Newd Adhesive Jewelry for the Body from Italy's Alessandro Masini.

Since I first introduced you to Italian brand NEWD in this post almost three years ago , the collection of safe self-adhesive jewelry has grown. With more more pieces and styles added to their five collections (and some no longer available), it was time to update my readers.




Newd was established in Florence in 2006 by Alessandro Masini. It’s the only company in the world that produces 'Skin Jewels'; adhesive jewelry that is applied directly to the skin. Glamour, innovation, sensuality, femininity, creativity and individuality come together for an exciting and trendy product that really goes beyond all standards.



For those of you who don't wish to permanently pierce or tattoo yourself , NEWD is a fun alternative for body ornamentation. They carry simple geometric shapes in various sizes, the requisite trendy shapes such as butterflies and hearts, and some bolder and more unusual pieces. White, rose, and yellow gold, polished or satin finished, gold-plated, enameled, embellished with pearls, Swarovksi crystals, precious stones and more can be applied on your back, neckline, arms, belly or wherever you deem desirable.



They have five collections of different shapes, styles and metals. Some are just simple silhouettes, some are adorned with Swarovski crystals and others with dangling gems. Here are just a few:












Once only available in Italy, you can purchase directly from NEWD here.

Funky Find Of The Week: NEWD Adhesive Jewelry

NEWD of Italy is a company who designs and sells 'skin jewels' or 'wireless jewelry'. Gems and crystals set in precious and non-precious metals you can apply directly to the skin via an adhesive backing. They carry five collections and the prices vary depending upon the collection.

The 5 collections consist of The GOLDEN and SILVER Collections (some solid, some plated) , The MY STONES collection (with real gemstones or colored Swarovski crystals), the FASHION collection (wings embellished with Swarovski crystals, buffalo heads with real horse fur, and skulls with cubic zircons) and finally the exoskeletal My BONES collection (rhodium plated silver with your choice of colored Swarovski crystals in a vertebrae-like shape).





While the simple silver and gold flat iconographic pieces look like interesting shiny tattoos on the skin, the 'My Stones' and 'My Bones' collection designed by Italian journalist, politician and tv personality, Irene Pivetti, are certainly far creepier.

The 'My Stones' collection looks eerily as if one has broken out in bejeweled lesions and the 'My Bones' collection makes the wearer look like a Borg.

However, I commend them for a unique approach to the long hardly unchanged tradition of jewelry. See what you think.


Various Skin jewels from the Golden and Silver Collections:







Irene Pivetti's 'My Stones':






Irene Pivetti's 'My Bones':




The Fashion Collection:





The innovative adhesive film, Skin Touch was developed by the company’s internal research center. The results are a non-toxic-anallergic-waterproof film.

SKIN TOUCH is naturally an exclusive patented invention of Newd which guarantees maximum versatility for every type of jewel designed and created by the company.

How to apply Skin Touch:



•Clean your skin with soap or methylated spirits, and dry well.
•Detach the Skin Touch from its transparent film.
•Attach the Skin Touch to the back of the jewel, pressing well.
•Remove the protective film trying to avoid touching the adhesive part that will come in contact •with your skin.



•Apply the jewel to the clean part of your skin.
•A new Skin Touch must be applied every time the jewel is detached and then re-attached to your skin.


Visit the site and shop for the items here.