Hope Flowers In New York: Garden In Transit

Garden in Transit may be the most ambitious community collaboration and public art project in New York City history.



As part of this groundbreaking motivational art, education, and creative therapy project, thousands of kids in schools, hospitals, and community institutions are painting vibrant flowers -- symbolizing joy, life, beauty, and inspiration -- on adhesive weatherproof panels that will be applied to the hoods, trunks and/or roofs of thousands of New York City taxis. Beginning in September 2007 and until year's end, New York City will be visually transformed, as the ubiquitous yellow icon becomes a mobile artistic canvas or -- "Garden in Transit."



Quick Facts:
23,000+ people have participated in Garden in Transit.

90% of participants are from NYC public schools, hospitals and youth programs.

200+ NYC area schools and hospitals are involved.

Youth in New Jersey, Pennsylvania, California, Georgia, and Ohio have also participated.

750,000 square feet of floral panels have been painted for the taxis, including 80,000 flowers

Using our 1" brushes as a base, the GIT participants have painted the equivalent of a 1" straight line from NYC to Vail, Colorado, a distance of more than 1,700 miles .

Hundreds of schools, hospitals and after-school programs throughout the City and beyond are participating in Garden in Transit. And thousands of adults are volunteering to lend a hand for what Mayor Bloomberg describes as a "mammoth, once-in-a-lifetime effort." When complete, the project will be a tangible lesson in the power of teamwork and collaboration.



Through their participation in Garden in Transit, thousands of kids of all ages participate in educational sessions in which they learn about, discuss, and express themselves about important current affairs, community issues, individual and social responsibilities, goals and achievements, and -- the power of teamwork.

In school sessions, participating kids integrate their writing, oral and visual presentation skills to express themselves about those individual and societal issues most important to them. As a group, the students evaluate the importance of 14 contemporary issues inclusive of: the environment, education, senior care, national security, ethnic relations, healthcare, women's equality, medical research, foreign aid, poverty, and animal rights. The students then design small-scale taxis representing those issues they would choose to be a vehicle for. The larger art collaboration -- painting the taxi panels -- is a group effort intended, in part, to demonstrate what people cooperating together are able to accomplish.



For children in hospitals, the project serves as creative therapy. Children of all ages and medical and physical conditions, have the opportunity to participate with family members, visitors, medical staffs, and hospital and project volunteers. Specialized Portraits of Hope brushes and painting methods have been incorporated including telescope paint brushes for children and adults with IVs or in wheelchairs, shoe brushes for children with injured upper limbs or who cannot manipulate a brush in their hands, and flavored mouth brushes for those who paint with their mouths. Bedside visits are made to make sure that any child who wishes to participate is able to do so.



Ed Massey and Bernie Massey founded Portraits of Hope in 1995, continuing their utilization of art and poignant visual imagery for large-scale projects of social consequence. The idea for Garden in Transit goes back to 2000 when Ed and Bernie began the drive to make Garden in Transit a reality.

Funky Find Of The Week: Marcel Wander's "Swing With Plants"

Want to feel like you're in a Fragonard or a Watteau painting? (If you don't know who fragonard or watteau are, google them).

Then get yourself this romantic swing with faux ivy wrapped around the chains.
The seat is cleverly designed to double as a planter, allowing the vines to grow directly up the ropes. Suspend outdoors to turn your garden into an enchanting, pastoral getaway ... or install indoors and add a bit of nature to your interior!

And guys? this would be a very romantic gift for the woman who likes the unusual.

Dimensions:
8.25"W x 29"L

Trendwatching tips & Insights

the article below is reprinted from trendwatching and is part of a long series

How about: “A statistically significant change in performance of measured data which is unlikely to be due to a random variation in the process.” That won't get the creative juices going. So consider the following definition, which we (trendwatching.com) came up with years ago and which still holds pretty well:

A manifestation of something that has unlocked or newly serviced an existing (and hardly ever changing) consumer need,* desire, want, or value.

At the core of this statement is the assumption that human beings, and thus consumers, don’t change that much. Their deep needs remain the same, yet can be unlocked or newly serviced. The ‘unlockers’ can be anything from changes in societal norms and values, to a breakthrough in technology, to a rise in prosperity.

Example? One of the core human needs is to be in control, or at least to have the illusion of being in control. No wonder then, that the online world is so addictive. After all, it firmly puts the individual in the driver’s seat.

Just give it a try: apply the above definition to your daily spottings and observations of how consumers behave, and how that behaviour is forever changing, and you will find that many seemingly unconnected business success stories will start to make sense. Successful innovations often satisfy existing, dormant needs in new and attractive ways.

* P.S. Need to brush up on your knowledge of human needs? Re-reading Maslow's Hierarchy of Needs never hurts.

It’s hard to find two people who share the same language when it comes to trend watching. Here are a few common misperceptions. Not complete by far, so add your own:

Predicting next year’s colours. Trend watching is about more than spotting the next colour, fabric or hot designer. Sure, black may be back, and miniskirts may re-conquer the catwalks in 2009, but the consumer arena is infinitely more complicated than that. In other words, fashion in all its variety, excitement, and pioneering business models is just another part of the world of consumer trends. In no way does it define consumer trends.

Gazing into a crystal ball. Trend watching isn't about ‘hard-core’ futurism, either. Better leave gazing into a crystal ball, predicting what's going to happen 15 to 20 years from now, to futurists and scenario planning departments. Trend watching is about observing and understanding what’s already happening, the major and the minor, the mainstream and the fringe. In our case in the consumer and business arena.

Declaring the pizza cone an emerging consumer trend. We still get asked a million times about how to distinguish between trends and fads. A pizza cone is a fun product, but it won’t dramatically change the consumer arena. At most, it’s yet another manifestation that consumers want convenience no matter what. The latter is the trend. The product isn’t.

Applying all trends to all people. Don’t fall for this one. One massive mistake both trend spotters and brands make all the time, is to assume or pretend that a certain consumer trend will affect or be embraced by ALL consumers. No. Remember, in life and in trends: beauty is in the eye of the beholder. The above HSBC ad illustrates it well. Whatever catches your fancy while spotting and tracking trends, please remember that not everything applies to everyone, and that virtually every trend has its anti-trend.

Furthermore, the new doesn’t always kill the old. E-commerce may be booming, but real world retail is far from dead. Has the latter changed? Sure. But take one look at excited shoppers and TRYSUMERS spending hours in Apple’s flagship store in New York and it becomes clear that both online and offline retail have many years of innovation and opportunity ahead of them. In trends, always try to figure out what the ‘AND’ is, not just the ‘OR’, and your trend (and opportunity) spotting skills will improve immensely.

Those who watch trends have to possess some rare kind of intuition. Not true. This isn't brain surgery, nor is it rocket science. Observing the world around you, with an open mind, is something many professionals have unlearned, but not something they aren’t born with. If you want to spot trends, you can.

Scabetti's Newest Lamps from 100% Futures Show

One of the exhibitors in 100% Futures, a section from the 100% Design show going on now in London, is Dominic Bromley of Scabetti Designs.

His lamps in the show are fabulous and will be released for purchase any day now. You can say you saw them here first!

His pendant lamp collection:


And his amazing Shoal light :
The light/sculpture is comprised of three layers of translucent bone china fish that are suspended from a ceiling fixture, thereby creating a snapshot of a dense shoal of fish swarming around a light source. This cylindrical shoal has an outer diameter of 2m.





The designer behind Scabetti is the English born Dominic Bromley and his wife, Frances. Although trained in product design, it was the world of interiors (and the varied objects that inhabit that world) that most interested him. Having been raised in North Staffordshire, a part of England with a rich heritage in ceramics, it was only natural that his desire to create strong sculptural forms should become manifested in clay.


Above: Dominic and Frances Bromley



In the world of Scabetti, function has to follow form. Dominic Bromley has and is still influenced by the work of mid-century artists such as Jean Arp, Barbara Hepworth and Henry Moore. Furniture design is always a real inspiration, particularly the chairs of Scandinavian designers such as Eerio Aarnio (plastic fantastic) and Arne Jacobsen (beautiful wooden furniture and classic egg chair) and mid-century designers such as Charles and Ray Eames, right through to the stunning polished aluminium loungers of Marc Newson.

visit the Scabetti site here.

For further information on Scabetti, Dominic and Frances Bromley, please
telephone (during UK working hours) +44 (0) 1538 371 471 or email