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Showing posts with label liquor launch. Show all posts
Showing posts with label liquor launch. Show all posts

Limited Edition Star Trek Wines Feature Labels With The Artwork of Juan Ortiz.




STAR TREK, the wine, is a limited edition of varietals that features artwork designed by artist Juan Ortiz in celebration of Star Trek: The Original Series. Fans will recognize three of the wine labels as three of the most beloved episodes of all time: “The City on the Edge of Forever,” “The Trouble with Tribbles” and “Mirror, Mirror.”

The Collection
These first ever Star Trek wines are being released as a limited edition collection with limited production. Each wine commemorates one of Star Trek's most famous episode from The Original Series.

From the delicate Bajoran spring wine of Kendra province to the fruity bouquet of rare Tulaberry wine, Star Trek has a longstanding appreciation for wine and its many varietals and complex flavors. STAR TREK, the wine, sourced from Viansa Winery in Sonoma, California, is a medium bodied red blend of Merlot, Sangiovese, and Cabernet Franc. This beautifully developed blend shows its unique character for a balanced and complex wine that’s pleasurable from start to finish. A limited 1701 cases of wine have been produced, all of which are available for sale exclusively on Vinport.com.

Episode: The City on the Edge of Forever


Often voted by Trekkies as their all-time favorite episode from The Original Series, "The City on the Edge of Forever" first aired in April of 1967. In order not to disrupt and change the course of history, you should consider adding this wine to your collection. (The poster above which was used for the label is available for purchase here)

Episode: Mirror Mirror


One of the most iconic and memorable Star Trek episodes ever created, "Mirror Mirror" first aired in October of 1967. Be careful not to travel through any ion storms, as your savage counterpart will surely try to steal your wine!
(The poster above which was used for the label is available for purchase here)

Episode: The Trouble with Tribbles


One of the most beloved Star Trek episodes ever created, "The Trouble With Tribbles" first aired in December of 1967. While the Tribbles were quick to multiply, the wine will unforunately be quick to disappear.
(The poster above which was used for the label is available for purchase here)

The Labels
Each of the labels has been designed by famous artist, Juan Ortiz. Commissioned by CBS, Juan Ortiz has created a collection of 80 original prints to commemorate each episode of The Original Series (including the unaired pilot episode).



The book, Star Trek: The Art of Juan Ortiz is a new hardcover book available September 2013 and can be pre-ordered here.

The Wine


The wine used in this collection is produced from the award-winning Viansa Winery in Sonoma, California. It is a special blend of Merlot, Sangiovese, Cabernet Franc, Dolcetto, Tinta Cao, and Tempranillo. The blend comes together to create a medium-bodied, easy drinking red wine that is full of depth and character.


STAR TREK, the wine, is licensed by CBS Consumer Products and retails for $24.99 on Vinport and can be enjoyed with pizza, grilled meats or vegetables, or your favorite Romulan dish.


Shop for the Star Trek Wines here

Smart Marketing: Wines For Dummies. Actual Wine, Not Books.




By now we all know there are several published Wines For Dummies books. From Italian Wines to Reading Wine Labels, the Wiley brand offers many ways to get to know your vino. But now, they sell actual wines. That's right, bottles of Wines For Dummies. Not fine wines, mind you, but basic 10$ bottles of Chardonnay, Pinot Grigio, Cabernet Sauvignon and Chianti for the novice.



Graced with the familiar looking labels, the wines are a brilliant marketing idea as an offshoot of a well established brand. They may not be the sort of thing you'd bring to impress a date or a dinner party host, but are a fun way for the beginner to explore the basics of the fermented grape.






Drinkhacker reviews each of the wines as follows:

2012 Wines for Dummies Pinot Grigio IGT – A real Italian Pinot Grigio. Mildly tropical and atypical for Pinot Grigio, with a touch of funk beneath the fruit. Not much acidity to speak of, which is unfortunate but unsurprising at this price. Not sure if this is an apropos introduction to Pinot Grigio, but it’s at least a harmless wine on the whole. B-

2011 Wines for Dummies Chianti DOCG – Italian DOCG Chianti for just 10 bucks? Hard to believe, and proof that decent Chianti needn’t cost a fortune. Classic, intense red cherry character is the dominant flavor here, though the nose has some curious black tea character as well. The body is a little tart, a touch too balsamic on the back end, but overall a decent intro to the way Chianti — or at lease Sangiovese — is supposed to taste like. B

2011 Wines for Dummies Chardonnay California – A minimally oaked Chardonnay, this is actually an easy drinking wine with modest melon, lemon, and white peach character. Some vanilla on the back end. Simple, but reasonably appropriate as an intro to California Chardonnay, though a far cry from the more buttery, heavily oaked styles that drinkers are more likely to encounter. B

2011 Wines for Dummies Cabernet Sauvignon California – My least favorite of this bunch, a simple and not very lively Cab that offers a modest plum body, backed with somewhat harsh tobacco and leather notes. It finishes off with a rather unpleasant finish. C



So, if this is your first foray into the world of wine, it's an inexpensive and fun way to learn a little something - and catch a buzz.

$10 each at winesfordummies

Wasabi and Salty Caramel Popcorn Vodka? Introducing Oddka, Crazy and Beautiful Flavored Vodkas From Wyborowa.





Oddka by Wyborowa, is a new line of creatively flavored vodkas by Pernod Ricard that will initially launch in select U.S. states including Alabama, Massachusetts, Pennsylvania and Rhode Island, prior to expanding its global distribution later this year.

The unusual beverages have an equally unusual spokesman, a 2-D illustrated gentleman named Wit (more on him later in the post).

Oddka is available as an original, clear vodka and in five unconventional flavors, including Apple Pie, Electricity, Fresh Cut Grass, Salty Caramel Popcorn and Wasabi, each designed to inspire experimentation and self-expression.

The flavors may be weird but bottles are beautiful. Take a look.

Original:


Electricity:


Salty Caramel Popcorn:


Fresh Cut Grass:


Wasabi:


Apple Pie:


Meet Brand Spokesman Wit Oddoski:



The voice and inspiration of the Oddka brand is Wit Oddoski, a virtual character in the real world. He is a charismatic individualist and curious 2-D line drawing born in the age of invention and experimentation who marches to the beat of his own drum. He has made his social debut via Facebook  and Twitter (@WitOddoski), connecting with consumers and sharing imaginative "oddtail" cocktail recipes.



"ODDKA was created for the individual who seeks brands that are confident, expressive and challenge the norms, just like they do," said Maxime Kouchnir, vice president, Pernod Ricard USA. "We are excited about the initial release of ODDKA in select states and sharing our curious approach with these individuals and provoking their senses."

Here's how Wit describes the unique flavors:
Original: I once meditated for a week. Afterwards I came up with the idea of a vodka-flavoured vodka. An idea so fresh, so elegant, so smooth, I couldn’t believe it hadn’t been thought of before. When I discovered it had, I thought I’d make it anyway.

Electricity: Ever wondered what a bolt of lightning tastes like? Me too. That’s why I created this shockingly good tongue-tickling vodka. Now lightning can strike as often as you like.

Salty Caramel Popcorn: I love the movies, though personally I’ve never seen the appeal of those 3D ones. If this flavour was a film it would be a caramel comedy with a sea salt subplot and a warm, feel-good ending.

Fresh Cut Grass: One day my llama distracted the janitor when he was mowing my factory lawn and there was an accident. A fortuitous accident with a crisp and citrusy outcome.

Wasabi: At Ninja school I was taught the saying, ‘The Wasabi-eating Ninja Laughs Last’. I’m still trying to figure out what it means, but in the meantime have created this fiery flavour to creep up on your taste buds. Enjoy.

Apple Pie: Inspired by Grandma Oddoski’s famous apple pies. I gave her my word I would never reveal her secret ingredient. This sweet tasting apple and cinnamon flavour vodka is a tribute to that promise.

The elegant and smooth Original Oddka (40% alc./vol., 80 proof) and the new five sensory-pleasing flavors (30% alc./vol., 60 proof) sell for a suggested retail price of $15.99.

ODDstache mobile app:


To connect fans with the brand's experimental personality, ODDKA launched a free "ODDstache" mobile app, available on iTunes. Men and women alike can grow their very own ODDstache on a mobile photo of their choice. To mature, the mustaches need tending; growth can be accelerated with grooming, feeding and by sharing with friends on Facebook—the more "Likes" received, the more ODD it will grow.


ODDKA

An Experience To Savor. Create and Name Your Own Personal Whiskey Stock.




Do you have an idea for a great whiskey? Want your own custom whiskey for your bar or restaurant? You and some buddies want your own label for the hunting camp? Want an amazing one-of-a-kind Father's Day, holiday, graduation or wedding gift? Here’s your chance.



The Mississippi River Distilling Company in LeClaire, Iowa will custom make a 30 gallon barrel of whiskey for you. You pick the grain bill, the yeast, the barrel, the age and the proof. You even get to name it. When it’s done, you get all the whiskey in the barrel and the empty barrel to display proudly.


above: Mississippi River Distilling Company Owner Ryan Burchett talks whiskey

Their inaugural “My Whiskey” program is a unique experience that will have your fingerprints on it from beginning to end. Below tells you, in their words, how they help you craft your unique creation.



So how does this all work? First of all, you must understand that we are responsible for following the very stringent federal and state laws regarding the manufacture and sale of distilled spirits. So while some of this may seem a bit convoluted, there is a strict system in place that your spirits will travel through between our distillery and your door.

First step is establishing the recipe. We have four grains at our disposal: corn, wheat, rye and barley. These grains are purchased directly from the local farmers who grew them. When your bottle is complete, we will be able to tell you the names of the farmers who grew every grain that went into your bottle.

THE MASH BILL
We will work with you to establish a mash bill appropriate to the flavor you are trying to achieve. Corn is rich and sweet. Wheat provides a light sweetness and fruity flavor. Rye is peppery and spicy. Barley is mild and takes on a significant portion of its flavor from the yeast.

BOURBON


If you wish to make a bourbon whiskey, you will use predominantly corn. By law it must be at least 50% corn. Typically, bourbon is 70%-80% corn. For a secondary grain, you can choose wheat or rye. Most bourbons use rye for the secondary grain. However, we use wheat in our Cody Road Bourbon which provides a sweeter flavor. The secondary grain usually accounts for 10%-15% of the mash bill. Finally, bourbon typically includes 5%-15% barley. But as long as you have 51% corn, you can call it bourbon and mix out any other combination of grains for the second 49%.

RYE WHISKEY


To be a rye whiskey, the mash bill must be at least 51% rye. Mash bills vary greatly from rye to rye. Some have as little as 55% rye. Others like Cody Road go all the way to 100% rye. We can do anything in between to suit your tastes.

MALT WHISKEY STYLE


Scotch and Irish Whisky is made from malted barley. The roasting or smoking of the barley accounts for much of the flavor in scotch. We do not have malted barley at our disposal from local farmers. So we use an unmalted barley. We do have a malt whiskey yeast that creates a very nice flavor similar to an Irish Whisky. But this would still be a unique American take on it.

MIX AND MATCH
Want to come up with a mash bill that is all yours? Feel free. You can mix and match the grains and yeasts in any way you choose.

YEAST SELECTION


Next we need to select your yeast. The yeast has a significant role to play in the flavor of your whiskey. We can help you choose an appropriate yeast for your project. Here are the three choices.

GRAIN WHISKEY YEAST
This yeast is designed for bourbon and rye whiskey production. It imparts a robust flavor of the grain and will leave rich aromas and flavors from the grains. Expect the spice notes of the grains to be a bit stronger and the sweetness to be somewhat subdued compared to the sweet whiskey yeast.

MALT WHISKEY YEAST
This yeast is designed for a Scotch or Irish Whisky style. Expect the mild barley to be light and smooth with this yeast. Might be an interesting yeast to experiment with non-traditional mash bills.

SWEET WHISKEY YEAST
This is a very vigorous and flavorful yeast. We use this yeast in both Cody Road Rye and Cody Road Bourbon. Expect the sweet and fruity notes from the grain. Delicious for lighter whiskies and shorter aged whiskies.

AGING & PROOF
How you barrel the whiskey and for how long will have a great impact on your final product.



THE BARREL
Your whiskey will be age in a new 30 gallon charred oak barrel. These barrels are roughly half the size of a traditional whiskey barrel. That gives the whiskey more wood to interact with so it will grab the oak flavor faster than a traditional barrel. We suggest a minimum of 9-12 months in one of these barrels. You may want your whiskey to attain a much longer age. We suggest checking on your barrel periodically. While longer aged whiskey is always fun, in a smaller barrel the oak can take over. Whiskey has life cycles in the barrel. At first it may taste bitter and charred. In a few months, the sweetness can blossom. A few months later, the oak tannins start to increase. Also, the longer the whiskey is in the barrel, the more you will lose to the “Angels Share” which is what we call the whiskey that evaporates or soaks into the wood. You can expect to lose 2%-3% of the volume of your alcohol per year to the Angels Share. So before you automatically decide on aging your whiskey for eternity, understand that it might be a better whiskey at a younger age than you think. Our whiskies all age 1 year in these barrels. There are 5 char levels that we can put your barrel in. We have tried different char levels and find that a medium char (char level 3) seem to impart the most balanced oak flavor for these smaller barrels. We recommend going with a char 3 barrel, but will be happy to order a different char from the cooperage should you so choose.

THE PROOF
The proof at which you barrel and bottle your whiskey will dictate how many bottles you have at the end. If you bottle your whiskey at 80 proof, you can expect about 160 bottles. If you raise the proof, that will give you more alcohol in each bottle and will reduce the number of bottles that come out of your barrel. As a rule of thumb, for each 10 proof you increase the bottling, you’ll have about 20 fewer bottles. We recommend barreling your whiskey about 20 proof higher than you plan to bottle it with a maximum barreling proof of about 120 proof.

MAKING THE WHISKEY
Once you have your recipe all nailed down, you will contract the production with us. We will charge $3,000 for the production of your whiskey. This charge is simply for the manufacturing of the whiskey. For legal reasons, the whiskey remains in our possession for the duration of the aging. You will purchase the whiskey from a licensed retailer once it is finished aging and bottled. But during the aging, it is still owned by us and stored on our licensed premises at the distillery.

We will plan to put your whiskey into production within six weeks of your payment. You will receive notice of the mashing and distilling. We will send you pictures and updates of the production via e-mail. Once in aging, we will be able to allow you to periodically taste the whiskey to see if it is ready for bottling. We will need at least 48 hours notice if you want to come check on your barrel so we can pull it out of storage. Remember that the more you check on it, the less you’ll have at the end.

NAMING YOUR WHISKEY


All formulas and labels for spirits sold in America must be approved by the federal government. So while this is your whiskey, it will have to go into a bottle and label that has been pre-approved by the government. We will handle all of that paperwork and filing when the whiskey is produced. This process takes several months. So we will need to know what you want to call your whiskey when we produce it so the label approval can proceed while your whiskey is aging. It will go into a custom labeled bottle that will say, “Mississippi River Distilling Company presents: Joe’s Awesome Whiskey” or whatever you decide to call it. The bottles will have the legal government warning, barcode and batch notes included on each bottle detailing the grain used, the date distilled and who it was commissioned by. They will be hand signed by the distillers.

FINISHING AND RECEIVING YOUR WHISKEY
Once you determine that you would like to pull your whiskey from the barrel and have it bottled, we will schedule a blending and bottling. Your whiskey will all be bottled at the specified proof all at one time. We will not be able to accommodate multiple bottling from the same barrel.

Once the whiskey is bottled, it will be shipped to a licensed distributor who will then deliver it to a licensed retailer. We will set all of this up for your pickup. We prefer to have you pick up the whiskey in the Quad Cities. We do have retailers who would be able to ship your whiskey, but it will be a significant cost to do so.

To pick up your whiskey, you will be charged $3,000. That will be payable to the retailer, not to the distillery. You will receive your empty barrel along with your cases of whiskey. At this point the whiskey is your to do what you choose with.

ANY QUESTIONS? 
Have questions that they haven’t answered here? Drop them a line. They’d be happy to discuss your vision for your very own whiskey. You can call the distillery at 563-484-4342 or e-mail info@mrdistilling.com.

Sincerely,
Ryan & Garrett Burchett Owners & Distillers
Mississippi River Distilling Company



Mississippi River Distilling Company

Gordon's Gin and Conran Studio Collaborate On Ten Green Limited Edition Bottles.




The Ten Green Bottles collection is the beautiful result of an exciting collaboration between two iconic and very British brands. Inspired by Gordon's superior gin, the Conran design team has created ten quintessentially British reinventions of the brand's iconic green bottle.






Each of these limited edition bottles, with hand-applied labels, was inspired by the distinct flavour of the gin and tells a story about the rich heritage of both Conran and Gordon’s.

Have a look at what went into designing these stunning artworks, with copy courtesy of Gordon's Gin:

No. 1 of 10 Green Bottles

This design reflects the eclectic nature of The Conran Shop. If you’ve ever been in one of these beautiful stores you’ll have seen the highly creative displays which are echoed in the contemporary design of this bottle. The keen eyed will have spotted the number one in the pattern – this is to celebrate that Gordon’s is the UK’s favourite gin brand* and, like The Conran Store itself, is now known throughout the world.
*Source: AC Nielsen

No. 2 of 10 Green Bottles

The distinctive hand-drawn script used for our Gordon’s logo is recognisable worldwide. It first appeared in 1909 and quickly became iconic. Typography used in clever ways is one of the many things that the Conran Studio designers do best and this numerical design is a celebration of typography in all its forms.

No. 3 of 10 Green Bottles

This bottle was inspired by a popular Conran fabric from the 1950’s which is now at the V&A museum in London. The delicate intricacy of the three leaves evokes a sense of attention to detail which is at the heart of everything we do, both at Gordon’s and Conran. Our gin, for example, is carefully distilled three times for extra dryness and smoothness.

No. 4 of 10 Green Bottles

Terence Conran once said: “Watching things grow – whether it’s plants in your garden, an enterprise you start from scratch or, of course, your family and the people around you – is one of life’s biggest pleasures.” Perfection in growth is something we take very seriously too. We handpick only the top 10% of juniper berries for our gin. If the botanicals aren’t perfect, you won’t find them in your G&T.

No. 5 of 10 Green Bottles

The best designs require joined up thinking. And just as the flavours in a good cocktail complement each other, so the Conran designers, retailers and architects work together for a common cause: to make people’s lives better through good design. This composition reflects the seamless way in which we’ve collaborated with Conran to create the Ten Green Bottles collection.

No. 6 of 10 Green Bottles

Terence Conran is a great art enthusiast and he has passed on this passion for the classics to his team who take influence from the wealth of patterns and colour palettes created by these traditional artists. Likewise, since 1769 we’ve been continually inspired by the cultural climate around us –reflecting art and design trends through our packaging and working with iconic figures in our advertising.

No. 7 of 10 Green Bottles

The precise design of this bottle reflects Conran’s passion for high quality carpentry and woodwork that is central to his business. At Gordon’s, we too have very high standards – in fact it takes seven years to become a Gordon’s distiller and a lifetime to perfect the art of making gin. And our recipe is so treasured, that currently only 12 people on the planet know exactly what goes into the UK’s favourite gin.*
*Source: AC Nielsen

No. 8 of 10 Green Bottles

If you had to choose one decade that encapsulates British design, you couldn’t go far wrong with the 1960’s. Both we at Gordon’s, and Conran were part of the British social fabric in the swinging 60’s and this floral design nods to those summers of love.

No. 9 of 10 Green Bottles

The design of our iconic Gordon’s bottle has made it universally recognisable – just seeing the broad shouldered bottles can make your mouth water for an ice cold G&T. This design takes its influence from the designers and architects at Conran who work all over the world, designing everything from matchboxes to skyscrapers.

No. 10 of 10 Green Bottles

This hand-drawn design represents Terence Conran’s kitchen garden and reflects his belief that preparation provides a fertile ground for good design. This is something close to our hearts too, especially when it comes to mixing a perfect Elderflower G&T – just add a dessert spoon of bottlegreen elderflower cordial to your classic G&T and garnish with lime, mint and cucumber.

Pick up one of a hundred full bottle wraps available exclusively at Selfridges, or grab one of a million bottles from your local supermarket - with their exclusive new material labels that have been applied by hand.



Images and info courtesy of Gordon's Gin

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