ATMs become GAYTMs for The Sydney Gay and Lesbian Mardi Gras.

In their 8th year supporting the Sydney Gay and Lesbian Mardi Gras, sponsor and partner banking group ANZ celebrated by turning 10 ATMS into GAYTMs and are donating the ATM operator fees for non-ANZ cardholders to non-profit organization Twenty10 for the duration of the campaign.



The GAYTMs even dispense rainbow receipts:



Created by Whybin\TBWA Melbourne, each of the ten GAYTMs is decked out with a different theme and located around Sydney, Bondi Junction, Darlinghurt and Surry Hills.

Hello Sailor:

Location: 81 Oxford St, Darlinghurst

Mo'Town:

Location: 242 Pitt St, Sydney

Pink Ink:

Location: 410 Oxford St, Bondi Junction

Party People:

Location: 205 Castlereagh St, Sydney

Equal Love:

Location: 205 Castlereagh St, Sydney

Drag It Up:

Location: 81 Oxford St, Darlinghurst

Pride:

Location: 242 Pitt St, Sydney

Unicorn Dream:

Location: 388 George St, Sydney

Denim Darling:

Location: 543 Crown St, Surry Hills

Go Wild:

Location: 388 George St, Sydney



The Sydney Gay and Lesbian Mardi Gras is a non-for profit member based organization responsible for putting together the annual Parade and Festival, as well as a number of other events throughout the year. ANZ has been a major sponsor since 2007, with their recently announced three year Principle Partnership taking them to their 10 year anniversary supporting the event.

The press release:
ANZ Bank transforms ATMs into GAYTMs for Sydney Gay and Lesbian Mardi Gras
MELBOURNE, AUSTRALIA – Monday February 24, 2014 – ANZ is proud Principal Partner of the Sydney Gay and Lesbian Mardi Gras 2014. To celebrate, they’ve transformed central Sydney ATMs into dazzling GAYTMs to show their support for diversity and turning the day-to-day activity of withdrawing money into a fabulous experience.


above: GAYTMs in situ

Created by Whybin\TBWA Melbourne, each unique GAYTM has been inspired by gay and lesbian culture. The designs see each ATM being bejewelled by hand in rhinestones, sequins, studs, leather, denim and fur. From unicorns and drag queens to rainbows and tattoos, each GAYTM is a riot of colour and textures to celebrate the festival and show ANZ’s support for diversity.


above: installing the Hello Sailor GAYTM

As well as looking fabulous on the outside, selected ANZ GAYTM screens themselves have been given a makeover to carry messages and well-wishes such as ‘Hello gorgeous’, ‘Cash out and proud’, and of course… ‘Happy Mardi Gras!’.



And to complete the experience, the GAYTMs will dispense rainbow coloured receipts.

Beyond simply joining the party, ANZ is donating the ATM operator fees for non-ANZ cardholders from the GAYTMs to non-profit organisation Twenty10 for the duration of the campaign.



“ANZ’s GAYTMs are a fun and colourful way of bringing our ATMs out to celebrate diversity and show our support for one of Australia’s largest festivals,” said Carolyn Bendall, Head of Australia Marketing ANZ.

She added, “ANZ has been a major sponsor and participant of the Sydney Gay and Lesbian Mardi Gras since 2007, recently announcing a further three year commitment as inaugural Principal Partner.”

CREDITS:
Client: ANZ
Creative Agency: Whybin\TBWA Melbourne

Creative:
Executive Creative Director: Paul Reardon
Digital Creative Director: Damian Royce
Creatives: Tara Ford, Daniel Pizzato, Andy Lish
Digital Designer: Frieda Handoko

Production:
Executive Producer: Margot Ger
Producer: Lauren Pell
Digital Producer: Mish Fabok

Production Company - Will O'Rourke:
Project & Artistic Director: The Glue Society (James Dive & Pete Baker)
Executive Producer: Michael Ritchie
Head of Projects: Josh Mullens
Project Manager: Mel Reardon

Account Service & Planning:
Regional Group Head: Mim Haysom
Group Account Director: Claire Tenzer
Account Manager: Alice McCormack
Head of Digital: Kimberlee Wells
Digital Planner: Scott Woodhouse

PR:
PR Agency: Eleven PR
PR Director: Rob Lowe
Account Director: Fiona Milliken
Senior Account Executive: Claire Verlander

Cash out and proud at ANZ

All 5 Of The Brian Williams Rap Mash-Ups Including The Epic Rapper's Delight.

I posted this on Faceboook a few minutes after it aired Wednesday night because I was so impressed with it. Apparently, I'm not alone -  it was the number one trending item on Facebook all day Thursday. So, for those of you who have not been watching Jimmy Fallon's first week as host of The Tonight show, I will share it with you.

You may not know that this was not the first mash-up with NBC Nightly News managing editor and anchor Brian Williams edited to appear as though he were rapping. Although the previous versions were not as seamlessly done nor were they nearly as funny. The Brian Williams Gangster Rapper feature became somewhat of a running gag on Jimmy's Late Show with versions to Warrne G, Marky Mark and The Funky Bunch, N.W.A. and Snoop Dogg.

Aired feb 14, 2013
NBC Nightly News managing editor and anchor Brian Williams raps The Sugar Hill Gang's classic "Rapper's Delight" -- and, yes, he brought two friends along:


Prior to this epic one, there were these four - albeit not quite as well done.

The first one aired on June 5th, 2013:
Brian Williams Rapping Snoop Dogg's verse from the classic Dr. Dre song "Nuthin' but a 'G' Thang.":


Followed by this one on June 6th, 3013:
Brian Williams Raps Warren G's "Regulate"


The third one aired on June 7th, 2013:
Brian Williams Raps N.W.A's "Straight Outta Compton":


and then on Jul 29, 2013 was this one:
Brian Williams Raps Marky Mark and the Funky Bunch's hit "Good Vibrations.":



Perhaps now that Jimmy Fallon is hosting The Tonight Show, more eyeballs are seeing them. But he has many more tricks up sleeve and I'm looking forward to them.

Jeffrey Darling's Ad Campaign For South Australian Tourism. (All 3 Spots)

The third but no means final installment of the ads by KWP! for South Australian Tourism Commission (SATC) launched earlier this month. Following on from the highly successful Kangaroo Island, Let Yourself Go and Barossa, Be Consumed (both shown in this post) campaigns comes Adelaide, Breathe.

All three have been the result of a partnership between the South Australian Tourism Commission, KWP! Advertising and Moth Projects. In particular director Jeffrey Darling and KWP! creative director James Rickard.

The most recent, Adelaide. Breathe is 1:46 seconds of stunning imagery with a fabulous cover version of INXS "Never Tear Us Apart" sung by Australian singer /songwriter Emma Louise.

Adelaide Breathe:


When embarking on the third ad in the series, the group were very conscious of the fact other advertisers, particularly but not exclusively in the tourism category were not only taking note, but also beginning to emulate what they had done. It became imperative to step things up again and the team has done so with Adelaide, Breathe.

"What I was interested in is how we could create a new language and a new ground swell instead of resting on our laurels. This is where the success of the previous pieces has come from: to dictate the game, not be a follower - even if it is the swell we created." says Darling. "Above all I wanted the piece to be entertaining. An appreciation of entertainment and art seems to sit at the very core of Adelaide's soul."

Barossa. Be Consumed (Music: Nick Cave & The Bad Seeds - Red Right Hand):


Adds Rickard: "Like many cities, Adelaide is a multilayered proposition, but what sets it apart from others is its creativity, youthful entrepreneurialism and freedom that are attributes of its DNA as a freely settled colony. It is the combination of space and pace that enhances that sense of liberty."

The spot, featuring singer Emma Louise and her astronaut alter ego discovering and exploring the city and its close regions, is set to her cover version of the INXS classic, Never Tear Us Apart. The track was produced by record producer, composer and engineer Nick Launay and Midnight Oil's Jim Moginie.

Kangaroo Island, Let Yourself Go (2012):


To date the campaigns have achieved record results, along with a number of awards including the Grand Prix at Cannes Corporate Television & Media Awards, and for Cinematography at LIA Awards.

Credits for Adeliade, Breathe:
Agency: KWP! Advertising
Creative Director/Writer: James Rickard
Art Director: Michael Gagliardi
Agency Producer: Di Willson
Account Manager: Tristan Glover
Production Company: Moth Projects
Director: Jeffrey Darling
Executive Producer: Sarah Blair
Producer: Kate Sawyer
Editor: Adam Wills
Post Production: Kojo
Compositing & Colour Grading: Marty Pepper
Music: Never Tear Us Apart, INXS
Performer: Emma Louise
Producer: Nick Launay

information courtesy of campaignbrief

A Look At The Barbie Shoot For The 2014 SI Swimsuit Edition.

News has broken that this year's cover model for the annually anticipated Sports Illustrated Swimsuit Edition is none other than the disproportionately endowed blonde we know and love as Barbie.



For the 50th Anniversary issue Mattel teamed up with SI for the cover shoot and 4 page interior article which features a 1959 vintage Barbie doll in her classic black and white chevron suit, a new limited edition Sports Illustrated Swimsuit Barbie Doll in a contemporary version of the black and white bathing suit and a spread of 17 dolls from Mattel's Barbie Basics collection.



The partnership between the two brands includes the four-page advertising feature in the magazine, video clips; a cover wrap that will appear on 1,000 copies of the issue, declaring Barbie to be “The Doll That Started It All”; a limited-edition Sports Illustrated Barbie, to be sold exclusively on Target.com; and a beach-themed party on Monday night in Lower Manhattan.

Feelings are mixed about the doll gracing the cover, but that's no surprise given that both Barbie and SI have long been criticized about their unrealistic portrayals of women.

The dolls were shot by photographer Walter Iooss, who has shot many of the scantily clad SI Swimsuit models of the past.


The set:


Prepping the new doll:


Shooting the dolls:







Selecting the images for the feature:



The final Cover:


One of the four interior pages:


Here's a video look at the actual shoot, with lots of tongue-in-cheek references as to how well Barbie takes direction:



Information courtesy of SI and Mattel.

Sports Illustrated
Mattel

Inspired by Hefeweizen, Jelly Belly Introduces DRAFT Beer flavored Jelly Beans.

The following is the press release:
When candy makers at Jelly Belly Candy Company set out to create the world’s first beer flavored jelly bean, the question wasn’t how; it was what. Ale or Lager? Stout? Lambic? Pilsner? In the end, the company opted to pay homage to its German ancestry with a Hefeweizen-inspired ale flavor, and Draft Beer Jelly Belly® jelly beans took shape.



Beer has been a highly-requested flavor by consumers for decades. Jelly Belly is known as much for flavor innovation as perfection. The research and development team wanted to get it just right before announcing the new flavor to the world.



“This took about three years to perfect,” says Ambrose Lee (shown above), research and development manager for Jelly Belly Candy Company. “The recipe includes top secret ingredients, but I can tell you it contains no alcohol.”



The effervescent and crisp flavor is packed in a golden jelly bean with an iridescent finish. Beer connoisseurs will find the flavor profile to be clean with notes of wheat and a touch of sweetness. The aroma is mildly bready. While Draft Beer packs a flavor punch, it is alcohol free.


above: the new Jelly Belly flavor is slightly iridescent in color to emulate real beer.

“Usually the factory has a sweet and fruity aroma, but when we’re making this flavor it’s just like being in an ale house,” says Jeff Brown (shown below), vice president in charge of manufacturing for Jelly Belly Candy Company.



“Anyone who enjoys a good, cold beer will enjoy Draft Beer Jelly Belly beans for the simple fact that it tastes just as you’d imagine,” says Rob Swaigen, vice president of marketing for Jelly Belly Candy Company.

“I love the flavors in a good beer and Jelly Belly has managed to get that from brew to bean in an incredible way,” says Jackie Dodd, beer expert, cookbook author, and the voice behind the popular cooking with craft beer blog The Beeroness. “Jelly Belly found a way to fit 15 pints in the palm of your hand, they deserve an award.”



Draft Beer Jelly Belly beans are a wonderful gift for beer lovers for Father’s Day, birthdays, and even St. Patrick’s Day and Oktoberfest. The new flavor will be available at candy counters throughout the world in early 2014.

The Making Of:


Draft Beer is the latest in a long line of flavor innovations from Jelly Belly Candy Company. The company first created a non-alcoholic gourmet flavor in 1977 with Mai Tai. Since then, more flavors from Blackberry Brandy to Strawberry Daiquiri were developed, inspired by popular cocktails. Over the years, favorite flavors like Piña Colada (1983), Margarita (1995) and Mojito (2010) have helped carve out the Jelly Belly Cocktail Classics® collection of six cocktail flavors.

Flavor innovation doesn’t stop with the Jelly Belly bean flavor itself. Thoughtfully combining Draft Beer with other Jelly Belly bean flavors create “beer cocktail” flavors, a beverage trend among craft beer connoisseurs, including The Beeroness blog:

2 Draft Beer + 1 Peach = Beer Sangria
2 Draft Beer + 1 Red Apple = Beer cider
2 Draft Beer + 1 Lemon Lime + 1 TABASCO® = Michelada



The new flavor will debut at Winter Fancy Food Show in San Francisco and ISM in Cologne, Germany. The Beeroness will host a Tweet Up at 21st Amendment, 563 Second Street in San Francisco, on January 21 to introduce the new Draft Beer flavor to her beer-loving fans.

Jelly Belly beans contain four calories per bean and are fat free, peanut free, dairy free, gluten free, gelatin free, vegetarian and OU Kosher certified. For information, visit www.jellybelly.com.

Classic Romantic Paintings Get Subtly Animated in BEAUTY Video by Rino Stefano Tagliafierro

In this 10 minute video, BEAUTY, director Rino Stefano Tagliafierro takes 116 classic romantic paintings (all of which are listed at the end of this post) and slowly and subtly animates them, bringing the beauty in them to life. A slight tilt of the head, a dress raising ever so gently, petals falling from flowers - tiny, almost imperceptible movements, are expertly executed without changing the general composition or color of the original painting.



William Adolphe Bouguereau's original painting of The Nut Gatherers compared to a screen grab of the subtle animation. Note the arms, hands and grapes on the figure on the right:


The Manifesto: The Enigma of Beauty

«Devouring Time, blunt thou the lion’s paws,
And make the earth devour her own sweet brood;
Pluck the keen teeth from the fierce tiger’s jaws,
And burn the long-lived phoenix in her blood;»
(W. Shakespeare, Sonnet no. 19)

Over Beauty, there has always hung the cloud of destiny and all-devouring time.
Beauty has been invoked, re-figured and described since antiquity as a fleeting moment of happiness and the inexhaustible fullness of life, doomed from the start to a redemptive yet tragic end.

In this interpretation by Rino Stefano Tagliafierro, this beauty is brought back to the expressive force of gestures that he springs from the immobility of canvas, animating a sentiment lost to the fixedness masterpieces.

Its as though these images which the history of art has consigned to us as frozen movement can today come back to life thanks to the fire of digital invention.

A series of well selected images from the tradition of pictorial beauty are appropriated, (from the renaissance to the symbolism of the late 1800s, through Mannerism, Pastoralism, Romanticism and Neo-classicism) with the intention of retracing the sentiment beneath the veil of appearance.

An inspiration that returns to us the sense of one fallen, and the existential brevity that the author interprets as tragic dignity, with an unenchanted eye able to capture the profoundest sense of the image.

Beauty in this interpretation is the silent companion of Life , inexorably leading from the smile of the baby, through erotic ecstasies to the grimaces of pain that close a cycle destined to repeat ad infinitum.

They are, from the inception of a romantic sunrise in which big black birds fly to the final sunset beyond gothic ruins that complete the piece, a work of fleeting time. - Giuliano Corti (english translation: Thomas McEvoy)

The short film:


The paintings, in order of appearance:

Asher Brown Durand - The Catskill Valley‬

Thomas Hill - Emerald Bay, Lake Tahoe

Albert Bierstadt - Among the Sierra Nevada Mountains

Ivan Shishkin - Forest edge

James Sant - Frau und Tochter‬

William Adolphe Bouguereau - L'Innocence

William Adolphe Bouguereau - Song of the Angels

Ivan Shishkin - Bach im Birkenwald

William Adolphe Bouguereau - Le Baiser

William Adolphe Bouguereau - Nature's Fan- Girl with a Child

William Adolphe Bouguereau - The Motherland

Ivan Shishkin - Morning in a Pine Forest

William Adolphe Bouguereau - The Nut Gatherers

William Adolphe Bouguereau - Two Sisters

William Adolphe Bouguereau - Not too Much to Carry

Thomas Cole - The Course of Empire: Desolation

Martinus Rørbye - Entrance to an Inn in the Praestegarden at Hillested

William Adolphe Bouguereau - Sewing

William Adolphe Bouguereau - The Difficult Lesson

William Adolphe Bouguereau - The Curtsey

William Adolphe Bouguereau - Little Girl with a Bouquet

Claude Lorrain - Pastoral Landscape

William Adolphe Bouguereau - Cupidon

William Adolphe Bouguereau - Admiration

William Adolphe Bouguereau - A Young Girl Defending Herself Against Eros

William Adolphe Bouguereau - Dawn

William Adolphe Bouguereau - L'Amour et Psych

William Adolphe Bouguereau - Spring Breeze

William Adolphe Bouguereau - The Invation

William Adolphe Bouguereau - Nymphs and Satyr

William Adolphe Bouguereau - The Youth of Bacchus

William Adolphe Bouguereau - The Birth of Venus

William Adolphe Bouguereau - The Nymphaeum

Gioacchino Pagliei - Le Naiadi

Luis Ricardo Falero - Faust's Dream

Luis Ricardo Falero - Reclining Nude

Jules Joseph Lefebvre - La Cigale

John William Godward - Tarot of Delphi

Jan van Huysum - Bouquet of Flowers in an Urn

Adrien Henri Tanoux - Salammbo

Guillaume Seignac - Reclining Nude

Tiziano - Venere di Urbino

Louis Jean François Lagrenée - Amor and Psyche

Correggio - Giove e Io

François Gérard - Psyché et l'Amour

John William Godward - Contemplatio

John William Godward - Far Away Thought

John William Godward - An Auburn Beauty

William Adolphe Bouguereau - Flora And Zephy

Louis Jean François Lagrenée - Amor and Psyche

Fritz Zuber-Bühle - A Reclining Beauty

Paul Peel - The Rest

Guillaume Seignac - L'Abandon

Victor Karlovich Shtemberg - Nu à la peau de bete

Pierre Auguste Cot - Portrait Of Young Woman

Ivan Shishkin - Mast Tree Grove

Ivan Shishkin - Rain in an oak forest

William Adolphe Bouguereau - Biblis

William Adolphe Bouguereau - Elegy

Marcus Stone - Loves Daydream End

William Adolphe Bouguereau - Head Of A Young Girl

Hugues Merle - Mary Magdalene in the Cave

Andrea Vaccaro - Sant'Agata

Jacques-Luois David - Accademia (o Patroclo)

Michelangelo Merisi da Caravaggio - San Giovanni Battista

Roberto Ferri - In Nomine Deus

Michelangelo Merisi da Caravaggio - Cristo alla colonna

Michelangelo Merisi da Caravaggio - Incoronazione di spine

Paul Delaroche - L'Exécution de lady Jane Grey en la tour de Londres, l'an 1554

Michelangelo Merisi da Caravaggio - Decollazione di San Giovanni Battista

Michelangelo Merisi da Caravaggio - Sacrificio di Isacco

Guido Reni - Davide e Golia

Michelangelo Merisi da Caravaggio - Giuditta e Oloferne

Michelangelo Merisi da Caravaggio - Davide e Golia

Michelangelo Merisi da Caravaggio - Salomè con la testa del Battista

Michelangelo Merisi da Caravaggio - Davide con la testa di Golia

Jakub Schikaneder - All Soul's Day

Michelangelo Merisi da Caravaggio - San Gerolamo scrivente

Guido Reni - San Gerolamo

Pieter Claesz - Vanitas

Gabriel von Max - The Ecstatic Virgin Anna Katharina Emmerich

William Adolphe Bouguereau - Portrait of Miss Elizabeth Gardner

Jan Lievens - A young girl

Johannes Vermeer - Portrait of a Young Girl

Luis Ricardo Falero - Moonlit Beauties

Joseph Rebell - Burrasca al chiaro di luna nel golfo di Napoli

Luis Ricardo Falero - Witches going to their Sabbath

William Adolphe Bouguereau - Dante And Virgil In Hell

Théodore Géricault - Cheval arabe gris-blanc

Peter Paul Rubens - Satiro

Felice Boselli - Skinned Head of a Young Bull

Gabriel Cornelius von Max - Monkeys as Judges of Art

Michelangelo Merisi da Caravaggio - Medusa

Luca Giordano - San Michele

Théodore Géricault - Study of Feet and Hands

Peter Paul Rubens - Saturn Devouring His Son

Ilya Repin - Ivan il Terribile e suo figlio Ivan

Franz von Stuck - Lucifero Moderno

Gustave Doré - Enigma

Arnold Böcklin - Die Toteninsel (III)

Sophie Gengembre Anderson - Elaine

John Everett Millais - Ophelia

Paul Delaroche - Jeune Martyre

Herbert Draper - The Lament for Icarus

Martin Johnson Heade - Twilight on the St. Johns River

Gabriel Cornelius von Max - Der Anatom

Enrique Simonet - Anatomía del corazón

Thomas Eakins - Portrait of Dr. Samuel D. Gross (The Gross Clinic)

Rembrandt - Lezione di anatomia del dottor Tulp

Peter Paul Rubens - Die Beweinung Christi

Paul Hippolyte Delaroche - Die Frau des Künstlers Louise Vernet auf ihrem Totenbett

Elizabeth Jane Gardner Bouguereau - Too Imprudent

William-Adolphe Bouguereau - The Prayer

Michelangelo Merisi da Caravaggio - Amorino dormiente

Augustin Théodule Ribot - St. Vincent (of Saragossa)

Caspar David Friedrich - Abtei im eichwald



CREDITS

DIRECTOR: RINO STEFANO TAGLIAFIERRO

ASSISTANT DIRECTOR: LAILA SONSINO

2ND ASSISTANT DIRECTOR: CARLOTTA BALESTRIERI

EDITING - COMPOSITING - ANIMATION: RINO STEFANO TAGLIAFIERRO

MUSIC & SOUND DESIGN: ENRICO ASCOLI

ART DIRECTION: RINO STEFANO TAGLIAFIERRO

HISTORIOGRAPHER: GIULIANO CORTI

A Driveable Truck Made Of Ice Makes For One Cool Product Demo.

Here's a product demonstration that will leave you cold...  -49°C to be accurate. Canadian automotive parts retailer and manufacturer, Canadian Tire, constructed a completely drivable truck made of ice on the frame of a Chevrolet 2500HD to test the limitations of their MotoMaster Eliminator AGM battery. The truck was then used in a Canadian television commercial (shown at the end of this post).



They froze this battery to -49°C (-52° Farneheit) , then used it to start up the ice truck built out of more than 11,000 lbs of ice.





The project had numerous challenges. To put 14,000 pounds of ice on a regular truck frame, it had to be welded rigid because if it moves even a fraction of an inch it will crack the ice. And while your ice cubes at home may have a white center because of the air trapped inside, they had to remove all that air so the blocks were crystal clear.




The Canadian Tire Ice Truck even has an ice engraved vanity plate:



And an ice sculpted rear view mirror with an Ice Pine Tree Air Freshener hanging from it:


And ice sculpted side-view mirrors:


More pics:




The television commercial that aired in Canada:


And a look Behind The Scenes:


The tools that went into constructing the Canadian Tire Ice Truck:


Once it was all said and done, the ice truck had to be melted, which required a blow torch:


And here's an artsy time-lapse video (in reverse) of the ice truck....
Melt Video of the Canadian Tire Ice Truck (Extended):


Learn about the car batteries here

information courtesy of Canadian Tire;