Whoopi Pees In Her Pants As Famous Women In New Campaign For Poise

If you haven't yet seen it, there's a new ad campaign starring Whoopi Goldberg, pitching for Poise as famous women throughout history - who happen to suffer from bladder leakage.

Named the One In Three Like Me campaign, the effort, Poises' largest ever, consists of print, tv and webisodes. The webisodes, unscripted and created spontaneously by Whoopi, were largely improvised, said Andrew Meurer, VP-feminine, adult, and senior products at Kimberly-Clark.

According to AdAge, the sixty second stories - all shown here- will not be appearing on tv, but are produced as webisodes, available to view on their microsite as well as on other social media sites. (However, rumor has it one of these will be appearing on Sunday's telecast of the Oscars).



There are 8 separate webisodes, one montage and several print ads, shot by talented photographer/ director Timothy White.

According to Stockland Martel, who reps Timothy White, he not only directed the commercials, but oversaw every aspect of them, including the costumes and wigs. I'm sure the creative team at WPP's JWT, the ad agency behind the campaign, had plenty to do with that as well.

The spots humorously approach a delicate subject matter, in a way that only Whoopi can, and are intended to take way the stigma as well as introduce the taboo subject to a younger audience.

As Eve:


As Lady Godiva:


As The Mona Lisa:


As Cleopatra:


As The Statue of Liberty:


As the Princess and The Pea:


As Joan Of Arc:


As Helen Of Troy:


The Montage:


The accompanying print ads:



The microsite:



Poise has also created a micro site hosted by Whoopi to discuss and explain the problems of LBL (light bladder leakage). The aim is to encourage readers to sign up for free samples, in addition to increasing awareness about the condition.

Visit the One In Three Like Me site here.

Special thanks to Stockland Martel, Ad Age and Kimberly Clark for info and images.

French Connection Campaign Salutes The Absurd With A Nod To Artsy French Films

This Spring, fashion brand French Connection will launch a tongue-in-cheek, witty and visually captivating advertising campaign, with a return to humorous captions and a nod to the absurdity of french cinema.



Created by Fallon London, the fashion retailer's campaign returns to the film medium after a six year absence, in an attempt to shift perception of the brand.



The campaign targets men and women both separately and together depending upon the media.



To introduce our campaign heroes for the two fashion lines, are the two :60 second intro spots, shown below:

The Man:
 

The Woman:
 

A slew of 30 second spots are also being created, speaking to specific fashions for each of the two sexes. Below are two examples.

The Man- Marl:



The Woman - Light and dark:

 

The print campaign and out of home:

  the press release:

Spring 2010 sees French Connection create a stimulating, visually captivating and witty campaign with a return to humorous captions. The creative ante has been upped with a provocative campaign that allows the brand to effectively talk to fashion conscious men and women through intelligent wit and humour, inherent to the brands personality. The campaign is a lighthearted study of man and woman, bringing a distinct voice to the brand while ensuring the clothes remain at the forefront of everything we do. The campaign idea came from a need to talk to men and women in different ways. The most dramatic impact comes in the form of 'The Man'; a rugged, bearded and outspoken character who tells our customer how to dress. He has the physique of a bare-knuckle boxer, the brain of Voltaire and a discerning eye. Other men can learn much from him. 'The Women', is understated, yet sexy, her description is brief, as we know little of her. She is beautiful, enchanting, capricious and mystifying. We don't even catch her name.

Once we had our man and woman - we studied them; their behaviour, their mannerisms and their attire. This allowed us to comment on their clothes, discuss the materials and the detailing and evaluate their personal style. All our comments are voiced in fluent franglais. Playing on the 'Franglais' connection further we selected a French actor and actress to model the collection - giving the imagery added depth and personality. By working with an advertising agency with unparalleled credentials we feel we have matched our fashion expertise with their know-how of developing a distinct brand voice with wit, while remaining true to the brands values. To give the campaign the launch pad it deserves French Connection will embark on a multi-platform campaign starting with high profile TV adverts showcasing the campaign films on the 7th February 2010. The campaign encapsulates the French Connection Spring Summer 10 collection perfectly giving it a clean yet creative backdrop.

The ladieswear collection is all about feminine tailoring in soft nudes contrasted against bold Hawaiian prints and stripes. Clean cut lines are juxtaposed against softer silhouettes in fluid fabrics. Exaggerated shoulders still play an important role, from blazers, all over embellished tops to fitted dresses. The French Connection man steps in to SS10 in sophisticated fashion-forward pieces focusing on quality fabrics, unique detailing and signature design twists. Masculinity is the essence of the collection and created through simply stylish wearable clothes, ideal for a real man at one with the outdoors. "We believe we have created an impactful and intelligent campaign which we hope will encourage talk-ability amongst our loyal customers and fashion opinion formers worldwide.

The campaign creative enables us to speak to our male and female customers in a clever and effective way, whilst reaffirming our premium status on the high street. This is set to be a very important season for French Connection". Stephen Marks, Founder & Chairman of French Connection French Connection

A Cool Look & Warm Feeling For The Winter Olympics From TBWA Chiat Day & VISA

Advertising agency TBWA Chiat Day continues their inspiring work for the Olympics with a new campaign, promotion and website for the 2010 Olympic Winter Games. The GO WORLD ad campaign for VISA continues, but now with a cool icy blue winter look and a warm approach. The television, print work and accompanying website give us chills, while simultaneously raising our body temperatures.

The campaign breaks with a new TV commercial, still using the fabulous Morgan Freeman as the voice-over:


In addition, they are promoting using your VISA card for a chance to win a trip to the Winter Games:

     
The website, which just launched yesterday, intimately introduces us to five competing athletes; Linsdey Jacobellis, Julia Mancuso, Ryan St. Onge, Angela Ruggiero, and Alexi Salamone, whose inspirational stories are told through nicely produced beautiful training videos, photo stills and more.

   
above: the homepage of the newly launched website   

Here are the 5 athletes showcased on the site, photo stills and training videos.  

Lindsey Jacobellis, Women's Snowboard Cross:
 

Lindsey, 24, is one of the most successful women snowboarders in the world. At the 2006 Olympic Winter Games, she took home a silver in the Women's Snowboard Cross.

     
Julia Mancuso, Women's Alpine Ski:
 

At 25, Julia is the current women's Olympic giant slalom gold medal champion, and holds the record for the most consecutive podium finishes at U.S. championships.

   

Ryan St. Onge, Men's Freestyle Aerials:
 

Ryan, 26, is the Olympic gold medal favorite in the sport of Men's Freestyle Aerials. With 7 career World Cup wins, he closed out the 2009 season ranking #2 in the world. Look out for his quintuple-twisting triple-back somersault (that's 3 flips with 5 twists) he plans to unleash in Vancouver.

    

Angela Ruggiero, Women's Ice Hockey:
 

A three-time Olympic medalist, World Champion Angela is the leader of the U.S. Women's Hockey Team. She currently holds the record as "All-time Leader in Games Played for TEAM USA."
 
      

Alexi Salamone, Men's Paralympic Sled Hockey:
 

At only 22, he is one of the best sled hockey players in the world. An integral player in the bronze medal-winning team in the 2006 Paralympic Winter Games, he made the 2010 US Paralympic sled hockey team and is presently training in New York for a victory this year.



And, beginning November 4, you can customize a VISA gift card on the website to include a photo of one of the athletes:
     
The Opening Ceremonies for the 2010 Olympic Winter Games take place on February 12th. TBWA Chiat Day VISA

Victoria Beckham: Out of The Bag And In the Flesh

Most fashion savvy people know that Victoria Beckham has signed on to be the spokesmodel for Marc Jacobs Summer 2008 ad campaign. As a result of that collaboration, photographer Juergen Teller shot these 'fun' and funky photos of Victoria Beckham (below) posing as 'product' for Marc Jacobs with her emerging from Jacobs' bags and boxes. They have spread like wildfire across the net, so you've probably already seen them.