UPDATE 6.25.2010: The Toyota iQ Font takes home the prestigious Cannes Lion Grand Prix in Design with this clever concept and execution!
Belgian ad agency, Happiness Brussels, wanted to come up with a unique promotion for the new compact Toyota for Europe, the iQ.
above: the Toyota iQ
They came up with the clever idea to have a car-created font.
The agency hired two typographers, Pierre & Damien from Please Let Me Design and a pro race pilot (Stef van Campenhoudt) to pull this undertaking off. The car movements were tracked using a custom software, designed by interactive artist Zachary Lieberman. ( openframeworks.cc )
above: Stef, Damien and Pierre
They created a program to track the motion of the car's skid; the designers told the driver exactly what sort of skids they would need to create strokes from which they could build an entire font.
Download the font here
See more shots from The Making Of The Toyota IQ Font set on flickr here.
Special thanks to Pleaseletmedesign and Happiness Brussels for the images and video.
Press And Advertising
Please go here to learn about this blog's demographics and advertising opportunities.
The images, text and information by laura sweet on this site are licensed and protected under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License. If you reproduce or re-purpose, be sure to credit this blog and link back to the post. Thanks.