ATMs become GAYTMs for The Sydney Gay and Lesbian Mardi Gras.

In their 8th year supporting the Sydney Gay and Lesbian Mardi Gras, sponsor and partner banking group ANZ celebrated by turning 10 ATMS into GAYTMs and are donating the ATM operator fees for non-ANZ cardholders to non-profit organization Twenty10 for the duration of the campaign.



The GAYTMs even dispense rainbow receipts:



Created by Whybin\TBWA Melbourne, each of the ten GAYTMs is decked out with a different theme and located around Sydney, Bondi Junction, Darlinghurt and Surry Hills.

Hello Sailor:

Location: 81 Oxford St, Darlinghurst

Mo'Town:

Location: 242 Pitt St, Sydney

Pink Ink:

Location: 410 Oxford St, Bondi Junction

Party People:

Location: 205 Castlereagh St, Sydney

Equal Love:

Location: 205 Castlereagh St, Sydney

Drag It Up:

Location: 81 Oxford St, Darlinghurst

Pride:

Location: 242 Pitt St, Sydney

Unicorn Dream:

Location: 388 George St, Sydney

Denim Darling:

Location: 543 Crown St, Surry Hills

Go Wild:

Location: 388 George St, Sydney



The Sydney Gay and Lesbian Mardi Gras is a non-for profit member based organization responsible for putting together the annual Parade and Festival, as well as a number of other events throughout the year. ANZ has been a major sponsor since 2007, with their recently announced three year Principle Partnership taking them to their 10 year anniversary supporting the event.

The press release:
ANZ Bank transforms ATMs into GAYTMs for Sydney Gay and Lesbian Mardi Gras
MELBOURNE, AUSTRALIA – Monday February 24, 2014 – ANZ is proud Principal Partner of the Sydney Gay and Lesbian Mardi Gras 2014. To celebrate, they’ve transformed central Sydney ATMs into dazzling GAYTMs to show their support for diversity and turning the day-to-day activity of withdrawing money into a fabulous experience.


above: GAYTMs in situ

Created by Whybin\TBWA Melbourne, each unique GAYTM has been inspired by gay and lesbian culture. The designs see each ATM being bejewelled by hand in rhinestones, sequins, studs, leather, denim and fur. From unicorns and drag queens to rainbows and tattoos, each GAYTM is a riot of colour and textures to celebrate the festival and show ANZ’s support for diversity.


above: installing the Hello Sailor GAYTM

As well as looking fabulous on the outside, selected ANZ GAYTM screens themselves have been given a makeover to carry messages and well-wishes such as ‘Hello gorgeous’, ‘Cash out and proud’, and of course… ‘Happy Mardi Gras!’.



And to complete the experience, the GAYTMs will dispense rainbow coloured receipts.

Beyond simply joining the party, ANZ is donating the ATM operator fees for non-ANZ cardholders from the GAYTMs to non-profit organisation Twenty10 for the duration of the campaign.



“ANZ’s GAYTMs are a fun and colourful way of bringing our ATMs out to celebrate diversity and show our support for one of Australia’s largest festivals,” said Carolyn Bendall, Head of Australia Marketing ANZ.

She added, “ANZ has been a major sponsor and participant of the Sydney Gay and Lesbian Mardi Gras since 2007, recently announcing a further three year commitment as inaugural Principal Partner.”

CREDITS:
Client: ANZ
Creative Agency: Whybin\TBWA Melbourne

Creative:
Executive Creative Director: Paul Reardon
Digital Creative Director: Damian Royce
Creatives: Tara Ford, Daniel Pizzato, Andy Lish
Digital Designer: Frieda Handoko

Production:
Executive Producer: Margot Ger
Producer: Lauren Pell
Digital Producer: Mish Fabok

Production Company - Will O'Rourke:
Project & Artistic Director: The Glue Society (James Dive & Pete Baker)
Executive Producer: Michael Ritchie
Head of Projects: Josh Mullens
Project Manager: Mel Reardon

Account Service & Planning:
Regional Group Head: Mim Haysom
Group Account Director: Claire Tenzer
Account Manager: Alice McCormack
Head of Digital: Kimberlee Wells
Digital Planner: Scott Woodhouse

PR:
PR Agency: Eleven PR
PR Director: Rob Lowe
Account Director: Fiona Milliken
Senior Account Executive: Claire Verlander

Cash out and proud at ANZ

Google Launches A Powerful TV Spot To Hype Their Chrome Browser.

A smart, moving and demonstrative new 90 second tv commercial achieves a dual purpose: introducing people to both Google's latest Chrome browser and Dan Savage's anti-bullying project, It Gets Better.

"It Gets Better" for Google Chrome:


The 90 second commercial is one spot in a new campaign for Google Chrome (another spot in the campaign is Dear Sophie) which premiered last Tuesday night during an episode of GLEE and shows people using Google Chrome’s toolbar and YouTube to record videos for the It Gets Better Project to empathize with and give hope to gay teenagers who fear bullying.

The ad shows some examples of videos uploaded to YouTube to support the project by people and celebrities:




According to the NY Times, The Google ad campaign, called “the Web is what you make of it,” is the biggest offline campaign ever for Google, which has typically shied away from advertising. It declined to disclose its spending plan.

The ads zero in on the computer screen, showing what people are typing, uploading and sharing, similar to the “Parisian Love” ad that aired during the Super Bowl in 2010, which told the story of an American exchange student who falls in love with a woman in Paris.



“We try to get rid of everything but the user and the tools and let you feel what is happening there, without a lot of commentary from Google itself,” said Andy Berndt, vice president of the Google Creative Lab, which created the campaign with the ad agency Bartle Bogle Hegarty.


Full Credits
Agency: Google Creative Lab
Client: Google
Executive Creative Director: Calle Sjoenell
Agency: BBH New York
Executive Creative Director: Pelle Sjoenell
Executive Creative Director: Robert Wong
Associate Creative Director: Jesse Juriga
Art Director: Steve Pack
Art Director: Caprice Yu
Copywriter: Jeff Johnson
Head of Broadcast: Lisa Setten
Project Manager: Jessica Beavers
Web Content Research: Nickerson Research
End Tag Graphic: Buck
Music Supervisor: Search Party Music
Executive Producer: Stephanie Diaz-Matos


The "It Gets Better" campaign, started in 2010 by Dan Savage, now boasts contributions from a number of high-profile names, including President Barack Obama, Secretary of State Hillary Clinton, and, as seen in this video, Woody from Toy Story." (The Advocate, 5.03.11)

You can download Google Chrome here

Absolut Opposes "Labeling" Of Lesbian, Gay, Bisexual and Transgender Minorities With Their Vodka No Label

Absolut Vodka is introducing limited edition naked bottles that do not feature the Absolut label or logo to mark the launch of its latest campaign In An ABSOLUT World There Are No Labels, an initiative which challenges prejudice against LGBT (Lesbian, Gay, Bisexual, Transgender) minorities.

Absolut wants to challenge labels and prejudice to make the world more diverse, vibrant and respectful. You will only find a discreet and easily removed sticker with the campaign manifesto on the bottle. This will encourage you to discard your labels and look beyond the obvious...




the press release:

ABSOLUT VODKA is introducing, In An ABSOLUT World, There Are No Labels, an initiative where ABSOLUT wants to challenge labels and prejudice to make the world more diverse, vibrant and respectful, and introduces a naked bottle – with no label, but with a lot of attitude. The limited edition bottle is available in selected markets starting in June 2009. At the same time ABSOLUT is launching absolut.com/nolabel where consumers from around the world are invited to discard their labels and prejudice about sexual minorities.

”For the first time we dare to face the world completely naked. We launch a bottle with no label and no logo, to manifest the idea, that no matter what’s on the outside, it’s the inside that really matters. We do it in support of the people who spend their entire lives, stamped with label by other people, says Kristina Hagbard, Global PR Manager at The Absolut Company.

The limited edition bottle is launched at Global Travel Retail and on selected markets in June, with a global launch following in September. It is without the ABSOLUT VODKA label or logo, which makes the iconic bottle as stylish as ever before. A discrete and easily removed sticker with the campaign manifesto encourages consumers to discard their labels and look beyond the obvious, and directs them to absolut.com/nolabel, where people from around the world (and with any sexual preference) are welcome to learn more about labels and prejudice.


above: The limited-edition bottle has no label or logo. A discreet and easily removable sticker with a campaign manifesto encourages consumers to discard their prejudices and labels and look beyond the obvious.

”This limited edition is extremely stylish with its clean and naked design. The bottle visually manifests our belief in diversity and our standpoint when it comes to sexual minorities. We encourage people to think twice about their prejudice, because in an ABSOLUT world, there are no labels” Kristina Hagbard finishes.

The global launch will follow in September.

ABSOLUT VODKA was one of the first consumer brands to embrace the gay community, and its ads have appeared in gay media since 1981.

The Absolut No Label blog

So, where can you get it?

It was available at select stores in sweden and starting Monday, July 13th it will be available at Selfridges . I do not know where in the US you can find it, but I'd check premium liquor stores and ebay.