Keep an eye out for this fun limited edition collaborative bottle design representing the dual anniversary of Heineken (140 years) and Parisian Record Label Ed Banger (10 years).
The bottle has been designed by Ed Banger Record's graphic designer and animator Bertrand Lagros de Langeron who goes by the name of So Me. Although it was posted on High Snobiety, they failed to mention the coolest aspect of the design.... it glows in the dark!
To celebrate 10 years, Ed Banger Records is organizing the party of the century, the 1st of March at the Halle de la Villette. 10 years of music, parties, fun and friendship naturally leads us to lend our support by installing a water-bar on site for the revelers.
For the occasion, Colette will exhibit the 12 most significant SO ME album covers in their water-bar, where you can also find Heineken x Ed Banger 140th anniversary collaborative bottles (available as of March 4) and box set (March 20).
The special boxed set has So Me's graphics, acoustic foam and includes the glow in the dark bottle as well as a Lowdi wireless speaker:
Also coming soon: a book (shown below) celebrating the "Work, Family, Party" spirit, with 400 photos selected by SO ME as well as a compilation.
In the Hahn brewery, superness is brewed into the beer at every stage of its creation. The Knight Rider song infuses the barley through massive speakers. Is pounded by body builders in leotards, exposed to kung fu movies, churned by a monster truck Delorean, mixed in an immense drum-kit, poured over a fountain of winning trophies, fermented in a jumpsuit wearing vat, and stroked by a smooth character as it fills a glass panther, before being approved by a CEO hovering outside in a solid gold helicopter. As the Hahn SuperDry exits the factory, each bottle capped by a uniformed ferret, a line appears:
Super goes in. Superdry taste comes out.
The 60 second TV commercial from Sydney agency Publicis Mojo was shot in Los Angeles with director Tom Kuntz, who previously won an Emmy for best commercial of the year with Old Spice’s ‘The Man Your Man Could Smell Like’.
Tom Kuntz directed this visual-effects heavy commercial depicting a hyper-stylized Hahn Super Dry brewery where the "superness" - represented by a series of unorthodox influences - is infused and brewed into the beer at every stage of its creation.
While most of the VFX was completed by Eight VFX in California, VFX supervisor Scott Geerson put the finishing touches on this commercial in Flame at Cutting Edge Sydney with ECD Micah Walker and Producer Adrian. Also completed were a 45', 30', and four 15' versions.
Credits:
Director: Tom Kuntz
Agency: Publicis Mojo Sydney
Executive Creative Director: Micah Walker
Creative Team: Justine Armour, Ruth Bellotti
Agency Producer: Adrian Shapiro
Production: MJZ
Producer: Scott Kaplan
Editor: Gavin Cutler @MacKenzie Cutler
Post Produciton: Eight VFX (LA) and Cutting Edge Sydney
Sound Design: Simon Lister @Nylon Studios
Music Supervisor: Karl Richter @Level 2
Awards:
Gold: Film Craft at Cannes 2012
Silver: Best use of Music.
Bronze: Sound Design.
D&AD Yellow Pencil (MJZ) Production Design for Film Advertising
Artists M.I.A., Geoff McFetridge, Bert Rodriguez, Aerosyn-Lex, Freegums and Willy Chyr have each designed a special limited edition bottle for Beck's this summer. Beck’s beer continues its long-standing support for today’s most original artists, by showcasing their creative work on a series of limited-edition art bottles. Through July 2012, all 12-ounce bottle labels will transform to display one of six original designs created exclusively for Beck’s.
above: Bert Rodriquez' label was inspired by a neon sign
Each artist has designed a label that means something personal to them and reflects their own style. Below are images of each bottle and videos in which the artists talk about their design and inspiration.
The Artists, their labels and videos:
• M.I.A. – London
An artist of many mediums since childhood, the Sri Lankan-born, London-bred Mathangi “Maya” Arulpragasam began her music career in 2000 with encouragement from electro-clash icon Peaches. Beginning in 2005 with her first album, her work has been released to unanimous international critical praise for its deft mixture of politics, social consciousness and inimitable genre-blending. M.I.A.’s label design for Beck’s is untitled.
• Geoff McFetridge – Los Angeles
McFetridge is one of the world’s most established graphic artists. His work includes title-design for the skateboard company Chocolate, and a number of acclaimed television shows and cinematic features. McFetridge’s label design is titled One of All of Us.
• Aerosyn-Lex – New York
Aerosyn-Lex Meštrovic´ is a designer and calligrapher. Originally from Buenos Aires, Argentina, Meštrovic´ is a graduate of both Pratt Institute and Temple University of Japan, and has lived and worked in New York and Tokyo. Meštrović’s label design is titled AQUARELLVM.
• Bert Rodriguez – Los Angeles
Rodriguez is a performance artist who does not limit himself to working within a set range of media and is unencumbered by commitment to any identifiable style, genre or method of expression. Rodriguez’s label design is titled Where I Need The Most Cheering Up.
• Freegums – Miami
Peruvian-born Alvaro Ilizarbe is the artist and designer behind Freegums. Miami-based, he explores space, patterns and the energy that lies in-between. Freegums’ label design is titled A Bit of Spacial Tension.
• Willy Chyr – Chicago
The combination of degrees in physics and economics, alongside time spent with Le Vorris & Vox Circus where he learned how to twist balloons, has resulted in Chyr’s incredible science-inspired artworks of stunning inflated balloon sculptures. Chyr’s label design is titled A Glimpse of Something Ephemeral.
Beck’s beer continues its long-standing support for today’s most original artists, by showcasing their creative work on a series of limited-edition art bottles. Through July 2012, all 12-ounce bottle labels will transform to display one of six original designs created exclusively for Beck’s.
“To me, as an artist, there is a responsibility that goes with the opportunity to create art and put it out there in the world, whether it’s on a Beck’s bottle or you’re hanging it up in a gallery,” said singer/artist M.I.A., who debuted her new song “Bad Girls” earlier this year and will release a single in June, with an album to follow in the fall.
For more than 25 years, Beck’s has been a supporter of the arts and a champion of independent thinking. Beck’s has featured the work of legendary artists such as Andy Warhol, Yoko Ono, Damien Hirst and Jeff Koons – many before they became cultural icons. Beck’s selected these six artists for the new U.S. labels based on the originality of their accomplishments in the artistic and graphic design world.
“We are always looking to support artists who are doing really interesting and groundbreaking work. The stuff that may go unnoticed at first, but can’t be ignored,” said Chris Curtis, brand manager for Beck’s. “These artists are shaping our culture and we are excited to share their creative ideas with Beck’s drinkers around the country.”
Inspired by the Theodore Low bottle opener from the 1930s, this modern interpretation offers better seamless functionality and classic styling that will last for generations.
Cast of stainless steel and polished to a mirror finish, this device exudes quality, artistry, and timelessness. Kebo (derived from "Bottle Key"), is an ideal gift for anyone with an appreciation for fine craftsmanship and of course, fine beer.
Each Kebo comes in its own cool retro packaging- a keepsake tin, so no gift wrapping necessary.
Husband and wife design duo, Vivian Cheng and Eric Jean-Louis of Blend Creations have added some new designs to their inspired collections of modern stainless steel jewelry. Joining their designer artist pendants, bar code, QR code and custom photo necklaces are engraved pendants that double as a functioning bottle openers. The abstract looking patterns are maps of the birthplaces of eight well known and loved beers from around the world.
Now, no matter where you are, you can open a bottle in style. Better yet, if you find yourself drunk and wandering the streets of Amsterdam, you can just glance down and find your way to more booze.
Leuven, Belgium the birthplace of Stella Artois:
Dublin, Ireland, the birthplace of Guinness:
Mexico City, the birthplace of Corona:
Burton upon Trent, the UK birthplace of Bass:
Amsterdam, the Netherlands birthplace of Heineken:
Bremen, Germany birthplace of Beck's:
Groenlo, Netherlands birthplace of Grolsch:
Newcastle upon Tyne, UK birthplace of Newcastle:
Each pendant comes on a hand-knotted waxed cotton cord that can adjust from approximately 20" to 32" in length.
This has got to be one of the most beautiful ads I've ever seen. This award-winning two minute video -and its web counterpart- for Sapporo Beer combines live action with animation to tell the story of the brand and brewing history of the Japanese beer.
Created by Dentsu, Canada in 2010, the two minute spot was co-directed by Mark Zibert of Sons and Daughters and Gary Thomas of Crush. It took over a month to shoot this creative film on location in Guangzhou, China.
“We looked at a few techniques off the top,” says Zibert. “We first considering creating the entire spot with motion control and CG. Then experimenting with projecting 2D art/matt paintings onto geometry (developed by Crush Sean Cochrane) and finding it had a unique quality to make this campaign stand apart. So the spot is not entirely photo or CG or 2D illustration, but a combination of all three,” adds Zibert.
a few screen grabs of the spot so you can see some of the beautiful imagery:
The video has also been edited down for a series of 15-second TV commercials, as well as a 60-second spot.
“We wanted something distinctly Sapporo and wanted to go through the heritage and the brewing process and combine the Japanese flavour but take it beyond sushi and make it mainstream,” said Glen Hunt, creative catalyst, Dentsu Canada.
The campaign is the first full-scale national effort in Canada and the first of any sort for the Toronto-based agency since taking the account over in January 2009. Sleeman had not worked with a full-service agency since 2007, when Doug (now Doug & Serge) held agency of record status.
The campaign took one and a half years of planning, and six months to shoot. The agency developed five distinct campaign ideas before narrowing it down to three, which were presented to the client, said Hunt.
“Each one of them had a wonderful response [but] ‘Legendary’ was their favourite,” he said.
Parts of the ad were shot in China in front of a green screen, and then brought back to Toronto where each shot was placed in position on a “map painting” and given a “3D type effect so that it created depth,” said Hunt.
Dentsu also assisted Concrete in the design of a new 500 ml can that features Japanese script meaning “premium” and the historic Sapporo “north” star embossed on the front.
“We know our consumers not only demand a high quality product, but also a brand that conveys attributes that appeal to their individuality,” said Kenny Sadai, president and CEO of Sleeman Breweries, in a release. “We felt tapping into the brand’s Japanese heritage and bringing to life the essence of ‘Biru’ would further illustrate those qualities.”
THE INTERACTIVE WEBSITE
Sapporo launched a microsite with a contest that asked consumers to locate the hidden scrolls placed throughout the video for a chance at a trip to Japan. The trip has already been awarded but you can still play the game and explore the site to find the hidden 'scrolls'.
Working with Dentsu, Lollipop created the site to support the launch of the Legendary Biru campaign for Sapporo Beer.
The site itself is centered on a character – the Sage – that is the keeper of the legend of Sapporo. He leads visitors on a ‘treasure hunt’ through the site where the goal is to collect a number of hidden scrolls. Some are easy to find and tell a brief story about the beer, while others are well hidden and require diligence to unlock. Those who reach the end of the journey are given a message tailored to the number of scrolls they’ve discovered, while those who manage to collect all 15 scrolls are entered to win a trip to Japan.
Lollipop designed and built the site, in addition to shooting the sage video. Sons & Daughters shot the live action, while Crush created the CG, mattes and final compositing. Sons & Daughters and Crush managed production, Lollipop was responsible for the interactive, and Grayson Matthews created the music featured in the spot. Credits: Title: "Legendary Biru" Agency: Dentsu Canada, Inc. City: Toronto Campaign: Legendary Biru Advertiser: Sapporo Breweries Ltd. Brand: Sapporo Type: Television Length: 120 seconds Market: Canada Creative Director: Mr. Glen Hunt Creative Director: Les Soos Art Director: Les Soos Art Director: Mr. David Glen Copywriter: Mr. Dhaval Bhatt Copywriter: Mr. Glen Hunt Director: Mr. Mark Zibert Director: Mr. Gary Thomas Production Company: Sons & Daughters Production Company: Crush Account Director: Mr. Tim Binkley Agency Producer: Ms. Sharon Kosokowsky Post Production: Crush Music Company / Composer: Grayson Matthews Information, text and images courtesy of Creativity-Online, Sapporo, Lollipop and Adland
Special thanks to Thom Cordner for bringing the spot to my attention.
