If It's Hip, It's Here (Archives): food design

Whether you call it Fashion with Flavor or Culinary Couture, the 2014 Fall Winter RTW collection from Italian brand Moschino has zero trans fats and lots of humor. Processed and packaged goods are turned into couture gowns and dresses, McDonald's and Milk are the inspiration for suits, handbags and shoes. In his typically irreverent style Jeremy Scott's designs mock the fast food industry while still maintaining stunning silhouettes.

above: detail of the wedding dress in the collection

Although these designs are only part of the collection (Sponge Bob and blinged out prize-fighters clad in leather make up the rest), they are a commentary on society and mass consumerism that pokes fun at everything from packaged chips, Cheetos and popcorn to Tutti-Frutti candies and Gummi bears. French Fry mobile phones, Golden Arches sunglasses and Moschino branded milk shakes accompanied the models as they strutted down the runway.

The McDonald's Inspired Moschino Fashions and Accessories:

The Moschino McDonalds Phone Cover as well as some other items from this collection (shown at the end of this post) are available online as a special Capsule collection:

Got Moschino? A Fashion Play On The Milk Campaign:

Snack Food Moschino Fashions:

And there's even a Budweiser inspired dress and cape with which to wash it all down:

The piece de resistance? A bridal gown for the finale whose gossamer fabric is printed with the nutrition (or lack thereof) tables found on the backs of packaged food items: