Super Sexy CPR Sells Fortnight Lingerie

Here's a case where the blatant use of temperature-raising -and quite possibly body part raising- video of two scantily clad women touching one another is actually appropriate (now there's a sentence I never thought I'd write).

The product being sold is lingerie. Handmade in Canada, Toronto-based Fortnight Lingerie is modern, highly tailored and yes, sexy. The small company has come up with a clever way to sell themselves: an 'educational' video of cpr training as demonstrated by models donning their product.



The company's product difference is that they sell pieces especially designed and tailored to fit more women than the narrow range offered by most North American manufacturers, which is sizes 34–38, A-D, and represents only 30% of women. Fortnight Lingerie offers sizes A-F, 30 -40.

 

The actual product line is minimal (in more ways than one) with 6 styles for Spring 2010:


 above left: RITA soft cup. above right: RITA

 
above left: SOPHIA. above right: VIVIENNE 1

 
above left: GRETA. above right: NATALIE

To purchase directly from Fortnight Lingerie email them at info@fortnight.ca Select designs are also available at their store on Etsy.com Stdio visits and consultations are also available.



Photography by Zoe Brigman, Project Management Prepare yourself. Another video.. Super Sexy Abdominal Thrusts, is coming out in June! Fortnight Lingerie

Private Co-Branding. Karl Lagerfeld's Strippable Model For Eres Swimwear & Lingerie.

The fashion House of Chanel and sister brand Eres swimwear and lingerie have created a fun interactive campaign, photographed by Karl Lagerfeld, that features model Emily Didonato in a pop up window.



Move your cursor over the cutely dressed model and it reveals the Eres lingerie and swimwear underneath.

Here are some screen grabs of the 'before' and 'after':


And some screen grabs of the interactive process.

before:

after you begin clicking upon the visual:


before:

after:

before:

after:


from CHANEL news:


“CHANEL est une maison-mère avec plusieurs enfants qui ne portent pas son nom. La maison ERES en fait partie. CHANEL fait des maillots de bain et de la lingerie occasionnellement dans le cadre particulier d’une collection. ERES en revanche ne fait que ça, sans prendre ombrage de l’image forte de CHANEL. Mettre de la lingerie ERES sous une robe CHANEL est une démarche “mode” naturelle, moderne et spontanée. Normalement le co-branding se fait entre étrangers – ici il se fait en famille : PRIVATE CO-BRANDING.”

The new and improved translation below was provided by reader, Karina (Thanks Karina!):

“CHANEL is a company which owns multiple smaller companies which do not carry its name. The brand of ERES is one of them. CHANEL only occasionally makes swimwear and lingerie in the specific context of a collection. ERES, on the other hand, does nothing but making this, without taking umbrage at the strong reputation of CHANEL. Wearing an ERES lingerie underneath a CHANEL dress is a natural, modern and spontaneous approach of fashion. Normally, co-branding is between strangers – here it is within the family: PRIVATE CO-BRANDING.”


Start stripping Emily here.

Victoria's Secret Fashion Show Isn't Just Sexy Anymore. It's Actually Fashionable.

The annual Victoria's Secret Fashion Show, which will air on CBS on December 1st, has gone beyond simply sexy. This year, it's moved far from a cheesy Vegas Revue or a slutty Ziegfeld Follies. Along with showcasing the usual; lace g-strings, merry widows, satin teddies, push up bras and lots of lovely skin, the show is fast becoming an true fashion show. All without losing its sex appeal.

This year's styling deserves kudos for breaking away from more traditional angel wings as props, replacing them with far more edgy and imaginative versions. Wings made of balloons, wire, fabric, plexiglass and more are combined with the lingerie, making it feel as though we're at Fashion Week watching a futuristic and irreverent fashion designer instead of just the leggy nubile nymphs most husbands ogle while on the john.

The set designs and lighting are more akin to a theater production than a lingerie show:




The show is bound to widen its audience appeal by treating the runway, sets and styling like it's a JCDC or Gilles Deacon show instead of just voyeurism for a lascivious audience. But don't fret, there's still plenty of cleavage, thigh-high boots and butt cheek-baring couture for those of you who want it.

The unusual styling:











The host, supermodel Heidi Klum:


The show is hosted by the incredibly stunning Heidi Klum, who I am now convinced is actually an alien being, haven given birth to four children (the most recent just 6 weeks prior to hosting this show!!) only to have her rockin' bod snap right back into shape without so much as a stretch mark.



Since her VS catwalk debut in 1997, Heidi has been a showstopper—wearing the tallest wings ever in 2003 and singing a duet with her husband Seal in 2007.

The Supermodels
Ths year's supermodel line-up, straight from your mail order catalog: Adrian Lima, Alessandra Ambrosio, Marisa Miller, Behati Prinsloo, Doutzen Kroes and Miranda Kerr.




The Entertainment
In addition to the far out costuming, there was plenty of wild set decor and entertainment. Black Eyed Peas performed and Fergie, looking just as sexy as the supermodels, rocked the house:




The $3 million 2009 Diamond Harlequin Fantasy Bra:


Each year, they have a 'fantasy bra' made with real diamonds and gemstones. This year, it's the 2009 Harlequin Fantasy Bra set with over 2,350 brilliant cut white, champagne and cognac colored diamonds accented with a rare 16 carat heart-shaped cognac diamond pendant. Total carat weight =150. Price = $3 million:



More from the show:











all images courtesy of Getty and Victoria's Secret

You can see backstage photos, learn about the Miami model search, see the girls in Times Square and much more at the Victoria's Secret All Access website.
The Victoria's Secret Fashion Show will air on CBS, December 1st.