Celebrities Flash Us in this CGI rendered Print Ad Campaign for IDEAS Books.

McCann Worldgroup, Mumbai and Warsaw-based creative agency Ars Thanea, devised and created this clever ad campaign to sell celebrity biographies for IDEAS books. Marilyn Monroe, Andre Agassi and Elvis "flash" the viewer swathed in book 'jackets' bearing their biography book covers. The celebrity images were entirely created in CGI by Peter Jaworowski of Ars Thanea.

Marilyn Monroe Biography ad and detail:


Elvis Biography ad and details:



Andre Agassi Biography ad and details:



The Challenge
The branch of bookstores named Ideas Books decided to prepare advertising campaign which would present the broad array of its assortment, with main focus at underlining that the stores have both autobioraphic and biographic books on pop culture icons.

The Solution
Bearing in mind the real physiognomy of main heroes, the agency created their 3D models (basing on organic modeling), and as a next step made them wear the covers of the books they were present in.



Credits
Agency:
McCann World group, Mumbai
Regional Creative Director: Prasoon Joshi
Executive Creative Director: Ryan S Menezes
Writer: Ryan S Menezes, Trishay Kotwal
Art Director: Ryan S Menezes
Designer: Ryan S Menezes
Client Servicing: Manoj Mansukhani

Production Studio:
Ars Thanea
Design Director / Art Director / Retoucher: Peter Jaworowski
Production Manager: Marcin Molski
Lead 3D Artist: Piotr Kolus
3D Artists: Marcin Klicki, Daniel Komuda, Rafal Kidzinski

The Sexist Lingerie Ads with Gisele Bundchen that Brazil Wants to Ban.

Is breaking bad news to your significant other easier when you're sporting sexy lingerie? That's the message behind Brazilian lingerie brand HOPE's campaign - urging women to use 'their natural charms' when delivering less than appealing information to their husbands. Are men really that easy? If you look like Gisele, I bet they are.



The land of waxed coochies and sexy supermodels is considering a ban on the ad campaign (whose three spots are shown below).

Brazil's Ministry for Women called Wednesday for the suspension of a television ad campaign featuring lingerie-clad supermodel Gisele Bundchen, saying it reinforces the stereotype of women as sex objects.



The agency said in a statement it was asking the state council on advertising to halt the use of the ads with Bundchen, the Brazilian native who is believed to be the world's highest paid model.



The ads "reinforces an erroneous stereotype of women as sex objects and ignores the progress made in ending sexist practices. It also represents discrimination against women," the ministry said in a statement.



In the ads for the Brazilian intimate wear brand Hope,"Bundchen is clad in panties, a bra and high heels, in an effort to distract her husband when she delivers bad news -- about damaging the car, exceeding her credit limit, and her mother coming to live with them.

The TV ads send a message "that sensuality can melt any man" and "encourages Brazilian women to use their charms... to minimize the reactions of their husbands," the ministry said.

The ministry managed to ban a beer ad in 2010 featuring US model Paris Hilton in suggestive poses.

Copyright © 2011 AFP. All rights reserved.

The 'Utter' Mouth Pot or Vase by Thelermont Hupton.

These fun tabletop vessels are made of fine earthenware and measure 160mm x 100mm tall. The opening is that of a human mouth, compllte with parted lips and teeth.

In the words of the artist:
"The Utter pots, using the form of a mouth, are a literal manifestation of the concept of objects ‘talking’ to the user.

The finished piece is humorous and edgy. The parted lips of the female mouth may even be construed as sexual. They invite us to ponder what the rest of the ‘face’ might look like.

The Utter mouth pot is designed to be used decoratively or functionally as a vessel for flowers, pencils..."




Price: £39
buy the utter mouth pot here

Matti Walker designs another Modern Humidifier, the Anton for Stadler Form. Aromatic, too!

Designer Matti Walker is no stranger to creating modern mini humidifiers. Having previously designed tabletop humidifiers Oskar and Fred for Stadler Form (he also has fans and purifiers to his credit), Anton is yet another one - only this one smells as good as it looks. The Ultrasonic ionic humidifier has an aroma diffuser built into it.


above: Fred (left) and Oskar (right) are two other small humidifiers designed by Matti Walker for Stadler Form

The compact and quiet Anton Humidifier is available in four different colors -Honeycomb (yellow), white, Azurro (aqua) and black- and serves rooms up to 250 sq. ft.



It includes a dispenser for scented oils, an anti-calcium cartridge to prevent build-up, a patented Ionic Silver Cube™* to keep the water clean, and an automatic shut-off. Controls, including a night mode, are located out of sight on the bottom of the unit, and LED indicator lights switch from blue to red when the tank is empty.






Ultrasonic humidifier and aroma diffuser
Power: 24V - 18W
Output max. 120g/h
Tank capacity 2.5 liter (0.8 gallons)
Room size up to 60m3 or 25m2
Dimensions: 184 x 262 x 184 mm (10h x 7.25w 5.75"d)
Night modes: normal mode, dimmed mode and lights-out mode
Automatic shut-off
Weight: 1.9 kg (4lbs. )
Material:Polypropylene

*Ionic Silver Cube ™
The ionic silver cube (8) prevents the growth of germs and bacteria in the humidifier due to the continuous release of silver ions. The use of an ionic silver cube leads to a hygienic room climate. The lifetime of the ionic silver cube is around one year. We therefore recommend that you replace the ionic silver cube at the beginning of every humidifying season. The ionic silver cube starts working as soon as it comes into contact with water, and also works when the unit is switched off.

Buy it here from Stadler Form ($139.00)

Anton Humidifiers at Amazon

The Anton Humidifier (in white only) is also available here at the MoMA Design Store and at Design Public

Blood Concept. Four New Unisex Fragrances Based On Blood Types.

Founded in Italy by Giovanni Castelli and Antonio Zuddas (shown below), Blood Concept is a collection of four different fragrances dictated by blood types.



The website says "Filled with legends and meanings, blood is soaked with mystery‚ fascination and respect. it’s the most tested and studied part of human body and it guards a multitude of secrets that reveals our inner and unique way of being.

BLOOD CONCEPT is a private celebration of the vivid and fascinating liquid that flows in our veins. Because blood is actually the river of life. A, B, AB and 0, retrace the evolution of manhood through time and its record of information, history and mutation, so well kept in the vital flushing of blood.

BLOOD CONCEPT is a mystic ritual with no flowers to be found: deep as primeval Africa in 0‚ aromatic as the scent of familiar land in A, bold as unpredictable itineraries in B, bold and sharp as a metropolitan skyline in AB. Ending each time with the same subtle and mysterious note: a metallic vague suspicion."




Each of the four unisex scents are described below and available in either a 40ml dropper or 60ml spray. The fabulous individual packaging shown below was designed by 2PFG

Type O:

Visceral and Intense. From the depths of the earth. Carnal and Primitive.
The packaging:


Type A:

Green and aromatic. A symbiotic relationship with nature. Reassuring and clean.
The packaging:


Type B:

Woody and spicy. A Brave Traveler and keen to discover the unknown. Nomadic and eclectic.
The Packaging:


Type AB:


Synthetic and individualist. A loner chemist stumbling upon. Unavoidable changes. Uninhibited and visionary. The packaging:


Buy Blood Concept fragrances here at Lucky Scent

Newd Adhesive Jewelry for the Body from Italy's Alessandro Masini.

Since I first introduced you to Italian brand NEWD in this post almost three years ago , the collection of safe self-adhesive jewelry has grown. With more more pieces and styles added to their five collections (and some no longer available), it was time to update my readers.




Newd was established in Florence in 2006 by Alessandro Masini. It’s the only company in the world that produces 'Skin Jewels'; adhesive jewelry that is applied directly to the skin. Glamour, innovation, sensuality, femininity, creativity and individuality come together for an exciting and trendy product that really goes beyond all standards.



For those of you who don't wish to permanently pierce or tattoo yourself , NEWD is a fun alternative for body ornamentation. They carry simple geometric shapes in various sizes, the requisite trendy shapes such as butterflies and hearts, and some bolder and more unusual pieces. White, rose, and yellow gold, polished or satin finished, gold-plated, enameled, embellished with pearls, Swarovksi crystals, precious stones and more can be applied on your back, neckline, arms, belly or wherever you deem desirable.



They have five collections of different shapes, styles and metals. Some are just simple silhouettes, some are adorned with Swarovski crystals and others with dangling gems. Here are just a few:












Once only available in Italy, you can purchase directly from NEWD here.