Front Design Group Uses Their Own Doodles For A New Sofa Design for Moroso.

The new Doodle Sofa from Moroso was born out of a habit that many of us have- designers in particular. Created by the Swedish design group Front, all three members (Sofia Lagerkvist, Charlotte von der Lancken and Anna Lindgren) used doodles they had made during design meetings to create the sofa's pattern.




The name Doodle embodies the spirit of the new sofa for the modern italian furniture brand. Lines drawn distractedly on a sheet of paper, like doodles, become the decoration of the covers which are then embroidered and laid over the frame like a folded blanket.



The shape of the sofa is that of a folded semicircle whose ends become armrests naturally incorporated in the frame.




Front Design says:
"We doodle absent mindedly - doodling is a kind of half-conscious creative work. It is both a distraction, and also thought to help you concentrate on whatever you are doing at the same time.

The decoration is a kind of by-product of Front's creative process, inscribed onto the folded half circle of the sofa's form.

Moroso

Sneak Peek at Edward van Vliet's Sushi Collection For Moroso

Not yet on the market, Moroso's newest collection of seating, pouffes and rugs is named the Sushi Collection. This special combination of different elements is indeed the key characteristic of this collection, which unites simple, clean lines with exquisite patchwork embroidery, evocative of Japanese or Moroccan moods, and embroidered, ultra-modern geometric patterns.

The pieces, as well as the fabrics in the collection have been designed by Edward van Vliet.


Above: Dutch designer Edward van Vliet

Edward van Vliet is a Dutch interior designer who started off as a fabric designer before moving into interior design and large-scale furnishing projects, including Derlon Hotel and NL Hotel in Amsterdam.



He worked with Patrizia Moroso on this collection (shown above). She describes her perception of the creativity of a designer she has known for years: "Edward has a very light, free and easy approach to designing, and he also has a talent for amalgamating very different elements. The contrast highlights their differences and, as in life, it becomes the most attractive and interesting side of things".



The Sushi collection is a sophisticated wrapping concept inspired by universal layers, found also in nature and architecture.



The Karmacoma from this collection is a sofa with a hard shell, medium firmness support pillows and comfortable pillows on the surface. Each layer distinguished by a different sort of upholstery:




The donut pouffe incorporates some of the same geometric fabrics:




The Sushi seat





The Juju seat





Lighting
The large and small geospere Rontonton lamps are three dimensional geometric bodies made out of plastic and aluminum perforated sandwich sheet. The light radiates through the perforated sheets adding an additional layer onto all other designs.





Rugs
The Spirocube rug is another interpretation of modernistic folklore. It shows a two dimensional pattern of geometric spiral figures.



The Sushi light carpet for Moroso incorporates the Carp design seen on their sushi seat:




The full Sushi Collection will be previewed in the Moroso showrooms in Amsterdam on the 23rd of February, in Milan on the 25th of February and in Miami on the 5th of March.

Moroso Spa
Via Nazionale 60
33010 Udine
Italy
Phone +39-0432-577111
Fax +39-0432-570761

www.moroso.it
images of the collection courtesy of Moroso and Edward van Vliet