Front Design Group Uses Their Own Doodles For A New Sofa Design for Moroso.

The new Doodle Sofa from Moroso was born out of a habit that many of us have- designers in particular. Created by the Swedish design group Front, all three members (Sofia Lagerkvist, Charlotte von der Lancken and Anna Lindgren) used doodles they had made during design meetings to create the sofa's pattern.




The name Doodle embodies the spirit of the new sofa for the modern italian furniture brand. Lines drawn distractedly on a sheet of paper, like doodles, become the decoration of the covers which are then embroidered and laid over the frame like a folded blanket.



The shape of the sofa is that of a folded semicircle whose ends become armrests naturally incorporated in the frame.




Front Design says:
"We doodle absent mindedly - doodling is a kind of half-conscious creative work. It is both a distraction, and also thought to help you concentrate on whatever you are doing at the same time.

The decoration is a kind of by-product of Front's creative process, inscribed onto the folded half circle of the sofa's form.

Moroso

SODA - Modern Furniture Design from Nada Nasrallah and Christian Horner

above: the Lester leather indoor deck chair by SODA design.

Design studio SODA Design, based in Vienna, is comprised of Nada Nasrallah and Christian Horner, who met studying Industrial Design at the University of Applied Arts in Vienna and the ENSCI/Les Ateliers in Paris.

They have created tailored, elegant products for such respected and well-known brands as Ligne Roset, MDF Italia, Rapsel spa and Wittman and have garnered numerous awards, nominations and exhibitions for their work.

What intially caught my eye was their stunning leather tufted deck chair and matching ottoman, The Lester — a deckchair for indoor-use with fine leather upholstery produced by Wittmann Möbelwerkstätten.



So, I looked into them a little more and found they have have a project portfolio worth sharing.

Two of their most recent projects:

The SO chair presented at SALONE DEL MOBILE 09 at LIGNE-ROSET, and the ARNE bathtub nominated for ELLE DECO International Design Awards

Other projects:

Dorian Mirror/hanger:

Leather indoor raft (prototype):

The Lester with leather raft and leather innertube prototypes:

The Tavolino side table/magazine holder:


Salt and Pepe - Magnetic Salt and Pepper shakers:

The Rondo chair:

The Lux - an illuminated bar table:

The York leather sofa:



About the designers:


Coming from the different professional backgrounds of carpentry and gold/silversmith, the common interest that lead to their working together was the taking up of challenging design projects. With teaching experience from the NDC/Kingston University and work experience at Sottsass Associati and Paolo Rizzatto in Milan, Philips Design Vienna/ Singapore and SAGEM, Soda Designers are now based in Vienna and are engaged in a variety of projects covering furniture, consumer-electronics and interior design.


SODA Design

Nada Nasrallah & Christian Horner
Liniengasse 18, 1060 Wien, Austria
tel +4369919458281 / +4369919458282 fax +4319458281
mail: soda@soda.at

Sport-Inspired Furniture From Arik Ben Simhon

Arik Ben Simhon is an Israeli designer whose latest furniture collection was inspired by sports equipment and elements found in the gym. We're not talking barbell lamps, beanbag chairs covered in sports jerseys or a coffee table made of skate decks.

These are modern, high quality, sophisticated leather and upholstered pieces that take their design cues from the protective pads worn in sports like hockey and skateboarding and the metal tubular elements of work-out machinery.


above left: pro-tec hip and tailbone pads and right, Ben Simhon's leather chairs



The inspiration:


above: Protective hockey gear for the heart, kidney and spleen

above: Protective gear from pro-tec for hips, tailbone and knees

Clearly inspired by the protective pads shown above, a few chairs from the collection:



The collection includes sofas, easy chairs and occasional seats as well as more obscure items such as a rocking chair, children’s high chair, hammock and punching bag.

Materials include full-grain fashion-quality leather in monochrome and metallic hues with flashes of color introduced thorough ultra-bright occasional seats and bright velvet chairs.

 With a wink to chesterfield upholstery techniques many of the pieces are stitched and padded by hand, imparting a sense of humour often found behind these designs.



He premiered this unusual collection as part of Superstudio’s concept “Temporary Museum for New Design” during Milan Design Week 2009 this past April:


The Chairs:

Mickey Max:

Little Cube:

Goldy:

Shazlong Ex Mackey:

Box:

ExtraBox:

Box & Half:

Supermuscoli:


Taison:

Mamma Son:




The Sofas:

Mentallys:

Soft Cube Sofa (leather and suede):

Mr. T:

Little Mamma:

Chocolate:


Miscellaneous items:

Punching Bag:


The Bici stool:



The Tarzan hammock:


The Dondolo Rocker:


The Bambini Highchair:




Tel Aviv designer Arik Ben Simhon is known for bold design pieces which reference the fashions of contemporary culture and sport. Beginning his career in design at the age of 24 he first worked on a series of commercial projects in the capital including hotels, clubs, restaurants and bars.

Now, after a successful international launch in 2008, he is not only considered one of the most prominent and influential designers in Tel Aviv but is widely achieving recognition on a global scale.
 


About the new collection, 
Ben Simhon says “For the new collection I started by looking at 1930s movement photography and juxtaposed this with fashion. Sport has been pivotal in fashion since the 70s with functional high performance sports clothing moving from the sport hall and streets to a high fashion context. I wanted to capture this with furniture that is made to the highest quality but that maintains a cool informal edge.” 


“In uncertain times I hope to evoke positive emotion and give people a piece of furniture which they will want to live with for years, an “investment piece” both from the practical aspect but also the emotional” 


all information and photos courtesy of Arik Ben Simhon, ecxpet the sport equipment potos

To see the complete collection, visit Arik Ben Simhon

Arik Ben Simhon
110 NAHALAT BINYAMIN ST
TEL-AVIV 66066 ISRAEL
Tel. +972 (0)3 683 7865