If It's Hip, It's Here (Archives): social media

Showing posts with label social media. Show all posts

Lucky Ducks... I Mean Turkeys. Meet Cobbler and Gobbler, This Year's Pardoned Thanksgiving Fowl.

This year the choice was between Cobbler and Gobbler (via an online social media vote), two 19 week-old, 40 pound birds. Elementary school students in Rockingham County, Virginia - the native area of the turkeys - chose the names.

While one of the turkeys is recognized as the National Thanksgiving Turkey – chosen for the first time by the American public through an online contest this year – the president traditionally pardons both turkeys, one serving as an alternate.

above: The presidentially pardoned turkey Cobbler, whose distinguishing mark from his brother, Gobbler, is a small black mark on the beak, arrives at George Washington's Mount Vernon, Nov. 21, where he and his brother will live out their days under the property's care following a pardon by President Barack Obama. (Photo: M.Scott Mahaskey/POLITICO)

"If for some reason Cobbler cannot fulfill his duties as the official White House Turkey, Gobbler will be waiting in the wings," Obama said.

With the turkey gobbling away nearby, Obama teased about new beginnings.
"They say that life is all about second chances, and this November I could not agree more," he said, joking about his re-election. "So in the spirit of the season, I have one more gift to give and it goes to a pair of turkeys."

Following the pardoning, the turkeys will be taken to George Washington's Mount Vernon Estate and Gardens, where the winning turkey will be on display for visitors during "Christmas at Mount Vernon." They'll stay on the property after the holidays. The birds grew up on a farm near Harrisonburg, Virginia under National Turkey Federation Chairman Steve Willardsen's supervision.

above: Cobbler and Gobbler arrive at George Washington's Mount Vernon, Va., where they will live out their days under the care of the property following a presidential pardon, Nov. 21, by President Barack Obama. (Photo: M.Scott Mahaskey/POLITICO)

This year marks the 65th anniversary of the turkey presentation. In his remarks, Obama also thanked the troops overseas and asked Americans to remember the victims of Superstorm Sandy, which killed dozens in the U.S. and wreaked major devastation across the Northeast last month.

Concluding his comments, the president gave one final blessing to the turkey.
"You are hereby pardoned. Congratulations, Cobbler," the president said. "You'll have a great life."

Photos and info courtesy of The White House, CNN and Reuters

Corned Beef and Hashtag. Comodo New York's Instagram Menu.

We all know how much people love to Instagram their food when they go out.
Comodo Restaurant in New York decided to turn the "food porn" trend to their advantage by creating a version of their menu on Instagram with the simple addition of a hashtag (#) next to images each of their courses.

above photo courtesy of hshmkt

This way people could decide what to order by searching the hashtag of each course on Instagram and seeing what other people have posted about it.

Also, at the end of the meal, patrons can add their own photograph to the collection, along with their thoughts and reviews.

Visit: comodonyc.com  or search #ComodoMenu
Creative credits: Raul Mandru, Mihai Botarel, Mihnea Gheorghiu

Promoting Peace Through Food. The Recipeace Ads, Peace Meals and Peace One Day.

Recipeace is a social movement that aimed to join conflicting people through food in celebration of International Peace Day on September 21, 2012.

Throughout history, food has played a large role in bringing conflicting people together, turning times of crisis into times of peace. Recipeace is a social movement that brings people together over food. The intent is to build awareness for Peace Day on a global scale, while inspiring peaceful action on an individual level.

People could pledge for peace by cooking a meal inspired by recipes that have resolved conflict in history, visit a participating restaurant reserving tables for peace meals or tweet ideas of individuals who should come together over food for peace.(See the participating restaurants here.)

Check out the Peace Meals, the recipes and their inspiring stories here.

To help communicate the event, Leo Burnett, Chicago asked chefs, restaurants, food ambassadors and foodies around the world to join the Recipeace movement.

The print executions by Leo Burnett heralding the event were very simple - comparing weapons to food that have similar silhouettes:

More about Recipeace:
In 2001, Peace One Day successfully petitioned the UN to make September 21st, of every year, International Peace Day. Ever since, Peace Day has been a day of life-saving activities and action by individuals worldwide. This year, in partnership with Peace One Day, Recipeace aimed to continue that tradition.

Ad images courtesy of We Love Ad. All Other images courtesy of Recipeace and Peace One Day.

Another Engaging Marketing Tactic For UNIQLO. A Pinterest Takeover For Their Dry Mesh Project.

More opportunities for branding continue to spring up on the web as popular user-generated and social network-related websites grow.

Pinterest, one of the fastest growing sites out there, with over a reported 13 million registered users, was recently hijacked by UNIQLO to increase awareness of their Dry Mesh Tshirts. Part of the new UNIQLO Innovation Project (UIP), the idea was conceived of and executed for the Japanese brand by New York digital agency Firstborn.

Firstborn had to do something big for the Japanese brand to stand out from the chaos of online fashion and social media. To promote "the ultimate functional wear" that keeps you cool and dry while exercising, Firstborn created the first-ever branded mosaics on Pinterest.

As users scrolled through Pinterest public feeds, giant blocks of images appeared. Together, the image blocks worked to create an impossible to miss, branded mosaic. As users continued to scroll down, the branded images seemingly animated.

How did they do it?
To reach active consumers, the guerilla campaign targeted five categories: Men's Apparel, Women's Apparel, Geek, Fitness and Sports. Extensive R&D ensured the images would appear in one group. To evade Pinterest's detection algorithms, Firstborn set up over 100 shell accounts ahead of the launch. A group of Firstborn employees simultaneously pinned pre-selected images to successfully free users from the monotony of Pinterest scrolling. With a strong team effort, the UNIQLO Dry Mesh Project on Pinterest brought attention to the new product with an experience as unique as the actual shirts.

UNIQLO has been one of the most innovative brands in terms of their marketing and advertising on the web. This is merely the latest in their engaging tactics.

A Dramatic Ad For Belgium's Launch of TNT Is The Second-Most Shared Video To Date.

To launch the high quality TV channel TNT in Belgium, TNT’s Antwerp ad agency, Duval Guillaume Modem, came up with a very dramatic idea.

The Noteworthy Project asked different artists to reinterpret emoticons in their own inimitable style. The process and final pieces were documented on film and directed by Oscar-nominated and Sundance-winning filmmaker Jessica Sanders. Below are those films and the final artworks.

:( by Tim Biskup:

“My goal was to present a midpoint between the :( emoticon’s abstraction of sadness and the literal representation of it in the photo of my daughter, thus inserting my own expression into the equation.” - Tim Biskup

Tim Biskup's final piece:

:-) by AJ Fosik:

“I decided to transform the devious emoticon into an idol, taking a digital [way of conveying] emotion and meaning and merging it with a traditional physical one, subverting both to create something new.” - AJ Fosik

AJ. Fosik's final piece:

LOL by Megan Whitmarsh:

“I wanted to create a LOL that radiates optimism, using a handcrafted, analog, pop vision to capture its warmth and cheerfulness.” - Megan Whitmarsh

Megan Whitmarsh's final piece:

OMG by Reza Ali:

“OMG invites its audience to interact by speaking to it. Besides surprise, it can represent joy, sadness, anger, excitement, fear, shock, and relief. OMG changes in real-time to reflect that variation.” - Reza Ali

Reza Ali's final piece:

;) by Craig + Karl:

“The ;) emoticon depicts our dynamic: a closed eye dreaming, forming ideas; an open eye, developing them. A smile links us.” - Craig and Karl

Craig Redmond + Karl Maier's final piece:

About The Noteworthy Project:

Our potential for human expression is huge, but at some point technology started getting in the way of our passion. We’ve been so busy tweeting and texting, we may have accidentally left behind what makes us human.

The Noteworthy Project documents a series of projects that examine what happens when communication is made by hand.

Noteworthyproject.com