(Sub) Prime Cuts. Hand Painted Typography Saws by Vault 49

New York graphic design studio Vault 49 added their typography, design and painting skills to some typical old wood handled saws that when mounted on a wall are beautiful and unusual original pieces of art. The results are fabulous, take a look:







Unfortunately, they are not available for purchase.

About Vault 49


Vault49 is an artistic collaboration, a playground, and a creative incubator for innovative design projects. We adapt our approach to each and every brief and bring an open mind to all our projects.

Our broad range of talent attracts clients who want to enjoy the benefits of a highly developed creative relationship but don’t want to be tied down to a particular style or look.

The work we deliver is characterized by a focus on craftsmanship, multi-media and an expressive use of color. In a creative world that is increasingly digital and plagiarized, Vault49’s broad portfolio combines technology with all-important craft and natural ability, giving our work an authenticity that is impossible to replicate.

Underpinning all we do is razor-sharp commercial awareness combined with a healthy commitment to personal creative fulfillment. In short, everyone's happy.

The Baddy Is Back. Now in Big and Baby Sizes, The Hip Garden Gnome Is Also A Lamp.

You may recall that I introduced you to an adorable modern colored resin garden gnome a ways back. Normally I am anti-garden gnome, but the Baddy was definitely the cutest outdoor bearded decor I'd ever seen. Designed for the Italian plastics and polyethylene product company PLUST, he's now available in a mini size as well as an indoor/outdoor lamp in two sizes.



Original Baddy
“Baddy” is a colored resin sculpture by design by JoeVelluto (JVLT) and Alberto Fabbian




Suitable for both outdoor and indoor settings, the original baddy comes in 8 different finishes including a luminescent version that acts as a “dwarf guard” thanks to a luminous resin that absorbs light momentarily and then releases it for several hours, making it a small presence in the night.

Finishing:
- coloured: dull green, white C2, fucsia, acid green, pearl black
- lacquered: white, black
- metallized: gold
- special effect: photoluminescent

Mini Baddy
 Now, the Baddy also comes in a mini version as well (three colors only):



Mini Baddy:
- coloured: white C2, fucsia, acid green

The Baddy Light (original):




Portable and versatile small luminous sculpture suitable for indoor environments. The Baddy Light can be used as a courtesy light in domestic environments, or as a cheerful and informal luminous object to customise rooms, hotel rooms or environments where there is traffic. Baddy Light is available in various colours and two sizes to adapt to the various types of uses and contexts.

Finishing:
- basic colours: neutral
- colours: fuchsia, acid green

The Baddy Light (mini):

Small abat-jour with a white LED light kit, suitable also as mood light.

Finishing:
- basic colours: neutral
- colours: acid green



Visit Plust for more information

Ricola's "Unwrap Your Voice" Packaging, Ad Campaign and Full Credits

Unless you read the trade pubs or follow packaging blogs or Pinterest boards, you may not have seen this clever work to advertise/promote Ricola's herbal cough drops.


above: Ricola's Herbal Cough Drops are made with 13 herbs cultivated in Switzerland.

Now, advertising has changed much since I started working in the business. As companies, campaigns and communications grew more international beginning in the early 90s, they also grew more visual - a result of translation difficulties and the universal understanding of imagery. Once upon a time, a print ad campaign that used the same line on each ad would be scolded for lack of creativity here in the US. But, like I said, things have changed and this promotional idea and campaign for Ricola Herbal Cough Drops, "Unwrap Your Voice," is a perfect example of a visual internationally understood idea.

The concept for the Ricola campaign "Unwrap Your Voice" came from German agency Jung Von Matt (Not JVM Studio - or Jeroen van Mechelen - as The Dieline incorrectly reports) and it was executed as a collaborative effort between Jung Von Matt, the Scope Digital Studio and illustrator Julien Canavezes. The whimsical illustrations by Julien Canavezes serve as both the actual cough drop packaging and the whole gist of the communications effort. The candies were distributed free at concerts and apparently the print ads ran in Germany (in what publications, I do not know).

Here are the single page and spread ads that were submitted to the award shows.







And the lesser seen ads:



The work has been much lauded including receiving the One Show's Silver Pencil for Package Design in 2012, A One Show Merit for Magazine Campaign Full Page/Spread, an LIA Gold Winner 2012 and a New York Festivals Finalist and Merit 2012.

The famous music icons whose faces wrap around the drops, were illustrated in Julien Canavezes' inimitable style and although the only immediately recognizable visage is that of Elvis Presley, I assume the others represent famous singers as well (Luciano Pavrotti? Madonna? I'm not sure).

Full Credits:
Category: Package Design / Package Design - Campaign
Agency: Jung von Matt AG / Hamburg
Client: Ricola AG
Title: Unwrap
Art Director: Johannes Riffelmacher
Creative Director: Fabian Frese, Goetz Ulmer, Thimoteus Wagner, Martin Strutz
Designer: Lars Jakschik, Karina Riehle
Illustrator: Julien Canavezes
CG Artists / Photography: Matthias Christen of The Scope Digital Studio
Writer: Hannah Haeffner

The Illustrator
Illustrator Julien Canavezes' work is charming and has been used for several high-profile clients including Nike, Coca-Cola and Xbox. Be sure to check out his portfolio on Behance and his own website, Toyzmachin.