Chanel Launches Men's Fragrance With Martin Scorsese Film Starring Gaspard Ulliel.

 
above: Director Martin Scorsese directs the hunky French actor Gaspard Ulliel in a new 1 minute ad / short film to launch Bleu de Chanel, a new men's fragrance.
Bleu de Chanel was concocted by the label's long-time perfumer Jacques Poige and the new fragrance is a cocktail of pink peppers, citrus, sandalwood, ginger, and labdanum aroma.

 The star of the film, the gorgeous Gaspard Ulliel:



Designing the bottle:



The Four "Making Of" Videos

Purchase the fragrance and/ or after shave lotion here.  

all images, videos and info courtesy of Chanel.

Private Co-Branding. Karl Lagerfeld's Strippable Model For Eres Swimwear & Lingerie.

The fashion House of Chanel and sister brand Eres swimwear and lingerie have created a fun interactive campaign, photographed by Karl Lagerfeld, that features model Emily Didonato in a pop up window.



Move your cursor over the cutely dressed model and it reveals the Eres lingerie and swimwear underneath.

Here are some screen grabs of the 'before' and 'after':


And some screen grabs of the interactive process.

before:

after you begin clicking upon the visual:


before:

after:

before:

after:


from CHANEL news:


“CHANEL est une maison-mère avec plusieurs enfants qui ne portent pas son nom. La maison ERES en fait partie. CHANEL fait des maillots de bain et de la lingerie occasionnellement dans le cadre particulier d’une collection. ERES en revanche ne fait que ça, sans prendre ombrage de l’image forte de CHANEL. Mettre de la lingerie ERES sous une robe CHANEL est une démarche “mode” naturelle, moderne et spontanée. Normalement le co-branding se fait entre étrangers – ici il se fait en famille : PRIVATE CO-BRANDING.”

The new and improved translation below was provided by reader, Karina (Thanks Karina!):

“CHANEL is a company which owns multiple smaller companies which do not carry its name. The brand of ERES is one of them. CHANEL only occasionally makes swimwear and lingerie in the specific context of a collection. ERES, on the other hand, does nothing but making this, without taking umbrage at the strong reputation of CHANEL. Wearing an ERES lingerie underneath a CHANEL dress is a natural, modern and spontaneous approach of fashion. Normally, co-branding is between strangers – here it is within the family: PRIVATE CO-BRANDING.”


Start stripping Emily here.

Lilly Allen & Karl Lagerfeld Introduce The CHANEL COCO COCOON Collection

For Fall Winter 2009/10, CHANEL is introducing the COCO COCOON COLLECTION, a new line of casual sleek handbags and accessories in washed lambskin or nylon. Reversible tote bags and handbags, that when turned inside out reveal the signature quilted CHANEL pattern. The line also includes some fabulous travel bags.

Karl Lagerfeld chose and shot the adorable Lilly Allen to launch the campaign and although the collection is not yet in stores, I've got the the bags, the ads and some behind the scene shots for you.





above: British singer Lilly Allen is Karl's latest muse for this launch, whom he says 'looks a lot like Gabrielle Chanel'

The handbags:







A video of the reversible handbag for you:


Small Leather Goods:


Travel bags:








The Ads:




"Behind the Scenes" at the shoot:








The CHANEL COCO COCOON Collection launches October 3rd.
Want to be the first to own a piece from the collection? Go here.