If It's Hip, It's Here (Archives): sleep

The best and most powerful ads tap into a reality to which people can relate. Minneapolis based ad agency Carmichael Lynch's debut creative for the Tempur-Pedic brand, "You Are How You Sleep" commercial, does just that.

A lousy mattress leading to a poor night's sleep may not be a genius insight, but it doesn't have to be when executed this well. Those who require solid slumber to be their best will certainly notice themselves in the big grumpy Mama bear when deprived of shut-eye.

The likeable and memorable television commercial has been cut as a :60 and a :30 (both are shown further down in this post).

Great casting of and performances by the twin actresses along with adept direction and excellent editing make the spot both poignant and funny simultaneously. Full credits are at the end of the post.

The 60 second cut:

The 30 second cut:

Full Credits
Agency: Carmichael Lynch
CCO: Dave Damman
Client: Tempur-Pedic
ECD: Marty Senn
Art Director: Brad Harrison
Art Director: Doug Pedersen
Director of Integrated Production: Joe Grundhoefer
Producer: Jon Mielke
Prod. Co.: The Directors Bureau
Director: Mike Mills
DOP: Kasper Tuxen
EP: Lisa Margulis
Line Producer: Youree Henley
Editing: Rock Paper Scissors
Editor: Grant Surmi
Producer: Joanna Hall
Producer: Marguerite Olivelle
Composer: Roger Neill
Sound Design: BWN Music and Sound
Sound Design: Carl White

Yelo is an entirely new concept in wellness. It is a sanctuary designed to help urbanites deal with the pressures of modern life through a unique combination of sleep and reflexology therapies.

The YeloNap is Yelo Spa's version of the “Power Nap”—their sleep therapy system of 20- to 40-minute naps. Naps of this duration have been medically proven to increase alertness and productivity as well as information retention.

Yelo is about time-efficient, results-oriented relaxation. It is not a spa. Yelo provides the deeper experience of giving you back your time and space when you need it most. It’s about you. It’s about time.

Sleep is a crucial part of a healthy, balanced lifestyle. Medical studies have proven a direct correlation between sleep and productivity, and recently it has been discovered that even a short nap can significantly improve performance. A YeloNap^SM will help you recharge and feel refreshed, relaxed and rejuvenated.

The YeloNap is our specially-designed sleep therapy system. It takes place in our unique, modern, private cabins: the YeloCabs^TM. When your nap begins, you will recline in our luxurious YeloChair^TM to elevate your legs above your heart. This will slow down your pulse and encourage deep relaxation.

YeloNaps are available in five-minute increments from 20-40 minutes in length, priced at $1 per minute. You can choose the timing that suits you best within these limits. We set these limits because a nap of less than 20 minutes won’t provide you with enough rest, while a nap of more than 40 minutes will encourage a deep (REM) sleep, from which you might emerge feeling groggy.

The YeloNap may be experienced on its own for rest and rejuvenation or combined with Yelo Reflexology—treatments designed to heal and alleviate specific conditions or ailments and allow you to emerge feeling balanced and energized.

On their website they have a real time clock letting you know when the next available YeloCab is. Very cool. And very rejuvenating.

You can read more about this and there many other treatments at their site, yelonyc.com