12.29.2010

                   
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Martini Gold by Dolce & Gabbana; The Fellini-esque Film, Ads, Stills & More.





Two Italian flavors, Martini & Rossi and Dolce & Gabbana, collaborated a few months ago to launch MARTINI®Gold, a special edition vermouth with a unique recipe which includes orange, ginger and cubeb pepper, inspired by the fashion duo.

The libation was launched with a Fellini-esque film starring the stunning and sexy Italian actress Monica Bellucci:




Directed by Jonas Ã…kerlund (shown shooting the movie below), the MARTINI® Gold short film is set in Rome, Italy - a beautiful backdrop for the visually lush story.






Inspired by Fellini's La Dolce Vita, it celebrates Italian lifestyle as well as Monica Bellucci's all-Italian beauty, with surprise appearances by designers Domenico Dolce and Stefano Gabbana:



Stills from the film:
 

The print ads:
 

On the set images:
 


The special bottle and packaging bear the name of both Martini and Dolce & Gabbana


The Russian issue of Vogue even included the actual video within the pages of their December issue, making it their first video advertisement in a print medium:
 
MARTINI Gold Martini Dolce and Gabbana

2 comments:

Laser Toner said...

I can't wait to have a taste of Martini Gold!

cheap ink said...

Yeah, just like that ^ guy said. Can't wait to taste it. Nice ad campaign- does the job.

C'mon people, it's only a dollar.
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