google ad sense 728 x 90

When Computers And Classics Collide: Sebastian Brajkovic's Lathe Furniture




SEBASTIAN BRAJKOVIC

Last Spring, Carpenters Workshop Gallery had a showing of Sebastian Brajkovic's collection of work, entitled Lathe. The exhibit consisted of a series of several chairs and one aluminum table, all of which combine classic furniture design with computer inspired 'stretching' to create a modern interpretation of antique style furniture.

The work is so innovative and unusual that one of the pieces from the exhibition, Lathe VIII, has even been entered into the prestigious permanent collection of the Victoria and Albert Museum.

"They are called Lathe because of the apparent rotating effect of the design. In fact the word Lathe comes from the Latin word used to convey the idea of milk being stirred. My very first thought with making this design was actually a practical one. I wanted to create more space on a singular chair by “extruding” the seat’s surface area." says Sebastian.



The artist continues "This extruding idea came from a Photoshop function where you can pick a row of pixels and extend them as long as you want. This modern computer method aided me to devise new ways of sketching as a contradictory partner in my design process. In this paradoxical sense, using antique forms was the next logical step."



His artistic process starts by deconstructing historical pieces of furniture, in particular seventeenth-century chairs, then through a combination of wood carving, bronze casting and hand embroidering, he reconstructs an entirely new vision, as you can see from the pieces below.

Lathe I:



Above: Lathe I, 2008
H 85 L 114 W 114 cm
Bronze, embroidered upholstery
Edition of 8


Lathe II:



Above: Lathe II, 2008
H 100 L 102 W 62 cm
Bronze, embroidered upholstery
Edition of 8

Lathe III:


Above: Lathe III, 2006
H 94 L 74 W 67 cm
Bronze, hand embroidered
Edition of 8

Usually the materials or forms I use are from products that already proved themselves as worthy. Like the lathe chair series for instance, the forms are used from old chairs, these old chairs lay easy on the eye because they are recognizable, in a way they are accepted. If I want to explain a chair that looks like its moving, it will explain itself better when you recognize the old and familiar chair in it.
---- Sebastian Brajkovic


Lathe V (in various color versions):









Above: Lathe V, 2007
H 94 L 94 W 54 cm
Bronze, hand embroidered
Edition 8

Lathe VIII (shown below) adopts the idea of the traditional love seat, which is created by connecting two baroque-style chairs by an extruded backrest. The elaborate embroidery on the upholstery of the backrest is a significant element of this work. The regular overlapping of the outline across the entire width of the backrest creates the impression of movement which is reminiscent of super slow-motion shots รก la Matrix. Brajkovic accordingly seems to integrate the moment of morphing, the element of time as a fourth dimension, into the object.






Above: Lathe VIII, 2008
H 105 L 140 W 85 cm
Bronze with nitric-acid burned patina and needle stitched embroidered fabric
Edition of 8

Made of aluminium, the Lathe Table is quite literally created by being turned on a real lathe. In this incarnation however, the chisel carves aluminum directly instead of the traditional wood. The evocative sense of movement is conveyed in the spinning lines of the quasi vortex, offering the past impression of a moment of great movement and now stillness. Inspired originally by a child’s spinning top, whizzing around at high speed, it has the same illusion that once at its optimal speed it is no longer moving but standing up straight. The highly polished surface is a product of the lathe turning technique which polishes as it carves the metal. He explains that whereas the Lathe Chairs are more like painting, in that modifications can be made during the production process, the Lathe Table is a one step process which is an honest and direct application of the Lathe concept.

The Lathe Table:





Above: Lathe Table, 2008
H 30 L 119 W 119 cm
lathe turned aluminium
Edition of 8

About the designer:
Sebastian Brajkovic was born 18th September 1975 in Amsterdam from a Dutch-Indonesian mother and a Croatian-Italian father.

After completing a course in cabinetmaking at school he applied for both the Rietveldt and Designacademy being torn between an art and design education. He chose the Designacademy with a view to make art that wanted to be design or visa versa. He studied under Gijs Bakker, Hella Jongerius and Jurgen Bey. He continues his studies in philosophy at the University of Utrecht. He carried out an invaluable internship at Jurgen Bey's studio. In June 2006 Brajkovic graduated with the "Lathe Chairs" and "Home Grown" projects.

The above pieces, if not yet sold, are available for purchase from:
The Carpenters Workshop Gallery,
3 albemerale street, london w1s 4he

special thanks to Spazio Rossana Orlandi and Dezeen for some additional images.

For Budding Designers, MoMA Kits For Modern Kids (And Their Parents)




Chronicle Books has introduced an innovative and uniquely playful new line of children's products created in collaboration with New York's Museum of Modern Art. Through original formats and eye-catching design, these irresistible books and kits are designed to inspire and foster creativity that lasts a lifetime.



The Modern Playhouse and Modern Family are DIY kits with modular pieces and removable vinyl clings so you can create numerous variations of your own modern home and family.

MoMA Modern Play House



Includes: 6 nesting boxes, 8 mix-and-match furniture pieces, 12 removable vinyl clings, and endless possibilities. Recommended for ages 3 and up.

MoMA Modern Play Family


This hip press-out family includes 5 people, a cat, a dog, a doghouse, and over 150 mix-and-match vinyl cling clothes.



A part of the MoMA Modern Kids collection. Recommended for ages 3 and up.

Chronicle Books also made this cool stop-motion video to showcase the creative possibilities of the new MoMA Modern Play House and Modern Family:



Of course you can buy these at the online MoMA store BUT as part of the promotion, you can purchase these kits directly from Chronicle books with free shipping and 30% off if you use the code MoMA at checkout here.

Ray Kappe Beach Front Home On the Market For $13.5 Million



FOR SALE: 1600 The Strand, Manhattan Beach, CA 90266

Built in 1985 by well-known architect Ray Kappe of Kappe +Du architects, the 5200 square foot, 3 bedroom 6 bathroom beach front home, known as the Scheimer Residence, on California's Manhattan Beach Strand has recently gone on the market for the first time since the house was constructed.

Sherwin Williams Launches Colorful New Ad Campaign Made of Paint Chips




A new fully integrated marketing campaign by McKinney Agency for Sherwin Williams paint stores celebrates a world made entirely of color chips. The launch effort consists of three tv commercials, four print ads, online advertising, an iPhone app and an interactive Color Visualizer.



The three 30-second animated television spots were directed and produced by Buck NY, and feature a range of wonderfully designed 3-D characters and environments that showcase Sherwin-Williams’ extensive color palette. The spots will air nationally on cable channels, including HGTV, Discovery, DIY, E!, ESPN, Food Network, GAC, Lifetime, Style, TNT Sports, USA and Weather.

Television Spots (two of the three)

 

some tv stills for you:

 

The four print ads feature original color-chip sculptures created by paper artist Matthew Sporzynski, who is the owner of New York's Couturier de Cardboard Inc (no website, sorry). Sporzynski’s sculptures, including a vase of flowers, stuffed animal, birdhouse and ice cream sundae, marry craftsmanship with the fun of selecting just the right paint and color. The ads will appear in issues of Architectural Digest, Better Homes & Gardens, Real Simple, Good Housekeeping, House Beautiful and This Old House and others.  

Print Ads

 

 a close-up look at the details:


Online executions include multiple display banner ads that invite consumers to engage with Sherwin-Williams color tools online, ranging from the ColorSnap® iPhone application to the brand’s Color Visualizer, which allows people to upload their own photos to help envision what their completed painting project may look like.

 

All executions utilize the tagline “Make the most of your color with the very best paint.” With over 1,500 color chips at Sporzynski’s disposal, he was most attracted to Sherwin-Williams’ family of greens. “I’m always big into the greens,” he mused. “We used Gecko, House Plant and Pickle. I love the names of Sherwin-Williams paints. They’re so evocative.”
“Sherwin-Williams is all about helping people turn their color inspirations into reality. With over 1,500 colors to choose from, we know making the right color choice is as important as choosing the right paint. Our new Color Chips campaign symbolizes just how passionate we are about helping people create something beautiful with amazing colors and the highest quality paint.”--Ellen Moreau, Vice-President Marketing Communications
“We’re excited to have created a campaign that’s brand-focused storytelling through art. We were able to take what Sherwin-Williams is known for – expertise, advice and the world’s best paint – and leverage it against an emotionally resonant story about color, using the single most important element in most painting decisions: the color chip. Buck’s attention to detail throughout the spots, coupled with Matthew’s passion for color and design, makes this some of McKinney’s best work to date.”-- Jonathan Cude, chief creative officer, McKinney
About Sherwin-Williams Paint Stores: Sherwin-Williams Paints Stores is the nation's largest specialty retailer of paint, stains, coatings, wall coverings and sundry items. With more than 3,300 neighborhood stores in North America, the company is dedicated to supporting the do-it-yourself consumer with exceptional products; resources to make confident color selections; and expert, personalized service that's focused on the do-it-yourselfer's unique project needs. Sherwin-Williams brand-name products can only be found at Sherwin-Williams stores. About McKinney: McKinney is an independent advertising agency whose mission is to make extraordinary things happen by reinventing the conversation between people and brands. McKinney delivers through game-changing ideas, through leadership in the convergence of offline and online (88% of frontline staff are actively engaged in the digital space, which accounts for 35% of the agency’s business) and through the relevant application of new technologies. info, press release and images courtesy of Durham Billboard Publicity Wire / Vocus, Buck NY and Sherwin Williams

Please donate

C'mon people, it's only a dollar.