The Largest Stop Motion Animation Set Ever Shot On A Nokia Camera Phone - Gulp.

'Gulp' a one and a half minute long short film created by Sumo Science at Aardman for Nokia, depicts a fisherman going about his daily catch. The advertisement breaks the world record for the 'largest stop-motion animation set', with the largest scene stretching over 11,000 square feet.



Shot on location at Pendine Beach in South Wales, every frame of this stop-motion animation was shot using a Nokia N8, with its 12 megapixel camera and Carl Zeiss optics.

Here’s a film taking you behind the scenes on ‘Gulp’, Aardman’s world record breaking short film. It reveals what went in to making such a complex film outside and away from the controlled environment of a studio, and how it was shot using a Nokia N8:



Animation: aardman.com
Sand artists: sandinyoureye.co.uk
Product: nokia.com/​n8

Courreges Dresses Up The Latest Limited Edition Evian Bottle.

Evian introduces their annual limited edition bottle design.

Following special editions by LaCroix (2008), Baccarat and Jean-Paul Gaultier (2009), Paul Smith (2010), Issey Miyake (2011), French fashion brand Courrèges, has designed the latest annual limited edition bottle for Evian water.

Courrèges, approaching the eve of its 50-year anniversary, is known for pioneering key trends though the decades, from having discovered pants for women in 1963 to starting the mini-skirt revolution.




The house of Courrèges is driven by the will to free women from the classical conventions of fashion by developing new forms, implementing new materials and using vibrant colors.



The evian bottle by Courrèges, launching globally September 8, features the design house's elegant white and pink emblematic flower (introduced in 1967) on the backdrop of evian’s iconic glass bottle silhouette. Printed with organic ink for the first time, the bottle is composed of 100% recyclable packaging.



To celebrate its launch in conjunction with Fashion’s Night Out, evian will be introducing the bottle at Jeffrey New York and Colette in Paris, where the design will be on display.



The bottle will be available in select restaurants and hotels as of November 2011 and online at shop.evian.us for pre-order.

Brilliant Ad for Nighttime Bus Service Shows The Ugly Side of Partying.

Ever wonder how you appear to other people when you're drunk? It's not pretty as this inventive and interactive spot for Movia, a Danish nighttime bus service shows you.

A girl sipping a cocktail is feeling pretty fierce:


Mouseover her and she's not quite as glamorous:


The Byturen spot from the Copenhagen ad agency Bocca is a compelling interactive video which uses a special effect to emphasize how different one appears and behaves when they are drinking and suggests taking the bus home at night rather than driving.

The video is double layered and interactive. It shows a typical youthful night out, drinking and dancing, flirting and frolicking. But move your mouse over the video and the ugly truth is revealed.

Primping in the ladies room:


Mouseover it and you'll see she's having a fashion faux pas:


Sloppy drunk young men and women look skanky, urinate on the floor and behave very unattractively when you pass your mouse over the movie.

Taking a leak:


Mouseover him and you'll see he's missed his target by a longshot:


The copy at the end of the spot asks: “Is it time to get home?” at which point we see our main characters riding the bus home - undoubtedly much to the relief of sober drivers on the road.




The interactive site is no longer up, so here's a version of the video with the mouseover being done for you:


Advertising Agency: Bocca, Coppenhagen, Denmark
Art Director: Lisbet Krøll
Copywriter: Ulrik Søby
Director: Adam Bonke
Photographer: Adam Wallensten
Production Design: Emil Walter
Sound design: David Stubbe Teglbjærg
Music: Upright Music
Stylist: Lea Sonne
Production Company: NobodyCph
Client: Movia
Campaign: “Is it time to get home?”
Date: 2011