Jeffrey Darling's Ad Campaign For South Australian Tourism. (All 3 Spots)

The third but no means final installment of the ads by KWP! for South Australian Tourism Commission (SATC) launched earlier this month. Following on from the highly successful Kangaroo Island, Let Yourself Go and Barossa, Be Consumed (both shown in this post) campaigns comes Adelaide, Breathe.

All three have been the result of a partnership between the South Australian Tourism Commission, KWP! Advertising and Moth Projects. In particular director Jeffrey Darling and KWP! creative director James Rickard.

The most recent, Adelaide. Breathe is 1:46 seconds of stunning imagery with a fabulous cover version of INXS "Never Tear Us Apart" sung by Australian singer /songwriter Emma Louise.

Adelaide Breathe:


When embarking on the third ad in the series, the group were very conscious of the fact other advertisers, particularly but not exclusively in the tourism category were not only taking note, but also beginning to emulate what they had done. It became imperative to step things up again and the team has done so with Adelaide, Breathe.

"What I was interested in is how we could create a new language and a new ground swell instead of resting on our laurels. This is where the success of the previous pieces has come from: to dictate the game, not be a follower - even if it is the swell we created." says Darling. "Above all I wanted the piece to be entertaining. An appreciation of entertainment and art seems to sit at the very core of Adelaide's soul."

Barossa. Be Consumed (Music: Nick Cave & The Bad Seeds - Red Right Hand):


Adds Rickard: "Like many cities, Adelaide is a multilayered proposition, but what sets it apart from others is its creativity, youthful entrepreneurialism and freedom that are attributes of its DNA as a freely settled colony. It is the combination of space and pace that enhances that sense of liberty."

The spot, featuring singer Emma Louise and her astronaut alter ego discovering and exploring the city and its close regions, is set to her cover version of the INXS classic, Never Tear Us Apart. The track was produced by record producer, composer and engineer Nick Launay and Midnight Oil's Jim Moginie.

Kangaroo Island, Let Yourself Go (2012):


To date the campaigns have achieved record results, along with a number of awards including the Grand Prix at Cannes Corporate Television & Media Awards, and for Cinematography at LIA Awards.

Credits for Adeliade, Breathe:
Agency: KWP! Advertising
Creative Director/Writer: James Rickard
Art Director: Michael Gagliardi
Agency Producer: Di Willson
Account Manager: Tristan Glover
Production Company: Moth Projects
Director: Jeffrey Darling
Executive Producer: Sarah Blair
Producer: Kate Sawyer
Editor: Adam Wills
Post Production: Kojo
Compositing & Colour Grading: Marty Pepper
Music: Never Tear Us Apart, INXS
Performer: Emma Louise
Producer: Nick Launay

information courtesy of campaignbrief

Sony Bottles Their Waterproof MP3 Players And Sells Them Via Vending Machine.

DraftFCB of Auckland has created a marketing first - The Bottled Walkman. To illustrate the waterproof properties of Sony's W Series MP3 player, they cleverly packaged the device in bottles full of water and then hijacked a vending machine in a gym and transformed it into a product display, distribution channel, and talk piece.







Targeting swimmers specifically, the unique idea removes barriers to purchase, allowing swimmers to buy the product inside of gyms and public pools as easily as buying a bottle of water.



The effort was further supported with additional signage in the pool area:



Video:


See the full creative credits here

They are only packaged this way in new Zealand, but you can purchase them here

William Wegman Trades In His Weimaraners For Greyhounds In Trussardi's Spring Ad Campaign.

Italian brand Trussardi asked artist and photographer William Wegman to create its spring/summer 2014 advertising campaign. For the first time in his career, the American photographer famous for the photos of his gorgeous Weimaraners will be working with a new subject: Trussardi's greyhound, which he photographed to celebrate the 40th anniversary of the brand logo.



"I dedicate this project to the greyhounds of Trussardi: mysteriously calm, wonderfully photogenic and most of all incredibly elegant" - William Wegman

The "Making Of" video:


Fashion, art and photography meet to create a series of pictures in which the greyhound stars with the most iconic clothes and accessories of the Trussardi spring/summer 2014 collection designed by Creative Director Gaia Trussardi.

The ads were designed to run as the following spreads:




And as single page ads:







Photographer William Wegman with one of his Weimaraner Pups:


Trussardi greyhounds have been a mascot for the brand since it's inception and appear in their logos and most of their ad campaigns. Below are images from Trussardi's  Fall/Winter 2012 ad campaign shot by Karim Sadli in which the regal Greyhound also appeared.



Trussardi logos:


Trussardi products and accessories are concentrated on accessories, 100% Made in Italy, with style that is strong and subtle, incisive and fresh. The selection of leathers and materials is unparalleled, characterized by uncompromising quality and peerless expertise gained through 100 years of experience. Trussardi is a comprehensive brand, in constant development, that includes a city bike, pet accessories, perfumes, candles, and eyewear. Trussardi garments and accessories are available at the world's most prestigious multibrand stores, in addition to the Trussardi boutiques in Milan, Rome, Shanghai, Macao, and online.

Trussardi 

William Wegman

Newcastle's Mega Huge Super Bowl Ad Campaign For The Mega Huge Super Bowl Ads They Didn't Make.

In a clever twist on being clever, Newcastle Ale (which is owned by Heineken) has launched a Mega Huge anti-Super Bowl Ad campaign mocking the fact that they didn't create a mega Huge Super Bowl ad campaign.  With tongue-in-cheek banners, a website and a series of videos, they manage to make fun of everything related to Super Bowl advertising through the creative process, the focus group research, the teaser/trailer/making of phenomenon, the would-be pitchmen: Anna Kendrick and Keyshawn Johnson and of course, the prohibitive cost.

Here is the full campaign (thus far) followed by the press release:

The banner:


Their Facebook Page cover photo:


Their website home page:


The 9 funny videos below are shown in the order in which they were released:

1,. The Ad Newcastle made to prepare you for the ad they didn't make:


2. Newcastle's Cheap Ad they made for the pricey ad they didn't make:


3. The Teaser for the Trailer for Newcastle's Mega Huge Football Game Ad.
It's so epic, they made a trailer for the trailer:


4. The Official Stock Footage Trailer for the Mega Huge Football Game Ad they didn't make:


5. Newcastle's Mega Huge Football Ad Focus group:


6. Actual focus groups react to the Mega Football Ad they didn't make:


7. Keyshawn Johnson: Behind The Scenes of the Mega Huge Football Ad they almost made:


8. Anna Kendrick: Behind The Scenes of the Mega Huge Football Ad they almost made:


9 IT'S OFFICIAL: Real Focus Groups gave Newcastle's Mega Huge Football Game Ad a Mega Huge Score:


A 10th video is expected soon:


The Press Release:

Newcastle Brown Ale taps Anna Kendrick and Keyshawn Johnson to star in the greatest Big Game ad never made

Actress and singer Anna Kendrick has racked up an impressive string of triumphs: Oscar, Golden Globe and Screen Actors Guild nominations for her performance in “Up in the Air;” a starring role in the hit film “Pitch Perfect;” and most recently with her 2013 triple-platinum single, “Cups.” But she will never get the chance to play what might have been her greatest role yet: the lead in an epic, Big Game spot for Newcastle Brown Ale.

It’s too bad Newcastle doesn’t believe in spending millions on a Mega Huge Football Game ad because it would have been amazing. Instead, Kendrick and football legend Keyshawn Johnson are taking center stage in a tongue-in-cheek marketing effort dubbed “If We Made It” that pokes fun at the ridiculous excess, overused schtick and over-the-top antics found in traditional Big Game commercials.

Newcastle may not be making the ad, but fortunately fans will be able to see all the trailers, storyboards, focus groups and behind-the-scenes interviews with Kendrick and Johnson at www.IfWeMadeIt.com. There also will be fresh content posted in real-time on the day of the Big Game.

“We think the formula for creating the most epic Big Game commercial of all time is pretty simple, but when it comes down to it, we’d rather have people drink our beer while watching other companies’ ads,“ said Charles van Es, senior brand director for Newcastle Brown Ale. “And to be honest, we don’t really have the money or permission to advertise on the game either.”

What did the world miss when Newcastle decided to keep its focus on making great beer instead of spending millions on making outlandish ads? Giant robots, beach babes and crazy celebrity cameos – as well as Kendrick starring as Hot Party Girl #1 and Johnson voicing a skateboarding cat.

“It’s a shame Newcastle didn’t have the budget to actually produce and air this ad. I was really looking forward to a huge paycheck for doing no real work at all,” said Anna Kendrick. “Indie cred from award-winning films is great and all, but I can’t buy a new car with indie cred.”

“Newcastle asked me to be in its Big Game ad, and I wish they would’ve made it, because I truly believe it would’ve been the greatest football-related thing I’ve ever done,” said Keyshawn Johnson. “For years, I’ve dreamed of voicing a skateboard-riding cat in a beer commercial, and thanks to Newcastle, I nearly achieved that oddly specific goal.”

Fans can join in on the fun at www.IfWeMadeIt.com or by following Newcastle on Facebook and Twitter, where they’ll find a variety of humorous content related to the astonishing Big Game ad that would have blown the world’s mind – everything except the ad, of course.

The program was created in partnership with Droga5 and is part of Newcastle’s long-running “No Bollocks” campaign, which takes a lighthearted, no-nonsense, honest approach to marketing by shining a light on the silly, stale and sometimes deceptive clichés often found in beer advertising.

www.IfWeMadeIt.com

A Very Moving Olympics Ad You'll Probably Never See, But Ought To.

This simple but powerful minute long Olympics commercial created by BBDO New York for their client Guinness Beer, illustrates the power of words.

Not For Metrosexuals or Euro Trash, The Duke Cannon Supply Co. Caters To The Manliest of Men.

I'd never heard about the Duke Cannon Supply Co. until my friend Joel posted one of their "Big Ass Bricks Of Soap" on Facebook. Intrigued and amused by the "Smells like naval supremacy."  line and the great bold package design, I did some research. I was thrilled to find their site peppered with a great sense of humor as well as some very fun, albeit über-Macho, Military-inspired grooming products for men.

The Chicago-based company's products make you smell and feel laden with testosterone , while also helping out military veterans. A portion of the proceeds directly supports Veteran causes. For more details on that, go here.


above: Their manifesto of sorts, as it appears on their home page.

With legit military guidance and an industrial design flavor, the brand offers 5 different Duke Cannon Soaps (there's even a set available with a hatchet), two shampoos and shaving cream. The copy on the packaging is smart and witty and not for pansies or those who expect to be pampered.

I had to include their clever descriptions along with their product images for you.

BIG ASS BRICKS OF SOAP


This soap product is designed to meet the high standards of hard working men who want to get clean & smell good without using feminine shower gels and accessories. This product is modeled after the rough cut, "brick" style of soap used by GIs during the Korean War and is manufactured in the same plant that was the primary supplier of military soap for over 20 years.



Big Ass Brick Of Soap - Black Bar 3-pack

Smells like accomplishment.
This new soap product from Duke cannon Supply Co. is designed to meet the high standards of hard working men. The incredibly masculine scent of bergamot and black pepper evokes the feeling of drinking a fine scotch in a wood-paneled den. Simply put, it is the scent of accomplishment. Like all Duke Cannon soap products, each brick is large (10 oz.) and contains steel cut grains for maximum grip.

Big Ass Brick of Soap - Green Bar 3-pack

Smells like Victory.
The Duke Cannon Supply Co. Big ass brick of soap is designed to meet the high standards of hard working men who want to get clean and smell good without using feminine shower gels and accessories. True to its name, our soap is big (10 oz.) and will last much longer than the chick-sized bars in your local grocery. It also smells awesome (clean, fresh scent) and contains steel cut grains for maximum gripability. If you enjoy activities like drinking american beer or using power tools, then frankly, this is the only soap meant for you.

Big Ass Brick Of Soap - White Bar 3-pack

Smells like productivity
For the early rising man who leads a life of productivity, duke cannon created a soap with a hint of menthol to cool the skin and wake him up so he can get things done. This new superior grade product from duke cannon has a fresh mint smell and contains steel cut grains for maximum grip. Net wt. 10 oz.

Big Ass Brick of Soap - Blue "Naval Supremacy" 3-Pack

Smells like naval supremacy.
Introducing the latest home run from Duke Cannon. While other blue soaps are named "Ocean Force" or "Summer Mist," our blue soap is the only one big enough to be named "Naval Supremacy." With a package sporting the official colors of the U.S. Navy, this superior grade product weighs in at a hefty 10 oz. and has steel cut grains for maximum grip.

Duke Cannon Heavy Duty Hand Soap 3 Pack

Duke Cannon doesn't spend all day typing emails on a laptop. And he damn well sure has never gotten a manicure. His hands build tangible things like v8 engines and two story decks. And hard work makes hands dirty. That's why duke cannon offers a heavy duty hand soap, a rough cut brick formulated with pumice to clean the hands of hard working men. It is modeled after heavy duty soap supplied to GIs during the Vietnam war. Like all duke cannon bricks of soap, this one weighs in at a hefty 10 oz., almost 2x the size of other pumice soaps.

Duke Cannon "El Cuatro" 4 Ct. Variety Pack

We understand it can be difficult to choose among victory, productivity, accomplishment, and naval supremacy. Hell, they all sound good, and they certainly are. Therefore, hedge your bet by purchasing this 4 ct. "El Cuatro" variety pack, featuring one each of our outstanding big ass bricks of soap. You will never get a better smelling package in the mail.

Limited Edition U.S. Military Field Box Gift Pack


Back by popular demand. While clown soaps offer a free loofa, The Duke Cannon Gift Pack offers a Variety Pack of 5 Big Ass Bricks of soap (one of each variety + one heavy duty hand soap), and an authentic Military Field Box used to carry .30 Cal Ammunition. These cans are reusable and watertight and they make for great hunting/camping storage cans or the greatest lunch pail ever. And, as a nominal bonus, we are offering a free Stanley Screwdriver, proudly made in the USA like all Duke cannon products
NOTE: CANS ARE IN USED CONDITION, AND THEREFORE HAVE DENTS AND SCRATCHES.

The American Soap and Hatchet Set


Duke Cannon’s American Soap & Hatchet Set is to be used by workers, explorers, and craftsmen—NOT FOR CLOWNS. Each item has been built for general purpose use or combat, as needed:
• Duke Cannon Hatchet made of razor sharp US steel forged to genuine American hickory
- Color: Stealth
- Specs: 19oz head weight, 18” handle length
- Each Duke Cannon Hatchet is hand crafted, so no two are exactly the same
• Carhartt IFD Cold-Weather Skull Cap. Protects against all elements. Not to be worn by guys named Skyler when the weather reads above 50 degrees. IMPORTED FROM DETROIT.
All Five Big Ass Bricks of Duke Cannon soap:
- Smells Like Victory
- Smells Like Accomplishment
- Smells Like Productivity
- Smells Like Naval Supremacy
- Heavy Duty Hand Soap

HAIR PRODUCTS:

Duke Cannon 2-in-1 Hair Wash - Hard-Working Clean



Duke Cannon has little patience for skinny jeans, veggie burgers, or products of inferior quality. His new Hard-Working Clean 2-in-1 Hair Wash has been engineered with only Superior Grade ingredients:
- Protein for strength
- Vitamin E for antioxidant protection
- Vitamin B5 for conditioning
- No harsh sulfates or parabens
Duke Cannon 2-in-1 Hair Wash is for men of higher taste, not clowns.

Duke Cannon 2-in-1 Hair Wash - Thickening Formula



For "News Anchor Thick" Hair
Duke Cannon has no interest in salads, male capri pants, or products of inferior quality. His new Thickening Formula 2-in-1 Hair Wash has been engineered with Superior Grade ingredients:
- Protein for strength
- Tea Tree Oil and Menthol to wake you up
- Vitamin B5 for conditioning
- No harsh sulfates or parabens
Duke Cannon 2-in-1 Hair Wash is for men of higher taste, not clowns.

SHAVING CREAM

Superior Grade Shaving Cream


If left untouched for three days, Duke Cannon's beard would grow a beard. Therefore, he needs a shaving product that will clean him up without the burn. His barbershop formula shaving cream is engineered with only Superior Grade ingredients:
- Aloe Vera for relief
- Shea Butter for hydration
- Macadamia Nut Oil for the closest possible shave
- Calendula Extract for recovery
Duke Cannon Superior Grade Shaving Cream is for men of higher taste, not clowns.

ASSORTED KITS

Duke Cannon Class VI Supply Kit 1.0


Like a set of tools for the bathroom, the Duke Cannon Class VI Supply Kit contains grooming essentials for the man of higher taste. The clear gift box contains:
- Super Grade 2-in-1 Hair Wash (Hard-Working Clean) (10 oz.)
- Superior Grade Shaving Cream
- Big Ass Brick of Soap (Smells Like Victory)
- Big Ass Brick of Soap (Smells Like Naval Supremacy)
The chances of a man returning that sweater from Express? Pretty high. The chances of returning this collection of home runs from Duke Cannon? Pretty damn low. For excellent giving, consider the Class VI Supply Kit.

Duke Cannon Class VI Supply Kit 2.0


Like a set of tools for the bathroom, the Duke Cannon Class VI Supply Kit contains grooming essentials for the man of higher taste. The clear gift box contains:
- Super Grade 2-in-1 Hair Wash (Thickening Formula) (10 oz.)
- Superior Grade Shaving Cream
- Big Ass Brick of Soap (Smells Like Productivity)
- Big Ass Brick of Soap (Smells Like Accomplishment)
The chances of a man returning that sweater from Express? Pretty high. The chances of returning this collection of home runs from Duke Cannon? Pretty damn low. For excellent giving, consider the Class VI Supply Kit.

CUSTOMER REWARDS


As if buying these fun and unique products weren't enough, they offer customer 'rewards'- very macho types of items. As they hilariously state on their site:
"If you buy lots of Duke Cannon Supply Company products, you get free stuff. Not stupid crap you don't need. Instead, we offer items that are Duke Cannon certified -- actual things he likes and uses. So save your UPCs, and when you have enough, email us at the address below, tell us what you want, and we'll send you some useful stuff."


Shop Duke Cannon Supply Co.

Buy Duke Cannon Soaps here as well