Graffiti Artists MIRF Create Limited Edition Fragrance Bottle For NY Yankees.

The official fragrance of the NY Yankees has just released their limited edition men’s bottle with exclusive design and artwork done by none other than NYC graffiti legends Mint&Serf aka MIRF.




Mint&Serf's distinctive drippy MIRF, which is featured on both the front and back of the bottle (above) , conveys their enthusiasm for New York, yet also expresses their understanding of the overall brand of the city. "People who know us can tell you that we are both diehard New Yorkers. From Astoria, Queens to Sheepshead Bay, Brooklyn to East Tremont Ave in the Bronx to Victoria Blvd in Staten Island, graffiti opened us up to almost every neighborhood in New York City. We live and breathe New York City," said Mint&Serf. "When it comes to the symbol of New York, there is nothing more iconic and recognizable than the New York Yankees; to think that graffiti we created on the streets of New York will be immortalized alongside the New York Yankees logo is an honor.”

MIRF's distinctive drip graffiti found around New York:




Tagged with #MIRF4Yanks, posters have begun appearing around the city:

above: instagram photo by Chicozen


above: instagram photo by Jposorio

The multimedia artists Mint&Serf were born Mikhail Sokovikov and Jason Aaron Wall. Mint&Serf, collaboratively known as MIRF, produces sculptures, graffiti, photography, public and private installations, curatorial work, commercial partnerships, publications and nightlife experiences. While Mint&Serf’s creativity was originally born on walls of their beloved concrete jungle, the duo’s illegal art morphed into conceptual art theory and commissions for some of the world’s most recognizable brands including Nike, Red Bull, Marc Jacobs and ACE Hotel.

The New York Yankees™ fragrance captures a sporty and confident attitude, creating a timeless, masculine scent that contains fresh wood tones, an invigorating blend of sparkling bergamot, coriander and cool blue sage. The fragrance also evolves to reveal a fusion of crisp ivy leaves, orange flower and geranium, enhanced with rich earthy patchouli, smooth sandalwood and suede.

“It has been an honor and a privilege to work with the New York Yankees, Major League Baseball Properties and now with Mint&Serf on this fragrance,” said Thomas Butkiewicz, CEO of Cloudbreak. “Mint&Serf’s artistic creativity and unique knowledge of New York City will bring an unparalleled freshness to the fragrance industry.”

The New York Yankees™ Limited Edition Graffiti EDT is available now online at at  NYYankeesFragrance.com and at Macy’s, Lord & Taylor and Belk.
200ml/6.7oz bottle for $85.

This cutting edge project introduces a new conceptualization for beauty brands; the NY Yankees limited edition men’s fragrance promises to be on every guy’s radar through and beyond Major League Baseball season.

Introducing 'Everything' - The Perfume That Combines 1,400 Fragrance Samples Into One Giant 1.5 Liter Bottle.

Everything is a perfume by directors and artists Lernert & Sander consisting of new fragrances that were launched in 2012.

Over the last year Lernert & Sander collected almost 1,400 samples of newly launched fragrances.






By mixing the content of all of these bottles, they created 1.5 liter of Everything.



This unique (and I'm guessing, odiferous) perfume comes in a specially designed and hand blown bottle, an enlargement of a classic sample bottle.



If you're in Paris between March 1st to 9th, the bottle will be showcased at Colette on 213 Rue St-Honoré where you can have a rare chance to try it.

Credits:
Concept & Design: Lernert & Sander
Producer: Maarten Le Roy (Wrong)
Graphic design: Veronica Ditting
Styling: Ferry van der Nat
Light & technique: Ram van Meel
Carpenter: Hadewig Steenwinkel
Special thanks to Ferry van der Nat, all the people at Wrong and our interns David in den Bosch, Mathijs Kok & Derek van Egmond.

Limited Edition Swarovski Embellished Bond No. 9 Fragrances

Perfume and fragrances always make nice gifts. These limited edition versions of some of the best-selling scents from Bond No. 9 make great gifts. With a price range spanning $350 to $7500, the following limited edition Bond No 9 bottled scents are embellished with Swarovski crystals and elements that will make anyone's eyes sparkle.


New York Musk Emerald Swarovski Shooting Star

For all those collectors and connoisseurs who fell in love with last year’s exquisite, richly textured clear-diamond superstar bottle studded with crystals, the good news is: we’ve done it again—only this time with a network of emerald stars. The scent? Our brand new New York Musk. Consider this bottle just the second in our growing Shooting Stars series
Notes of: grapefruit, black currant, osmanthus flower, green lilies, nutmeg, musk, patchouli, sandalwood and vetiver
100ml — $1,000.00

The Fantasy-Stone Fountain of Peace

This year’s official, unabashed extravaganza gift is our now-perennial 42-ounce spigoted amphora vitrine, filled with the Scent of Peace, its gracefully curvaceous exterior glistening everywhere with a new Swarovski crystal design: a profusion of stones in varying sizes and shapes, carefully pieced together onto a surface as intricate and tactile as an incandescent moon-glow tapestry. True, perfume containers have always had an element of fantasy. But this one is ultimo in every way.
42oz — $7,500.00

The Swarovski Crystallized Amphora

Their outsized 42 oz amphora vitrine, breathtakingly covered with 16,500 hand-applied platinum Swarovski stones. Not to forget the bottle top—an elliptical mirror with honeycomb base. And while they were at it, they added the Bond No. 9 signature and a handy golden spigot. Contents? Your choice among our Bond No. 9 eau de parfum (exclusions apply). This bedazzlement comes in a white patent leather gift case, also adorned with crystals
— $3,500.00

The Scent of Peace Incandescent Shooting Super Star

The Scent of Peace is likewise the eau de parfum chosen for the classic Bond No. 9 superstar bottle that’s been decked out all over with those Swarovski fanci-crystals—the moonlit exterior emphasizing the preciousness of the contents. Even the oval cap and the keepsake silver-toned presentation box are studded with stones.
Notes: Grapefruit, black currant, lily of the valley, musk
100ml — $1,000.00

Central Park West Limited Edition with Swarovksi

For gardenia devotees with a sense of fashion elegance, this is the ultimate gift of gifts: A 100 ml. limited-edition bottle of Central Park West whose houndstooth surface has been rendered with 2,500 sparkling Swarovski gems, its edges bordered in vivid lime green, its cap encircled with tiny stones.
580 — $580.00

Nuits de Noho Chandelier

This downtown beauty goes out A LOT. So they’ve given it a wardrobe change. A lacquer-smooth, basic-black-for-the holiday’s bottle, accented with Bond No. 9‘s new chandelier treatment: See through prism necklace and matching jaunty cap
Notes: Jasmin, creamy vanilla, sheer patchouli
100ml — $380.00

Astor Place Swarovski Limited-Edition

Our Mesmerizing New Eau de Parfum, Inspired by New York’s Most Vibrant Arts-and-Style Intersection.
Notes: Violet Leaf, Mandarin Zest, Freesia, Red poppy buds, Orris (iris root), teakwood, Musk and Amber
100ml — $300.00

The Swarovski All-Stars

They’ve gone overboard and embellished three more of their most coveted scents with the tiniest and most reflective of all the Swarovski stones—five thousand of them per 50ml bottle. The pearlized milk glass Eau de New York bottle (citruses-cyclamen-jasmine-vetiver) is studded with diamond-colored aurora borealis stones. Chelsea Flowers (peonies-magnolia-rose) is decked with emerald-colored stones. Chinatown (peach-gardenia-tuberose-sandalwood) features ruby-colored stones.
Eau de New York - 50ml — $650.00
Chelsea Flowers - 50ml — $650.00
Chinatown - 50ml — $650.00

Shop for these and more here.

Artists & Designers Make Scents; Six of Them. Series One.

Six Scents
Curated by Joseph Quartana (Seven New York), Six Scents: Series One, is a collection of scents that were created by six renowned perfumers working with six celebrated designers.


These are not mainstream designers – they are all on the cutting edge, each with a unique vision. Each pairing created a fragrance that will be offered in a limited quantity of 2,000 units, with individually numbered, custom packaging.



Like the fashions these designers create, these fragrances are not geared for the mass market – each team worked with an artistic concept in mind – not a target demographic. A percent of the net proceeds will go towards awareness and funding for the Designers Against AIDS (DAA), International AIDS Awareness Education Center in Antwerp.

Series One
No.1 - Alexandre Herchcovitch & Joachim Correl:



No.2 - Bernhard Willhelm & Lucas Sieuzac:



No.3 - Cosmic Wonder & Philippe Paparella-Paris:



No.4 - Gareth Pugh & Emilie Coppermann:



No.5 - Jeremy Scott & Philippe Roques:



No.6 - Preen & Mark Buxton


Buy them here at Seven
or Buy them here at Lucky Scents.