The Fiat 500 by Gucci Promoted With These Four Short Films By Various Directors.

About a year ago, I gave my readers a good look at the Fiat 500 by Gucci (and the chic matching accessories).

Now, Gucci's Creative Director, Frida Giannini, and Fiat invited Jefferson Hack (Editor in Chief of Dazed & Confused and AnOther Magazine), NOWNESS, Olivier Zahm (Editor in Chief of Purple Fashion magazine), Franca Sozzani (Editor in Chief of Vogue Italy), and Alexi Tan (Film Director) to produce a short film with FIAT's 500 by Gucci as the inspiration.

The results are the following four short films of varying lengths starring the 500 by Gucci seen through the eyes of some of the most visionary creatives in the world today.

Vogue presents "Reverse to Perfection" for Fiat 500 by Gucci Reverse to Perfection, a film by Francesco Carrozzini where luxury recaptures its place:


Purple presents "Polaroid Papillon" for Fiat 500 by Gucci, a film by Olivier Zahm featuring Betony Vernon at the Museo Casa Mollino, Torino:


"The Race", a short film by Will Davidson. The Fiat 500 by Gucci, an exhilarating embodiment of Italian spirit stars in The Race - a short film exclusive to Dazed directed by Will Davidson:


"Assembly line", a short film by Chris Sweeney. Chris Sweeney's film for the 500 by Gucci fuses two power houses of Italian design with a playful twist that brings the 500 to life in a completely unexpected way:



Get a good look at the Fiat 500 by Gucci and some matching accessories.

500 by Gucci

The QLOCKTWO W. Biegert & Funk's Beautiful Wall Clock Is Now A Wristwatch.

above composite image © If It's Hip, It's Here



I blogged about Biegert & Funk's QLOCKTWO wall clock some years back. A beautiful wall clock that literally spells out the time in words in several different available languages and colors. Since launching the QLOCKTWO, Biegert & Funk turned it into a tabletop alarm clock version and now, a wristwatch.



above: the original QLOCKTWO wall clock and QLOCKTWO Touch Me tabletop alarm clock by Biegert&Funk.


The new QLOCKTWO W:


In a square there is a grid of 110 letters. When the stainless steel button or black button on the bezel is pressed, words light up in unexpected places which describe the time.



The high-quality brushed stainless steel case (or black) measures 35 x 35 mm. The watch is available with a 24 mm rubber or leather strap. QLOCKTWO W shows next to the time also the calendar date or even the seconds.

QLOCKTWO W is available from autumn 2012 in the versions polished, brushed or black stainless steel respectively in the languages German, English and French.






the press release:
Biegert & Funk presents the world‘s first wristwatch in words at Baselworld

For the first time, Biegert & Funk is exhibiting a completely new kind of wristwatch, the QLOCKTWO W, at Baselworld. QLOCKTWO W does not show the time with hands or digits. Time is indicated on this purist watch as readable text, turning it into a statement: “It is half past nine”. The square watch face has a uniform grid of 110 letters. When the stainless steel button is pressed, words light up in unexpected places which describe the time. The initially random order of the characters lends this wristwatch a mysterious aesthetic. “QLOCKTWO W makes you aware of the moment. Showing the time becomes an interesting experience for the owner,” explains Andreas Funk from the design duo Biegert & Funk.

The basic shape of the QLOCKTWO W is, like all QLOCKTWO® variations, a square. The design is minimalist and precision crafted, its form reduced to the essentials. The high quality brushed stainless steel casing measures 35 x 35 mm. The watch comes with either a rubber or leather strap.

Together with the time, QLOCKTWO W also displays the calendar day or seconds. “It is operated by a single push button and could not be more simple: one push to display the time, two for the calendar day and three for the seconds,” says designer Marco Biegert. QLOCKTWO W will be available from autumn 2012 in two variants, natural stainless steel or black, at a cost of approx. 550 euros.

You can purchase QLOCKTWO wall and alarm clocks here.

Don't forget to check out Biegert & Funk's original QlockTwo and other beautiful wall clocks.

The CUBEBOT Robot Lounge by David Weeks, Quinze & Milan and AREAWARE.

Cubebot (2012), qm foam, 250 x 160 x 180 cm

David Weeks, the award-wining American-based designer, Quinze & Milan, the innovative Belgian design company and AREAWARE, the New York City based producer of unusual design objects, have joined forces for MOST.




At twenty times his original size, the lounging Cubebot sculpture in QM FOAM will put a smile on your face and provide a comfortable spot to take a break.






David Weeks' sustainably harvested wood Cubebots for AREAWARE:



MOST SALONE BY TOM DIXON
MOST is a new destination instigated by Tom Dixon which will turn the National Museum of Science and Technology in Milan into an ambitious environment for innovation and culture. MOST delivers a diverse group of leading global brands and young designers who will be located in the extraordinary historic spaces of the museum. This collision of technology, culture and design is set to be one of Milan's highlights during Salone del Mobile 2012.