The Nike "Biomorph" Launch Spot for Their Flyknit Running Shoes And How It Was Done.

Nike tapped David Rosenbaum of Mothership to conceive the :51 second short that launched its Flyknit technology and shoe collection. Inspired by the concept of body schema, David developed a story in which the shoe becomes a seamless extension of the runner’s foot through a progression of organic visuals, and took the piece from start to finish.

"Biomorph":


To develop an accurate visual expression for the innovative weaving process director David Rosenbaum met with Nike engineers and watched the shoes being made on customized industrial knitting machines.

The making of "Biomorph":


Credits:
Andy Walker, Nike/Dave Gold (music), Elias Arts, creative directors; Ed Ulbrich, Digital Domain, chief creative officer/Mothership, president; David Rosenbaum, Mothership, director; Paul Cameron, Mothership, director of photography; The Bergeron, Nike/Tiffani Manabat, Mothership/Nicola Wiseman, Digital Domain/William Lemmon, Digital Domain, producers; Jesse Canright, Nike/Tanya Cohen, Mothership/Digital Domain/Ann Haugen (music), Elias Arts, executive producers; Barb Freeman, Nike, production manager; Birthe Lauchengco, Mothership, production supervisor; Scott Gemmell, Mothership/Digital Domain, head of production; Rachel Mariscal, Digital Domain, digital production manager; Colin Woods, Digital Domain, editor; Richard Poulain, Digital Domain, storyboard artist; Brian Creasey, Digital Domain/Casey Benn, Digital Domain/Dave Carlson, Digital Domain/Gideon Vandergrift, Digital Domain, generalists; Kevin Culhane, Digital Domain, animator; Ken Jones, Digital Domain/Eric Ebeling, Digital Domain/


Learn more about the Nike Flyknit collection here

More Crazy Kicks for Adidas by Jeremy Scott for 2012 Spring, Summer, Fall & Winter.

Several different pairs of Adidas sneakers -and I use that term loosely- by the irreverent fashion designer Jeremy Scott have been designed over the past few years and more new ones have just arrived for 2012 Spring/Summer and new designs for 2012 Fall/Winter are leaking out.

First, a sneak peek at some of the new Jeremy Scott Designs for Adidas 2012 Fall/Winter collection:






above: a preview of what's coming from Jeremy Scott for Adidas Fall/Winter 2012. Images courtesy of Eu Kicks and Wait Fashion

Below is a look at some of Jeremy Scott's unusual shoe designs for Adidas which are presently available. From the Adidas ObyO (Originals by Originals) collection, the following shoes come in both adult and children's sizes available depending upon the style.






















The JS wings is one of the best known designs by Jeremy Scott for Adidas. Previously available in metallic leather, colored leathers and camo is now available in lollipop-colors, denim, stars and stripes, satin, translucent and glow in the dark.

Multi-colored:

Denim:

Stars and Stripes:

Translucent/Inflatable:

Glow In The Dark:

Satin:


Jeremy Scott's clothing collections for Adidas are equally as wild (Madonna's dancers in the Super Bowl were wearing them, here's a few highlights.





To see the latest Jeremy Scott fashions for the brand, check out the look book for the Summer 2012 Jeremy Scott Adidas fashions here on Hypebeast.

buy the shoes shown in this post from Adidas here
or the following sites:
RMK Store
Here and here

Superhero Sneaks! Converse Introduces DC Comics Kicks; Batman, Flash & Superman.

Converse has teamed up with DC Comics for a collection of special hi and low Chuck Taylors for Men. The collection consists of 6 different pairs of kicks; three Batman, one Flash and one Superman.

Introducing The Dr. Seuss Chuck Taylor Kicks Collection From Converse.

Converse Chuck Taylor All Stars has a super fun new Dr. Seuss Collection of kicks for young and old alike. The collection has just under 20 pairs, with some for infants, some for children and a few styles for adults.

"From near to far, from here to there,
funny things are everywhere" - Dr. Seuss

Taking the imagery, words and art from Dr. Seuss favorites, the canvas athletic shoes feature the Cat In the Hat, Thing 1 and Thing 2, Red Fish and Blue Fish, Circus and Zoo art, all in the whimsical drawing style of Theodor Seuss Geisel. Here's a look at all o the shoes in the collection.


One Fish Two Fish Converse Chuck Taylors:



Thing One and Thing Two Converse Chuck Taylors:






Cat In The Hat Converse Chuck Taylors:





Miscellaneous Dr. Seuss Converse Chuck Taylors:



Each pair of shoes shown comes in a Dr. Seuss Cinch Sak , shown below:



Or Shop for all other things Seuss here!