of Behance




Thibault ZIMMERMANN - Lucie THOMAS
10 rue du recteur Louis Bruntz 54000 Nancy (FR)
06 19 19 29 96 -

zim and zou

New Sleek Cylindrical Media Speaker Stand MS430 For Sony Ericsson Phones.

The Sony Ericsson Media Speaker Stand MS430 is so small you might just miss it. But don't. The stylized and sleek portable speaker stand is little enough to fit in your pocket, but produces sound big enough to please.





Made of aluminum, the cylindrical MS430 has no cords. No charger. Just put in the three included AAA batteries. Plug your phone into its 3.5mm connector. And let the MS430 entertain you. Watch movies, videos or listen to music anywhere your heart desires.



Size:
110.25 x 31.0mm
4.3 x 1.2 inches

Not yet available in the online Sony store, you can buy it from Expansys at the link below:
Buy it here.

To see the list of compatible phones, go here.