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Showing posts with label happiness brussels. Show all posts
Showing posts with label happiness brussels. Show all posts

Move Over Snuggie, We've Got Happiness In Bed




The old saying goes "Cold hands, warm heart" but many of us know there's nothing worse that trying to read in bed when your hands and arms would rather be cozy under the covers. But fret no more, The Sleeved Blanket by designer Andrea Ayala Clos for Happiness Brussels will solve all that.

A duvet cover with built-in sleeves and gloves (which even have the index fingertips removed so one can easily turn pages)






The Sleeved Blanket duvet will soon be available for sale. Sign up on the mailing list to be notified here.

Happiness In Bed, The Sleeved Blanket, is from Happiness Brussels, the same inventive folks who brought us the Toyota font.

Typeface by Toyota. The iQ font Designed By A Moving Car.





UPDATE 6.25.2010: The Toyota iQ Font takes home the prestigious Cannes Lion Grand Prix in Design with this clever concept and execution!

Belgian ad agency, Happiness Brussels, wanted to come up with a unique promotion for the new compact Toyota for Europe, the iQ.


above: the Toyota iQ

They came up with the clever idea to have a car-created font.

The agency hired two typographers, Pierre & Damien from Please Let Me Design and a pro race pilot (Stef van Campenhoudt) to pull this undertaking off. The car movements were tracked using a custom software, designed by interactive artist Zachary Lieberman. ( openframeworks.cc )


above: Stef, Damien and Pierre

They created a program to track the motion of the car's skid; the designers told the driver exactly what sort of skids they would need to create strokes from which they could build an entire font.








The result:

Download the font here




See more shots from The Making Of The Toyota IQ Font set on flickr here.    

Special thanks to Pleaseletmedesign and Happiness Brussels for the images and video.

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