Mercedes Benz Print Campaign Will Make You Look Twice.

above composite by if it's hip its here

This print campaign by Jung von Matt for Mercedes Benz' Blind Spot Assist feature plays on the fact that you don't have to turn your head and look over your shoulder while driving by featuring a compelling illusory visual. Shot by photographer Klaus Merz, the three ads read "Look to the side without looking to the side."





While it's true, this is simply the same ad executed three times, the unusual image is so compelling, I don't mind seeing variations on it. But it'd be nice if they'd found three different ways to say it in the headline.

Credits:
Brand: Mercedes-Benz
Agency: Jung von Matt, Hamburg, Germany
Executive Creative Director: Jan Rexhausen, Doerte Spengler-Ahrens
Creative Director: Felix Fenz
Copywriter: Andreas Hilbig, David Wegener
Art Director: Michael Hess, Alexander Norvilas
Photography: Klaus Merz
Print Production: Philipp Wenhold
Art Buyer: Madeleine von Hohenthal, Bianca Winter
Account Manager: Sven Doerrenbaecher, Ann-Kathrin Geertz
Editing: Marius Schwiegk, Amina Warscheid

Other credits:
Artist: Jesús González Rodríguez
Account Executive: Sven Doerrenbaecher, Raphael Brinkert
Awards: Clio Awards 2012, Bronze Print, Product/Service

Pantone Speedos? Yep. And Trunks and Shorts, Too. New Pantone Beachwear.

above composite by if it's hip, it's here

Fashion Factory of Montecarlo is yet another company taking advantage of the Pantone Universe Licensing program. They decided to dive headfirst in this adventure by acquiring a beachwear license and combining French de rigueur with Italian fantasy in their first collection consisting of four styles for men and one for women.

M01:

M02:

M02 (boyfriend):

M03:

M04:


Five different styles in 34 color combinations for both men and women will add color to your summer:

colors and styles:





The packaging:



PANTONE UNIVERSE BEACHWEAR is a collection designed and produced under license by Fashion Factory

Phil Hansen Shows Us How to Tattoo A Banana In His New Book.

Tattoo A Banana, by multimedia artist Phil Hansen, is a simple and fun guide to creating art with anything at hand - like a piece of toast, your own fingerprints, or a stack of marshmallows - showing everyday creativity with unconventional techniques. Whether you want to jumpstart, rediscover or further your creativity, this book is great for anyone who wants to experiment with a variety of nontraditional creative processes.






You can pre-order the book now on amazon.



Once you tattoo a banana, print on marshmallows or make a Mona Lisa sugar cookie, you'll be curious about what else is possible.

Phil Hansen is a multimedia artist who works at the intersection of traditional visual art, pointillism, and offbeat techniques, using media that connect to the subject matter, such as karate chops, tricycle wheel imprints, burger grease, and worms. His work has been featured on the Discovery Channel, Oops TV England, Japanese TBS, Clips Mania Germany, CNN, CBS, Good Morning America, the Rachael Ray Show, Dr. Phil, and many other media venues. As a commercial artist, he has worked with clients that include Grammy’s, Skype, Diesel, Arby's, Merck, Ripley’s Believe it or Not Museum, and dozens of other large and small companies.

For more creativity, visit tattooabanana.com.

Check out his art site: philinthecircle.com