2.13.2010

                   
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Sweet Talking: Necco Conversation Hearts EVERYTHING




It's that time of year again. Valentine's Day. When happy shiny couples give one another cute warm fuzzies while the rest of the world either remains hopeful or bitterly dejected. Either way, one can't get away from the classic "Sweethearts" by Necco come mid-February. From the candy to Keds, iPhone apps to fragrances, talking hearts abound.

First, some Necco history of the candy:


Today's best-selling Valentine candy -- Sweethearts Conversation Hearts--the pastel sugar hearts with the quirky sayings, were as much a part of your childhood as they are for today's kids. New England Confectionery Company manufactures over 8 billion hearts each year to keep up with demand for this American icon.



Still it's hard to believe that the concept behind today's Conversation Hearts got its start when Abraham Lincoln was still President. Mottoes seemed to have come into prominence with cockles, a small crisp candy made of sugar and flour formed in the shape of a cockle or scallop shell. The early cockles contained mottoes, which were printed on thin colored paper and rolled up inside.

In the 1860's, when Daniel Chase, the brother of New England Confectionery Company's founder, Oliver Chase, began printing sayings on the candy. He experimented first with hand tools, and then devised a machine in which the cloth was replaced with a felt roller pad, moistened with vegetable coloring, usually red, which pressed against the die. The die printed the words on the lozenge paste and the double purpose machine cut the lozenges.

Below are images of the process today:





above: the making, baking and packaging process today

Grown-ups were entertained and passed the hearts around at parties. For weddings, there were wedding-day lozenges with humorously foreboding prophecies such as: "Married in satin, Love will not be lasting" "Married in Pink, He will take to drink" and "Married in white, You have chosen right."

The present day Sweethearts® Conversation Heart dates back to 1902. Back then, besides hearts, they also produced various shapes such as postcards, baseballs, horseshoes and watches.


above: Richard Krause, the President and CEO at the New England Confectionery Company, 2009 (AP Photo/Charles Krupa)

In the early 1990's, New England Confectionery Company's Vice President Walter Marshall decided to update the sayings each year and retire some. His first --Fax Me--created a lot of attention from Sweetheart fans. As a result, each year we receive hundreds of suggestions from romantics, candy lovers and school kids for new sayings. From old tech, "Call Me" to new tech, "E-mail Me*," Sweethearts® keep the pulse on the heartbeat of the nation.
*since this post "Text Me" has replaced both "Call Me" and "Fax Me".



Conversation Hearts have been used in various ingenious ways over the years-- to propose marriage, to teach children statistics and reading, to decorate cakes, and as borders for frames.



above: the anatomically correct human heart made of the candies by Lego brick artist Nathan Sawaya.

Now, for the first time in its 145 year history, the New England Confectionery Company is unveiling a new generation of Sweethearts® that includes all new expressions selected entirely by the American public, along with a re-formulation of the iconic candies made in the USA.



This year, they've got special Twilight collectible boxes.

The popular candy has spawned many purchasable products. Here are just a few.

Actual Demeter Candy Heart fragrances made in conjunction with Necco:


No longer available for purchase (sorry).


And, of course, there's an iPhone app, which allows you to send and make your own:



buy the app at the itunes store.

How about some Conversation Heart Keds?

buy them here.

Handmade Conversation Heart rings using actual resin coated candies by AardvArt and plastic Be Mine rings by Oak:

buy the AardvArt rings here.
buy the Be Mine rings here.

Conversation Heart Bath Fizzies by Bathgasm on etsy:

buy them here.

Vintage rubber Conversation Heart keychains:

buy them here.

Conversation Heart-inspired Pencils, inflatables, popups and erasers:



buy them here

And for the bitter, lonely and rejected? Bittersweets, of course:



buy them here.


New Sayings & Colors
For the first time in 145 years, Sweethearts® discarded all its previous phrases and asked the American public to tell us how they express their love. The 2010 Sweethearts® are featured in bright and bolder new colors.

New Flavors & Texture

All new flavors for 2010 Sweethearts® include Strawberry, Green Apple, Lemon, Grape, Orange and Blue Raspberry. The new Sweethearts® have been re-formulated to be softer and more fun to eat.

New Line Extensions & Innovation

Sweethearts® new line extensions include Sugar-Free, Dazzled Tarts, En Español and Chocolate. This is the first time the company has put a DAZZLED© finish on TARTS.

To meet the demand for its Conversation Hearts, New England Confectionery Company produces them from late February through mid-January of the following year. The entire production--about 100,000 pounds a day-- sells out in just six weeks.

For craft ideas, recipes and their new iPhone App please visit: www.mysweethearts.com.


Visit the official Necco site here.

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