7.05.2013

                   
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Better Living Through Chemistry. Contemporary Capsule Sculptures by Edie Nadelhaft.





BLTC: Limited Edition Sculptures
Better Living Thru Chemistry is a limited edition sculpture series consisting of over-sized glass and mixed media capsule-shaped objects emblazoned with text messages, abbreviations, acronyms and slang. A snarky commentary on our over-medicated society, Edie was inspired in equal parts by the ubiquitous presence of social media in contemporary culture and the simultaneous rise of direct-to-consumer pharmaceutical marketing. This collection pokes fun at the alternately amusing and depressing correlations between the two phenomena as both are enlisted to over-simplify the human condition and expedite contentment.




With a nod to the 1960's Dow Chemical advertising campaign and titles like I <3 U and ((H)) the work calls attention to the absurdity and futility of expressing such things in 140 character messages composed in a format that does even not lend itself to the use of punctuation let alone heart-felt sentiment.



"Better Living Thru Chemistry", glass and mixed Media, 14" x 4" each, 2012

"Winking", glass and mixed Media, 14" x 4", 2012


"What The F*ck", glass and mixed Media, 14" x 4", 2012


"I Love You", glass and mixed Media, 14" x 4", 2012


"Talk To Ya Later", glass and mixed Media, 14" x 4", 2012


"Laughing My A** Off", glass and mixed Media, 14" x 4", 2012


"Kill Me Now", glass and mixed Media, 14" x 4", 2012


"In My Humble Opinion", glass and mixed Media, 14" x 4", 2012


"Big Hug", glass and mixed Media, 14" x 4", 2012


"Best Friends For Now", glass and mixed Media, 14" x 4", 2012


"Happy New Year", glass and mixed Media, 14" x 4", 2012


No longer available, but spotted on Mass Art Made, was this OMG pill by Nadelhaft:



And this one, made specifically for Mass Art Made, is a limited editions of 20. Approximately 8.5 inches long:


Price $350.00, buy it here.


The following three measure 42" x 16" and are made with steel and mixed media.

"Sweet!", steel and mixed media, 42" x 16", 2012


"Chill", steel and mixed media, 42" x 16", 2012


"Front Room Gallery Banner Project", steel and mixed media, in situ 42" x 16", 2012

all images and info courtesy of ©edie nadelhaft

A special collaboration between Edie Nadelhaft & Reed Seifer are these Optimism capsule sculptures:

above: Better Living Thru Chemistry: optimism, 2012-13
glass and mixed media, 14 x 4 inches, 36 x 10 centimeters.
A signed and numbered edition, includes hanging apparatus.
USD $1800 each, USD $3200 for the set.
For these Optimism pieces only, please contact Reed Seifer studio@reedseifer.com

For availability and pricing on BLTC, please contact the Jordan Faye Contemporary
Phone: 443-995-1547

The work is also available directly from the artist's NY Studio.
Look for her work at Hudson's at Mass MoCA and Seven Seas Gallery in Nantucket.

This is a small selection of the varied works of artist Edie Nadelhaft. Be sure to see more of her unusual work (specifically her Flesh and Bite realism paintings) here.

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